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Adidas Ignores Student’s Commercial Made For Them, And Now It’s Going So Viral They Probably Regret It
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Adidas Ignores Student’s Commercial Made For Them, And Now It’s Going So Viral They Probably Regret It

This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.

The 1m:40s commercial revolves around an elderly former German marathon runner. He’s spending a monotonous existence in a rather unlovely retirement home, until one day he finds his old battered Adidas trainers, and decides to relive his younger years by taking them for a run. The retirement home repeatedly try to quash his quests for freedom, but the end of the advert will see you stand up and cheer. Or cry. Or both.

Yet sadly, this ad is just a spec spot, and was ignored by Adidas’ communications department.

“We tried sending it to [Adidas’] communications department but they didn’t really react,” Eugen told The Huffington Post.

Anyway, we think Adidas made a mistake in doing so, and after watching the ad again, we’ve got something in our eye…

More info: eugen-merher.com | YouTube

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Pugzy
Community Member
5 years ago

Nice ad! (Maybe Adidas didn't make a mistake. They did ignore it but it's still going around the internet and people will hear and remember the name Adidas. So, maybe, they just let somebody else do their own job.)

Heinz Ketsap
Community Member
5 years ago

...for free.

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Abin Thomas
Community Member
5 years ago

Adidas didnt accept it because it lacked glamorous females and filthy rich celebrities.

Brigitte
Community Member
5 years ago

Actually the men who play the lead and the one in the wheel chair are pretty known actors, at least in Germany. I don't know if that's the reason but I think Adidas didn't accept the video because its story is not original. 2013 a movie came out that had the exact story line, complete with the home for old people, the annoyed staff and the supportive fellow residents. It did pretty good in theaters. http://www.imdb.com/title/tt2320968/

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Ymme Cruijff
Community Member
5 years ago

If the commercial would have been about an elderly former marathon runner who would have regained his strength with the help of his overworked but loving and supporting care workers, while being cheered on by his fellow residents, to the point where he was able to run around the retirement home, I would have liked it. And I believe Adidas would have liked it too. I don't think the messages needs such a dystopian depiction of a retirement home.

Matleena Korhonen
Community Member
5 years ago

I agree. I didn't really get why the staff would try so hard to stop him, unless there's a reason... like dementia, in which case what comes after the video might not be so cheerful...

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Pugzy
Community Member
5 years ago

Nice ad! (Maybe Adidas didn't make a mistake. They did ignore it but it's still going around the internet and people will hear and remember the name Adidas. So, maybe, they just let somebody else do their own job.)

Heinz Ketsap
Community Member
5 years ago

...for free.

Load More Replies...
Abin Thomas
Community Member
5 years ago

Adidas didnt accept it because it lacked glamorous females and filthy rich celebrities.

Brigitte
Community Member
5 years ago

Actually the men who play the lead and the one in the wheel chair are pretty known actors, at least in Germany. I don't know if that's the reason but I think Adidas didn't accept the video because its story is not original. 2013 a movie came out that had the exact story line, complete with the home for old people, the annoyed staff and the supportive fellow residents. It did pretty good in theaters. http://www.imdb.com/title/tt2320968/

Load More Replies...
Ymme Cruijff
Community Member
5 years ago

If the commercial would have been about an elderly former marathon runner who would have regained his strength with the help of his overworked but loving and supporting care workers, while being cheered on by his fellow residents, to the point where he was able to run around the retirement home, I would have liked it. And I believe Adidas would have liked it too. I don't think the messages needs such a dystopian depiction of a retirement home.

Matleena Korhonen
Community Member
5 years ago

I agree. I didn't really get why the staff would try so hard to stop him, unless there's a reason... like dementia, in which case what comes after the video might not be so cheerful...

Load More Replies...
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