Did you ever scroll through Instagram and get a nagging sense of deja vu? There is a reason why. Insta Repeat is an account dedicated to highlighting the 'visual sameness' of many Instagram pics, tracking the 'trends' of influencers who see where the likes are and follow along to the same places, and strike the same poses.


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An anonymous 27-year-old from Anchorage, Alaska, is the brains behind the account. The filmmaker and artist told Photoshelter that “A purpose of Insta Repeat is to critique originality in media creation through the lens (pun intended) of this one ‘genre’ of Instagram photography accounts.”

Living in Alaska, a huge wilderness where so many 'adventurers' come to explore, she was struck by how the same few places and scenarios kept showing up again and again on her feed. “I have noticed it in general on a lot of different platforms and media and have been guilty of it myself for sure,” she told Bored Panda. “Artists and creators fall into patterns. But I think that what is happening on Instagram is more extreme.”

She seems to enjoy the irony behind these images, often tagged with trendy slogans about 'authenticity' and 'creative living,' when contrasted with almost identical photos of other people claiming much the same things. Turns out that while many people may believe that they are pretty special, they are, knowingly or not, following a generic formula that has been laid out and done countless times before. “I chose the outdoorsy type to focus on because I see it a lot because of where I live but more importantly because I think think the "genre" celebrates a "free" and "authentic" lifestyle that is antithetical to the sameness of all the photos.”

It's certainly a fascinating idea, and one that exposes some truths about the influencer 'game' that is being played out. She has attracted some negativity for this but she says the page is not meant to criticize or belittle anyone. “I am interested in exploring the choice to make an image that has, in essence, already been made.”

“The most amazing thing that has happened since starting the account is people engaging in critical debate on originality and the creation of media. There are some really in-depth discussions going on in the comment threads.”

Scroll down to check them all out for yourself, and let us know what you think in the comments!

More info: Instagram

#1 Tent Hole

Tent Hole

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Caroline Huot 1 month ago

I actually think these ones are awesome. A glimpse of very different scenery.

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#2 Close Up Of A Hairy Cow

Close Up Of A Hairy Cow

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Captain Marvel 1 month ago

But they're cute!

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#3 Back Of Head With Outdoorsy Hat

Back Of Head With Outdoorsy Hat

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Tony Moon 1 month ago

That is an "outdoorsy" hat? no, that's a felt hat that people don't realize is useless in a rain storm.

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#4 Feet In Front Of Horseshoe Bend

Feet In Front Of Horseshoe Bend

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Ladies and Gentlemen 1 month ago

There must be a long line of people waiting at this place to pose for this pic.

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#5 Person Centered Inside An Ice Cave

Person Centered Inside An Ice Cave

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Nini Meow 1 month ago

It can be the same place

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#6 Standing On Top Of A Car In The Wild

Standing On Top Of A Car In The Wild

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Jo Smith 1 month ago

When I saw the first two, I thought 'well, this is the best way to photograph these objects, so not surprising'. Then I saw this one and laughed. This IS surprising! I've never stood on the roof of my car!

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#7 Person On Suspension Bridge

Person On Suspension Bridge

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cwa92464 1 month ago

I'll take "No" for 1000, Alex

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#8 Person Centered Inside This Particular Cave

Person Centered Inside This Particular Cave

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Holl Balls 1 month ago

My ex was so proud of his “unique” photograph of himself on a large overhang on the Appalachian. Then a year later we saw at the dmv a plate for hikers with a drawing of a man sitting at the edge of the same cliff, same pose, and I laughed.

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#9 Posing In Front Of Starry Sky With A Headlamp

Posing In Front Of Starry Sky With A Headlamp

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Tony Moon 1 month ago

By far the best shots of the whole series. At least these have interest, and not every one of them is a morph of the one prior to it.

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#10 Person Centered Rowing In Canoe

Person Centered Rowing In Canoe

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William Teach 1 month ago

Well, in all fairness, it wouldn't be easy to take this photo anywhere else, would it?

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