If you've noticed your bar of Toblerone looking rather small and a far cry from how you remember it in your childhood, rest assured, you’re not the only one. In fact, consumers around the world are increasingly paying more for a growing range of products in ways that don’t show up on receipts.

Think of shrunk portions, thinner rolls, lighter bags, smaller cans — in this way, companies try to offset rising labor and materials costs without scaring us all off. But are they really succeeding? Also known as shrinkflation, the phenomenon has surely been noticed and well documented by people don’t find it fair to pay the same for a lesser net weight.

One such online destination, a subreddit called “Shrinkflation,” is dedicated to sharing some of the most deliberate and annoying examples of paying more for less spotted in practice. Below we wrapped up a collection of posts from there.

#1

This Is Insane

This Is Insane

Mitche420 Report

Mohsie Supposie
Community Member
3 months ago

Always look at the weight/volume!

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#2

I’ve Been Bamboozled

I’ve Been Bamboozled

Guava_Lune Report

Something
Community Member
3 months ago

Elf primer is similarly packaged.

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#3

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

This indicates that the quality has been reduced to the point where they cannot legally call it chocolate anymore

quiet_desperado Report

Lucy
Community Member
3 months ago

It's still Terry's chocolate orange in the UK

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Shrinkflation is a form of retail camouflage in which consumers pay more for a growing range of products without actually realizing it. By shrinking usual product sizes and net weight, companies and businesses aim to cover rising labor and material costs without increasing the prices.

According to Edgar Dworsky, a consumer advocate and lawyer who has authored a number of consumer protection laws, including the regulations under which the Massachusetts Lemon Law operates, consumers check the price every time they buy, but they don’t check the net weight. Dworsky has been tracking shrinkflation for more than 30 years, and he shares the results on his website Consumer World.

#4

Sometimes I Like To Flip The Chips In The Store Shelves

Sometimes I Like To Flip The Chips In The Store Shelves

whoadan Report

Bart S
Community Member
3 months ago

that's bad example, don't look at how big the bag is, look at net weight of stuff inside. so much air is needed so the chips won't break during transport.

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#5

Ah Yes ± 25ml, Thank You WD-40

Ah Yes ± 25ml, Thank You WD-40

nzeck Report

Troy Parr
Community Member
3 months ago

You can't always get the last amount of oil out of the can before the pressure has gone. Leaving oil in the can that's thrown away. My experience has told me that the smaller cans (100ml) are the worse for this. I went through a phase of opening up the "empty" cans to see how much was left. Maybe I should have formalized the results and publicized them for widespread comparison. https://www.facebook.com/739827619/videos/3134983986753041/

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#6

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

eternalcollapse Report

Mistiekim
Community Member
3 months ago (edited)

The new Mr. Pringles man looks like a villain compared to the old one, so of course his chips would be smaller. The man looks like he should be twirling his mustache and evil laughing at us.

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“When the price of raw materials, like coffee beans or paper pulp goes up, manufacturers are faced with a choice: Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a little bit less and accomplish the same thing? Often it’s easier to do the latter,” Dworsky told The Washington Post.

#7

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

y3rnaux Report

Johnnie Meechan
Community Member
3 months ago

Not a bad thing! The most violent chocolate in the world. It tricks you! You try gnawing it down and the sweet taste starts to melt in your mouth, Then you get brave and bite down only to get the roof of your mouth punctured by the chocolate Swiss alps!

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#8

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

billy133 Report

Sareaesque
Community Member
3 months ago

Jack Monroe is fantastic

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#9

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

m4rc0n3 Report

Something
Community Member
3 months ago

No, that's just regular theft.

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Dworsky also argues that when small bags of candy have been downsized, you are not likely to eat two bags instead. "But for orange juice, cereal, paper towels, toilet paper, peanut butter, whatever — consumers just have to buy it more often."

Although products don’t shrink by half and the changes are usually barely noticeable, these little differences add up to your pocketbook. If you're getting 10% to 12% less of a product, that's equivalent to a 10% price increase, and if you’re a regular consumer of that product, you will start feeling the difference pretty soon.

#10

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

NotJimIrsay Report

D Battle II
Community Member
3 months ago (edited)

Nice recovery! Well played.

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#11

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

slowlysoslowly Report

Odette Boisvert
Community Member
3 months ago

one time my daughter had a black hole on her tongue and we rushed to the dentist ($$$) before she finally admit that she had two packs of that thing the night before... iiissshhhh...

