I Created Thumb-Shaped USB Drives To Promote My Photography Bussiness
In late 2014 I began to work on the blueprint plan for a direct mailer to promote my conceptual still life photography. Being my first foray into direct mail, I knew that I would need to create something that could stand out amongst the crowd of glossy 4×6 postcards. To encapsulate my “look,” I knew that whatever I made had to be tactile, visceral, and craft based. That’s when me and my friend Hans at Rethink came up with “Thumbs.”
I had picked out the material for this project years prior to ever using it. A low durometer platinum cure silicone rubber commonly used in the special effect industry gave an almost-flesh-like feel. This “realistic feel” was further enhanced when paired with an internal skeleton (the rigid flash drive). The same silicone used in the thumbs also worked out to be a suitable mold rubber. Casting silicone in silicone, I used a urethane spray to ensure that the mold and thumb did not become one. To paint and detail the solid “thumbs” I employed FW inks diluted with alcohol. The final step of the construction process was to spray the thumbs with a thin coat of naphtha + silicone solution to encase the pigmentation.
More info: justinpoulsen.com | Vimeo
Promotional Mailer Packaging
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Stick out lke a sore thumb?When the thumbs detached ¬ in pain bt the remaining hand wd be.Petty but better me sayin thn potential client.
Had to remove letters to get my full comment in.
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Bored Panda editors go in and change your sentence structure after you've written incredibly coherent content. My apologies for this.
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any other color besides white? and can you apply nail polish and able to remove it?
Something with broad appeal grows a business faster than working the creepy niche. Are you in business to make money or a cry for help?
Stick out lke a sore thumb?When the thumbs detached ¬ in pain bt the remaining hand wd be.Petty but better me sayin thn potential client.
Had to remove letters to get my full comment in.
Load More Replies... Bored Panda editors go in and change your sentence structure after you've written incredibly coherent content. My apologies for this.
Load More Replies... any other color besides white? and can you apply nail polish and able to remove it?
Something with broad appeal grows a business faster than working the creepy niche. Are you in business to make money or a cry for help?
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