ADVERTISEMENT

The chance that these floral farm dresses that objectively look like the last thing you’d wanna wear are sold out at Targets all over is a high one. And it’s not because people have damaged their fashion sense for good after spending prolonged periods of time in quarantine (although that would be a fair reason), but rather because the #TargetDressChallenge is going viral.

It all started when someone pointed out that a bunch of long dresses at Target look like “people just lost the farm after locusts ate their crops” but in the pandemic world. And this is where it got fun.

People went in for a full pandemic farm, aka Little House On the Prairie, look by posting their pics in the dress while carrying livestock, working the land, and doing other typical farm chores. It soon blew up into a viral trend with entire families getting on board for a much-needed laugh.

Image credits: Lorca Damon

#1

Target Dress

Target Dress

Melissa Tomas Report

#2

My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

Michaela Orme Report

To find out more about this new viral challenge, Bored Panda reached out to Bre and Matt Bogert, who joined forces in some of the very best shots submitted to the #TargetDressChallenge. Their humorous pictures have since gone viral, amassing 5.3k reactions, 2.7k shares, and 1k comments on Facebook.

When asked what they thought of the infamous Target dress, Bre said that she first saw the Target dress challenge on one of her farm or chicken-related groups on Facebook. As for the infamous prairie dress, she had seen it in the store. “I did a double-take and thought... WHAT!?”

“Once I saw a husband having participated, I showed my husband, who laughed just as hard as me. His initial reaction had a few eye rolls, but then hilarity ensued,” Bre explained.

#3

We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

I had no problems looking this mean and crazy but Meliyah had a hard time not laughing.
Thanks to Lexi for the photography. She didn't have a target dress so she missed out.
Gilead won't be taking over this damn homestead anytime soon!

Jay Durham Report

Add photo comments
POST
admfrncs avatar
jaydurham5 avatar
Jessica Durham
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Don't fret Adam. Some fine feller had one sent to our homestead on the pony express shortly after this was originally posted on the fb.

Load More Replies...
552d7df2e8194 avatar
Mel Ina
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I actually think the yellow dress looks lovely on her 😊

michel_2 avatar
Marcellus the Third
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I want to watch this movie now. No need for backstory and exposition, it's all clear; cut straight to the drama and action. Ask Nick Cave for reviewing the screenplay.

flash_henry avatar
Flash Henry
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What kind of ratchet Dollar Tree do y'all have that doesn't carry bibles?!?

qwys89 avatar
Arran Walker
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think they mean they couldn’t get one there because the roads were bad.

Load More Replies...
oceanblue513 avatar
Znaya
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Don't mess with females who know how to shoot guns 😀

americanhoneybadger612 avatar
AhhhhHHHHHHHHHH
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hate to be *that* guy, but their firing stance is way off, the stock of the shotgun should be under your armpit, if she fires that gun like that, she will most likely be hit in the face. She’s holding the pump too lightly, the kick of the gun will likely cause her do let that part go, as well.

Load More Replies...
duthie_jennifer avatar
Jennifer Delgado
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think these gals look awesome! Target coukdnt ask for a better ad, Id buy a dress because of these spiffy gals!

doreens415 avatar
Doreen Suzich
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have taken pics of these exact same dresses in Medina, Ohio Target. I don't know who their buyer is for plus size clothing but she needs to go. Hideous! Don't get me going on their plus size shirts.

reneknight avatar
Rene Knight
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You two are priceless. You're welcome at my campfire anytime 😊

jacksononthemoon avatar
Sharon Jackson
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Pointing the knife! That is hysterical!! :D Thanks for the laugh, ladies!

claudia-weil-5 avatar
Claudia Weil
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I was just at the Dollar Tree in Marlton, NJ, and they did have a Bible in the dollar books section.

kirstenyoungphotography avatar
Kirsten Young
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The irony of these outfits is that they are all (likely) mass produced in factories overseas with chemically dyed fabrics that pollute waterways further impoverishing and displacing the people who make them vs the slow fashion, heritage and homemade lifestyles they represent.

angelhuggs37 avatar
Marla Bennett
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Don't go near Bertha on the right, she's got a knife in her hand & ain't afraid to use it. She's a mean one! Meliya on the left looks nice, I think I'll ask her where Uncle Elmo's farm is when that mean one isn't around.

goreality4 avatar
Tina Thompson
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They have got to be my favorite! Really tell a story--I believe I would get shot by these "prairie women" if'n I tried to disturb their land.

stacy avatar
Fixin'Ta
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This makes me so sad that people think those of us who own Bibles (much less read them) are all a bunch of throwback gun totin' nutcases. This is what American Christianity has done to the name of Christ, and it's heartbreaking.

