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This Billboard Campaign To Promote The New Grinch Movie Is Hilariously Roasting Various Cities Of America
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The Grinch is back, and he's meaner than ever! The Christmas classic remake landed at the box office on November 10th and was a big hit. Its debut earned $66million during the opening weekend. The movie owes its success to a snarky billboard campaign which went viral across social many media platforms, demonstrating a great advertising example that not all of the commercials or movie posters have to be positive or uber happy. These print ads were targeted at the citizens of such cities like New York and Los Angeles. They definitely couldn't turn away when they saw green billboards showing this grouchy character frowning at them and making mildly-offensive commentary and even some pretty savage roasts. And despite being mean, these ads were completely on point and managed to reach a surprising target audience - millennials. According to Hollywood Reporter, 18 percent of ticket buyers on the opening night were between ages 18-24. Scroll to see the best movie posters for The Grinch movie!
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So funny to see all the other signs that make the movies seem so epic, and then there’s the Grinch and that simple, totally unrelated statement but it makes me want to see the movie so much more.
Sadly retirement is but a dream, the sad reality is I will probably be working from beyond the grave.
The first one where you can see the top of his head! Can someone please tell me whats going on up there?
Ahh, I'll have to go take a picture, but the one next to our office in Denver says "I've seen rockier mountains."
Did we really need another Grinch remake??
One of the billboards is wondering about that too
One of the worst Photoshop jobs I've seen in months. On pic #21 they didn't even bother to use Magic Wand to select tree leaves and create a new layer.
I think is a funny idea, but sadly you're right, totally fake
I live in California and billboard 21 is in my city. Not fake.
Looks photoshopped, look at the branches and leaves. Maybe they used ps just for the article.
Andrej Troha no
Andrej Troha -
Does anyone really consider 3 cities to be described as "various"?
Well, at least 4. Chicago, LA, NYC and SF.
Did we really need another Grinch remake??
One of the billboards is wondering about that too
One of the worst Photoshop jobs I've seen in months. On pic #21 they didn't even bother to use Magic Wand to select tree leaves and create a new layer.
I think is a funny idea, but sadly you're right, totally fake
I live in California and billboard 21 is in my city. Not fake.
Looks photoshopped, look at the branches and leaves. Maybe they used ps just for the article.
Andrej Troha no
Andrej Troha -
Does anyone really consider 3 cities to be described as "various"?
Well, at least 4. Chicago, LA, NYC and SF.