Spotify Reveals Its Users’ Most Embarrassing Listening Habits On Giant Billboards
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Did you use Spotify to play “Sorry” 42 times on Valentine’s day this year? Were you one of the 3,749 people who streamed “It’s The End Of The World As We Know It” on the day of the Brexit vote? Maybe you made a playlist called “One Night Stand with Jeb Bush like He’s a Bond Girl in a European Casino”? Well if you answered “yes” to any of the above then congratulations, because Spotify has decided to use you as part of their brilliant new advert campaign.
The digital music service has put up a bunch of billboards across the US, UK, France and Germany revealing some of the weird and wonderful habits of its users. The advert was created by the company’s in-house marketing team and sports the tagline “Thanks 2016. It’s been weird.” Given everything that’s happened this year, we couldn’t agree more. Bring on 2017! Or not.
More info: Spotify
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The billboards are funny. Their message is scary, though: whatever you do nowadays, it will be recorded. And yes, these things will eventually be identifyable down to a single person. Listening to a punk rock band will make your health insurance premiums rise? Probably only a matter of time...
No one forces you to use spotify or a scrobbling service.
As with many other digital services, you soon arrive at a point where you either use them, or be on the other side of the digital divice. Yes, this is not (yet) the case with spotify, but opting-out not always is a choice.
Big brother is real. Welcome to 1984 and so on
I think many things that we already witness are beyond what Orwell could have thought of (or dreamt of in this nightmares).
Both amusing and unnerving.
I agree. Maybe they don’t have the exact name of the user but the users IP and general location, but that still makes it unnerving. And an up vote for you. :)
I think the Hamilton one was me
SAME!!! i saw it and flipped. i need to meet that person. oh well, i guess i'll just have to wait for it.
The billboards are funny. Their message is scary, though: whatever you do nowadays, it will be recorded. And yes, these things will eventually be identifyable down to a single person. Listening to a punk rock band will make your health insurance premiums rise? Probably only a matter of time...
No one forces you to use spotify or a scrobbling service.
As with many other digital services, you soon arrive at a point where you either use them, or be on the other side of the digital divice. Yes, this is not (yet) the case with spotify, but opting-out not always is a choice.
Big brother is real. Welcome to 1984 and so on
I think many things that we already witness are beyond what Orwell could have thought of (or dreamt of in this nightmares).
Both amusing and unnerving.
I agree. Maybe they don’t have the exact name of the user but the users IP and general location, but that still makes it unnerving. And an up vote for you. :)
I think the Hamilton one was me
SAME!!! i saw it and flipped. i need to meet that person. oh well, i guess i'll just have to wait for it.