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The Swedes are stylish and trend-conscious folk, a brief walk around Stockholm's bars and cafes will confirm that they have embraced the 'hipster' phenomenon to the absolute max. And if these 70's album covers are anything to go by, they took the dubious fashion trends of that decade to hilarious extremes as well.

Perhaps it is that innate Scandinavian desire to conform, and to do it better and more completely than everyone else. What else can explain these gloriously cheesy matching outfits? The medly of moustaches and mullets? Those ball-huggingly tight pants? Of course, we will look back at ourselves in 40 years time and wonder what the hell we were thinking. But hopefully not to this extent!

Scroll down below to check out these superstars of 70's Svensk popmusik for yourself, and let us know what you think in the comments!

#3

Martys

Martys

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#6

Pajala-Hasses

Pajala-Hasses

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#8

Thorleifs

Thorleifs

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#9

Rubb & Stubb

Rubb & Stubb

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Amina Hays
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5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Their name sounds like what happens when wearing all those tight trousers!

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#11

Leif Bloms

Leif Bloms

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glowworm2
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5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Compared to most of these, those outfits aren't bad actually--at least the yellow and black go well together.

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#14

Gillstrands

Gillstrands

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#15

Tonfixarna

Tonfixarna

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#19

Streaplers

Streaplers

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#22

Kellys

Kellys

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Basil
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How do these outfits manage to be both heinously ugly AND aggressively boring at the same time??

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#29

Rubb & Stubb

Rubb & Stubb

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#30

Bollebandet Och Soren Rydgren

Bollebandet Och Soren Rydgren

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#31

Eldorados

Eldorados

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Janet Allison
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5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

On a roof...in platforms...and limited mobility pants...someone died this day.

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#32

Flamingokvintetten

Flamingokvintetten

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Molly Block
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That in the hell are they looking at? Their careers flying away??

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