levelupclothing4 avatar
level7upclothing
Community Member
7 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Discover a wide range of affordable fragrances online. Indulge in your favorite scents without breaking the bank. From floral to woody notes, find your perfect fragrance at budget-friendly prices. Elevate your scent game and shop conveniently from the comfort of your home. Embrace luxury without the high cost! https://level7upclothing.com/product-category/fragrances/

keithkieth_1 avatar
Keith Kieth
Community Member
7 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Let's talk about relationship y'all, and i almost gave it up on my partner though. But I was referred to some Private Spying investigator firm and decided to give them a try to put all the threat to a stop.. the result was incredible because all my cheating partner’s text messages, WhatsApp, Facebook/Instagram and even phone conversations was wired directly to my cellphone. if your partner is an expert at hiding his or her cheating adventures contact "Garry Speed Hack", they're fast and reliable their Whatsapp is +1 ( 626 ) 557-1615 or you can Email ( Wzardgarryspeedhack (at) gmail (dot) com) Website https://wzardgarryspeedhac.wixsite.com/my-site-1

agcarreon avatar
AG Carreon
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love you ladies, it's so cute how you hold that knife like you're aiming it LOL😉

d_mikelsons avatar
Diana Mikelsons
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

post communism style dress in Target?material awful and for whom to wear?

laceytom477 avatar
GUSANO GRANDE
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Omg I love these two, the one in red is so scary it's awesome.

k9ibite avatar
Thomas Owens
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now that is a intimidating site.. run for the hills... god bless the sinners for crossing their path... yes where the BIBLE Lv it..🥰😍

chefmel3 avatar
Farm Chef
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They’re referring to the Gilead of “The Handmaiden’s Tale. “

kathleenmorris avatar
KATHLEEN MORRIS
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

LOVE seeing this! Thought I was the only person horrified by Target's "I can't afford a little house on the prairie"' offerings!

s_b_sieber avatar
S.B. Sieber
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think the girl in the yellow dress looks sweet. They both do, but she nailed it.

s_b_sieber avatar
S.B. Sieber
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually, Meliyah looks quite cute in her dress. They both do, but the yellow dress is especially sweet on her.

begonefool avatar
Begone Fool
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is hilarious. Though I have to say the woman in yellow actually looks good.

nfrlprdpr avatar
Mazer
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wish I lived closer to these two!! You two are sporting a great sense of humor. I appreciate it wholeheartedly

lsp11 avatar
Diane Johnson
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Are they having rabbit for dinner? It taste just like chicken.

lilredterp avatar
Tracey Ferraro
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

omg...how am I just seeing this? LOL! Extra points for the adorable little bunny!

jpattorney avatar
JP Pradt
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have the feeling you two are very funny bffs and should be a sitcom.

sussanmercurio01 avatar
Susan Mercurio
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Meliyah looks as though she's coolly summing up the situation and then she'll shoot.

ceciledesjardins avatar
Cecile Desjardins
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now that you model thesesdresses, i absolutely want to have them. Its brilliant and funny display PS i gather Bunny is for luck and added protection ( notice no weapon is turned toward him , but toward enemy of peace, harmony and good living )

bunnybarmy avatar
Bunny Lady
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I take it that poor rex bunny is that nights supper!!! 😂😂

sj-dumond avatar
JD Lee
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You’re only encouraging Target by buying them. You kept the tags on, right?

krista_mueller avatar
Carlotta Müller
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I just love this woman of color, she ist so beautiful! :-) Even with this dress!

amlarger1969 avatar
Anna Larger
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why would anyone make in fun of beautiful, modest, dresses? Is it better to have a half dressed HO?

rhorybader avatar
Rhory Bader
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

These two kinda remind me of some trailer park families I used to know (primarily the 'holding a small pet and also a kitchen knife' part- also the way the woman on the right's hair is done up) and in my mind.. I hear them, watching zombies shuffle toward their double wide. "Git that shufflin' bastard 'tween th' eyes, Elanor." "Yas mama." *BKAM, chk chk* "That's mah girl. Let's go finish breakfast."

View More Replies...
View more commentsArrow down menu
#4

As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

Amazingly, he saw the dress hanging after being washed and came up with the idea himself, no inspiration or alcohol or coercion needed!

Carol Nall Report

ADVERTISEMENT

When asked how she managed to convince Matt to dress up for the challenge, Bre confessed that “there wasn’t much convincing after my 8- and 10-year-old sons saw the shoots and started egging him on.”

“My almost 10-year-old asked him to do it for his birthday present (we did the shoot on his birthday!) and—off to Target we went! He’s 6’8” tall and 300 pounds—we didn’t think we would find a dress, and that XXL was a little stretchy and it fit like a glove,” Bre laughed.

The dress was supposed to be floor-length, but “as you see, a little knee was shown,” she added.

#5

No Chickens Were Harmed During This Photo Shoot

No Chickens Were Harmed During This Photo Shoot

Cheri Lawrence Grovesteen Report

#6

From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

At first I laughed when she and our boys suggested it, then I was like, ‘You know what!? The world has seen so much sadness and really bad stuff this year, my family has suffered some serious losses this year, it will make my boys laugh and maybe someone else. Plus, I love using our little farm for the shoot and making my photographer wife smile, you know? And, the boys are going to learn to make pillows out of the dress fabric when we are done—we all win. If you can make someone laugh or smile, why not!?’”

