Some memes, just like songs or movies, get old quickly. I mean, when's the last time you saw Bad Luck Brian? Or Salt Bae? Others, however, appear to be timeless—whether they have the ability to capture some universal truth or corporate PR departments are still using them on social media in an attempt to keep their brands relevant because they are too lazy to find new ones, a select few memes just keep popping up on the Internet.
Like the Starter pack. It's a series of multi-panel photo sets meant to illustrate the archetype of a person, company, or pretty much everything you can imagine through a recommended selection of fashion articles, multimedia, and other consumer products. It's a lot similar to the so-called steal her look fashion guides.
Probably nothing validates this meme's relevance more than a subreddit, dedicated to collecting its best variations. Created at the end of 2014, r/Starterpacks is an online community that has already grown to 1.8 million members, and it looks like it's only going to continue to get bigger. Continue scrolling and check out why.
From 'things I thought were huge problems when I was a kid' to 'the shoes you wear when your mom tells you to take out the trash', the amount of themes you can see on r/Starterpacks is quite something. However, niche posts usually don't get that many upvotes. "More relatable topics tend to get more likes as people can say 'Hey! That's me!'" the moderators of the subreddit told Bored Panda.
2020 has been a really good year for the community—the subreddit has grown by about 500k new members, and it might even reach 2 million in 2021. "The Covid-19 Pandemic had a lot of people stuck at home and on Reddit. People wanting to look at memes about their current situation could be a major contributor [to r/Starterpacks popularity]," the moderators explained.
The story of the starter pack started around the caveman years in 2014 on Twitter by a user named ItsLadinaPlis with the 'I date black guys' starter pack. According to moderator WaddlesJP13, that single post spawned a bunch of other starter packs, basically turning it into a meme instantly, and leading to the creation of many forums and pages dedicated to the format, such as r/Starterpacks. "Somehow, the format is still really popular 6 years later and the subreddit," they wrote. Pretty good for a meme!