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#12

The Top Box Is From A Well Established Reoccurring Promotion

The Top Box Is From A Well Established Reoccurring Promotion

EverydayDan Report

John Dwyer
Community Member
3 months ago

I see what they did there. Very clever . Took me a moment to see lack of % sign.

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On the other hand, we can try to see the positive side of shrinkflation and argue that we may indeed be saving some calories. In the context of the obesity pandemic, this may be a small but important step. When six-packs of bagels go from 24 oz to 22 to 20 oz, the chances are you will still be buying the same number of packages but end up eating a lesser amount of food.

#13

These Used To Be 6 To A Pack. Same Price Of Course

These Used To Be 6 To A Pack. Same Price Of Course

alabastardariel Report

Catherine Miklavic
Community Member
3 months ago

Same thing happened to chicken fil a frozen lemonade..... use to come in sizes and I always got the large at 3.75........ then a bit over a year ago they made the only size a small and raised the price to 4.25..... so you get less for more than a large used to cost..... I was so mad we stopped going to chick FIL a

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#14

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

SilverSideDown Report

Autistic apricot
Community Member
3 months ago

Bru that’s just sad

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#15

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

94_ny_rangers Report

Mistiekim
Community Member
3 months ago

To be fair, the container does say “chocolate chip” not chips. Anything past one chip and they probably feel like we really shouldn’t complain.

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#16

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

SirGergoyFriendman Report

Sasha Kuleshov
Community Member
3 months ago

Not the same material then ._.

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#17

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

Luke_Orlando Report

Mistiekim
Community Member
3 months ago

It’s a ploy to get you to buy double stuffed!

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#18

This Is Now “Double Stuffed”

This Is Now “Double Stuffed”

O_Or- Report

D Battle II
Community Member
3 months ago

Double stuffing the company's pockets.

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#19

Big Mac Hit With The Shrink Ray?

Big Mac Hit With The Shrink Ray?

CausalDiamond Report

Mad Dragon
Community Member
3 months ago

That’s just a Mac.

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#20

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

JudasPenguin Report

Zedrapazia
Community Member
3 months ago

What's the difference here? They look the same to me

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#21

Yes, This Is New And Unused

Yes, This Is New And Unused

GiShG69 Report

Camilore
Community Member
3 months ago

The laws should do something to protect the consumers if not, we will just “consume” and throw away plastic at a alarming rate

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#22

Pack Of Gum

Pack Of Gum

emeister26 Report

Anna Banana
Community Member
3 months ago

I'd love to see the stats how much they save per year on this. Must be a shitload, like that time an airline took out 1 olive from every salad and ended up saving hundreds of thousands on fuel...

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#23

Plenty Of Room To Spare

Plenty Of Room To Spare

ramathorn47 Report

Camilore
Community Member
3 months ago

Needs room to jiggle jiggle

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#24

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

Sailing_Duck Report

Rachel Ratty
Community Member
3 months ago

and strangely it is one of the most expensive pet foods, yet has the worst quality - full of c**p

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#25

Oreos Shipped With Three Cookies Face Down

Oreos Shipped With Three Cookies Face Down

tusi2 Report

Autistic apricot
Community Member
3 months ago

How many would fit if they were all down?

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#26

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

BuzzOnBuzzOff Report

KJ
Community Member
3 months ago

Sure, that's totally the reason for reducing the size of the bottle, we all believe you.

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#27

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

Creative-Web-9274 Report

Leo
Community Member
3 months ago

You should actually boycott Barilla anyway because of their views on gay people

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#28

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

Antalol Report

QuokkaVibes
Community Member
3 months ago

LOL they even photoshopped one out....

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#29

Now It's Serious... Not My Dino Nuggets Too

Now It's Serious... Not My Dino Nuggets Too

chappyfu Report

Luna
Community Member
3 months ago

The only thing that I thought wouldn’t be affected! Not. My. Dino. Nuggets!

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#30

Nugo Bars Advertised As 50g But Coming In At 41g

Nugo Bars Advertised As 50g But Coming In At 41g

Neither-Guess-5802 Report

Robert T
Community Member
3 months ago

And in many countries, this would be breaking the law.

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#31

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

Tom-o-matic Report

Mohsie Supposie
Community Member
3 months ago

I need a banana for scale!

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#32

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

Swamp-87 Report

John Dwyer
Community Member
3 months ago

How is it toast? It is bread (with garlic) In UK we call this err... garlic bread.