Bre Bogert Photography Report

Add photo comments
POST
alisonedwards1012 avatar
Alison
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

He really loves that chicken, you can see if it his eyes. True love. Brilliant photo

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT

The couple said that just like for many of us, their past year has seen some hard times, less laughter, and a lot of social discontinuity. “My husband’s family had been through a rough time recently with losing loved ones and once we realized how much joy this was bringing and light-hearted fun, the deal was sealed.”

And since Bre and Matt live on a farm with goats, chickens, rabbits, and hounds, half of the job had been done already. Plus, Bre is a professional photographer who runs her website Bre Bogert Photography. “We didn’t need a single 'prop' (except the dress!)—It was a given…”

#7

Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

Sayda Shanik Krasovec Report

Add photo comments
POST
jennywright4 avatar
Jennifer Casey
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Seester, please take me with you. My broom has lost it's way, and the villagers are coming along quickly

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
#9

When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

Danielle Elizabeth Photography Report

#10

Good Bye '20, Fling That Sh*t Behind You

Good Bye '20, Fling That Sh*t Behind You

Fruition Acres Report

As for the feedback, besides the initial shock and hysterical laughter of family and friends, the feedback has been awesome.

“We thought it would reach a few folks outside our chicken and farm groups, but not like this! We have had some very complimentary messages about my adorable husband (he’s taken, ladies, sorry!), but the best messages have been ones from folks who appreciate the humor in these isolating times.”

ADVERTISEMENT
#11

It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

I feel Margaret got a little bit risky in her decision to flaunt that racy lace seam. After all we are modest women out on the farmstead. Unwanted stares from the menfolk is unholy.
Supplies were getting scarce. We needed to venture out for food. Trudging uphill, both ways in the snow as our ancestors once did. Margaret was able to keep us safe with her trusty 22 and her deadeye for shots.
We were able to make dinner from an elegant goose that will feed the kin for a fortnight. We shall milk the goats (oops they’re boys) and churn some butter and feast.
Lastly our local gymnasium allowed us to get some physical fitness in to keep up our health and our spirits.

Erin Kellar Stewart Report

#13

The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

I am vexed, I say. The earth has been salted, the chickens refuse to lay. Donkeys born without a tail and other such ominous signs. But Providence has left me my solitary sister in poultry. And we stubbornly refuse to yield. So let the year two aught two one breathe it’s impotent fire. I stand or squat ready.

Thomas Henrich Report

ADVERTISEMENT
#15

Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

I don’t reckon I’m ready to say goodbye, but I’d be lying if I said I didn’t have a hankering for some fresh bacon. These grits ain’t cutting it, and dine-in just ain’t an option round these parts anymore.

Corrie Bubbico Report

Many messages and comments that Bre and Matt received were from people who hadn’t laughed this hard since the pandemic started. "Some said that this was something they needed to see on a particularly hard day, and just thanking us for sharing some joy."

And this wholesome feedback is what makes a challenge like this all worth it for Bre and Matt. “My husband and I both agree if we can make anyone’s day brighter (even if it’s him in a dress with our chickens or goats as the cause), then it’s a great day.”

#17

Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

Brown Photography Report

In fact, some people liked the model, aka Matt, so much that the couple even had some others asking if he’s single. “Other messages were from folks wanting to buy the dress (we told them we are making it into pillows to always remember this shoot!), and some other chicken breed-related questions.” Bre added that "there was one guy who even asked what kind of dog our goat was.”

ADVERTISEMENT
#18

Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

Lindsay Bright Report

#19

My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

Andy Fell Report

There’s something about the Target dress challenge which makes it particularly humorous in these gloomy times. “The meme we saw circulating about the locusts and losing the farm made us laugh so hard. When we saw those dresses in person, we HAD TO try.”

Bre said that “seeing the men and women and kids dress in these dresses without a care in the world, hamming it up for the cameras, having fun with it—THAT is funny. Honest hilarity.” In fact, Bre, who’s a pro photographer, confessed that “75% of the shots I took were shaky because my boys and I were laughing so hard.”

#21

Target Dress

Target Dress

Melissa Tomas Report

#23

Day 93 At The Wiggins Homestead: After Putting The Babies To Sleep I Gathered Wood And Finished Churning The Butter. After A Little Break, I Done A Little Work On The Farm And Climbed A Big Hill

Day 93 At The Wiggins Homestead: After Putting The Babies To Sleep I Gathered Wood And Finished Churning The Butter. After A Little Break, I Done A Little Work On The Farm And Climbed A Big Hill

Emily McCallie Wiggins Report

Add photo comments
POST
alisonedwards1012 avatar
Alison
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This lady actually pulls this off very well. Such a beautiful photo

View More Replies...
View more commentsArrow down menu
See Also on Bored Panda
#24

Carin' For Critters

Carin' For Critters

Fruition Acres Report

#28

This One’s In The Pot Tonight

This One’s In The Pot Tonight

Andrea McNair Report

#30

Target Dress

Target Dress

Melissa Tomas Report

Note: this post originally had 100 images. It’s been shortened to the top 30 images based on user votes.