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#33

Scott Toilet Paper - 2019 vs. 2021 Comparison

Scott Toilet Paper - 2019 vs. 2021 Comparison

mrhotshotbot Report

troufaki13
Community Member
3 months ago

Why do you still have a toilet paper roll from 2019???

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#34

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

Sestial Report

Puppy_Doge123
Community Member
3 months ago

*Cough* mini brands *Cough Cough*

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#35

2 Twix Short Of A Yard

2 Twix Short Of A Yard

proft0x Report

The Panarchist (They/He)
Community Member
3 months ago

Not the Twix- anything but the Twix- take the Reese’s pieces instead-

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#36

Softsoap Made Their Bottle Smaller. This Was Their Response

Softsoap Made Their Bottle Smaller. This Was Their Response

love_258 Report

Chich
Community Member
3 months ago

"Hey Bob, Think this is enough corp-speak to make them go away?" "Yeah, that should do."

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#37

Shrinkflation Has Been Hitting Everything

Shrinkflation Has Been Hitting Everything

MGNConflict Report

Marik
Community Member
3 months ago

Even garlic cloves are shrinking.

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#38

Even LEGO Can't Escape!

Even LEGO Can't Escape!

djalkidan Report

RedBadgerCan'tSwim
Community Member
3 months ago

To be fair, the 2010 model was an ultimate collector's set that retailed for $260 and the 2021 set retails for about $70. So not really shrinkflation.

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#39

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

BuzzOnBuzzOff Report

cugel
Community Member
3 months ago

"I've been folding my money with new technology... I won't be paying you as much, but it still has the same value"

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#40

This Is Getting Serious

This Is Getting Serious

RocketBoomGo Report

Snorkeldorf
Community Member
3 months ago (edited)

Yup. BW3 changed that a long time ago. You used to get a dozen wings for a certain price. Now you only get 10 wings, unless you pay quite a bit more, and then you get 15. You cannot buy a dozen wings anymore. So, I no longer patronize BW3. Those with a local business have much better deals and I prefer to see them succeed. Not my job to fund the stock payers of large corporate-owned businesses.

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#41

Seen This While Stocking Cookies

Seen This While Stocking Cookies

LouTenant6767 Report

Anna Banana
Community Member
3 months ago

Well, the families *have* gotten smaller...

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#42

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

SSTralala Report

Katarzyna Gratka
Community Member
3 months ago

Maybe it's time to make your own mashed potatoes? Normal potatoes, not cardboard.

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#43

Can Of Great Value “Pringles” Is A Third Empty When Opened

Can Of Great Value “Pringles” Is A Third Empty When Opened

I_Love_McRibs Report

Vanja Vidovic
Community Member
3 months ago (edited)

Can anyone make a projection, in how many years will they be selling only one potato chip in a can?

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#44

Monster Coming In With Some Scary 25% Shrinkflation

Monster Coming In With Some Scary 25% Shrinkflation

fatkidslovecupcakes Report

Dani M
Community Member
3 months ago

ok but thats actually good... drinking that stuff is in fact a bad idea

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#45

I Knew Something Was Fishy When I Bought My Creamer Yesterday

I Knew Something Was Fishy When I Bought My Creamer Yesterday

mundanecatlady Report

Disgruntled Panda
Community Member
3 months ago

Why did I think this was lavender-scented air freshener?

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#46

The Slices Of This Chocolate Orange Have Hollows Now

The Slices Of This Chocolate Orange Have Hollows Now

z0mbiegrl Report

J Sizz
Community Member
3 months ago

I'm more concerned with those nails....

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#47

New Take On Shrinkflation: Exact Same Product Miraculously “65% More”

New Take On Shrinkflation: Exact Same Product Miraculously “65% More”

turnstile_blues Report

Mohsie Supposie
Community Member
3 months ago

It meant: You pay 65% more for it now!

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#48

Half A Pickle

Half A Pickle

DuxDucis52 Report

Elsker
Community Member
3 months ago

Why!??????

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#49

This Used To Be Completely Full

This Used To Be Completely Full

tessjoh Report

D Battle II
Community Member
3 months ago

Now with 60% more bag!!!

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#50

Wood Flooring, Now With Less Hardwood!

Wood Flooring, Now With Less Hardwood!

cancerboyuofa Report

Tassenküchlein168
Community Member
3 months ago (edited)

It’s quite normal that there are sold different qualities. You have to compare (and pay more) to get the thick ones.

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Note: this post originally had 124 images. It’s been shortened to the top 50 images based on user votes.