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If you've noticed your bar of Toblerone looking rather small and a far cry from how you remember it in your childhood, rest assured, you’re not the only one. In fact, consumers around the world are increasingly paying more for a growing range of products in ways that don’t show up on receipts.

Think of shrunk portions, thinner rolls, lighter bags, smaller cans — in this way, companies try to offset rising labor and materials costs without scaring us all off. But are they really succeeding? Also known as shrinkflation, the phenomenon has surely been noticed and well documented by people don’t find it fair to pay the same for a lesser net weight.

One such online destination, a subreddit called “Shrinkflation,” is dedicated to sharing some of the most deliberate and annoying examples of paying more for less spotted in practice. Below we wrapped up a collection of posts from there.

#3

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

This indicates that the quality has been reduced to the point where they cannot legally call it chocolate anymore

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Shrinkflation is a form of retail camouflage in which consumers pay more for a growing range of products without actually realizing it. By shrinking usual product sizes and net weight, companies and businesses aim to cover rising labor and material costs without increasing the prices.

According to Edgar Dworsky, a consumer advocate and lawyer who has authored a number of consumer protection laws, including the regulations under which the Massachusetts Lemon Law operates, consumers check the price every time they buy, but they don’t check the net weight. Dworsky has been tracking shrinkflation for more than 30 years, and he shares the results on his website Consumer World.

#4

Sometimes I Like To Flip The Chips In The Store Shelves

Sometimes I Like To Flip The Chips In The Store Shelves

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Bart S
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

that's bad example, don't look at how big the bag is, look at net weight of stuff inside. so much air is needed so the chips won't break during transport.

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#5

Ah Yes ± 25ml, Thank You WD-40

Ah Yes ± 25ml, Thank You WD-40

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Troy Parr
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can't always get the last amount of oil out of the can before the pressure has gone. Leaving oil in the can that's thrown away. My experience has told me that the smaller cans (100ml) are the worse for this. I went through a phase of opening up the "empty" cans to see how much was left. Maybe I should have formalized the results and publicized them for widespread comparison. https://www.facebook.com/739827619/videos/3134983986753041/

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#6

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

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Mistiekim
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The new Mr. Pringles man looks like a villain compared to the old one, so of course his chips would be smaller. The man looks like he should be twirling his mustache and evil laughing at us.

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“When the price of raw materials, like coffee beans or paper pulp goes up, manufacturers are faced with a choice: Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a little bit less and accomplish the same thing? Often it’s easier to do the latter,” Dworsky told The Washington Post.

#7

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

y3rnaux Report

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Johnnie Meechan
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not a bad thing! The most violent chocolate in the world. It tricks you! You try gnawing it down and the sweet taste starts to melt in your mouth, Then you get brave and bite down only to get the roof of your mouth punctured by the chocolate Swiss alps!

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#8

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

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#9

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

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Dworsky also argues that when small bags of candy have been downsized, you are not likely to eat two bags instead. "But for orange juice, cereal, paper towels, toilet paper, peanut butter, whatever — consumers just have to buy it more often."

Although products don’t shrink by half and the changes are usually barely noticeable, these little differences add up to your pocketbook. If you're getting 10% to 12% less of a product, that's equivalent to a 10% price increase, and if you’re a regular consumer of that product, you will start feeling the difference pretty soon.

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#10

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

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#11

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

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Odette Boisvert
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

one time my daughter had a black hole on her tongue and we rushed to the dentist ($$$) before she finally admit that she had two packs of that thing the night before... iiissshhhh...

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#12

The Top Box Is From A Well Established Reoccurring Promotion

The Top Box Is From A Well Established Reoccurring Promotion

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John Dwyer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I see what they did there. Very clever . Took me a moment to see lack of % sign.

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On the other hand, we can try to see the positive side of shrinkflation and argue that we may indeed be saving some calories. In the context of the obesity pandemic, this may be a small but important step. When six-packs of bagels go from 24 oz to 22 to 20 oz, the chances are you will still be buying the same number of packages but end up eating a lesser amount of food.

#13

These Used To Be 6 To A Pack. Same Price Of Course

These Used To Be 6 To A Pack. Same Price Of Course

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Catherine Miklavic
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Same thing happened to chicken fil a frozen lemonade..... use to come in sizes and I always got the large at 3.75........ then a bit over a year ago they made the only size a small and raised the price to 4.25..... so you get less for more than a large used to cost..... I was so mad we stopped going to chick FIL a

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#14

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

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#15

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

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Mistiekim
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, the container does say “chocolate chip” not chips. Anything past one chip and they probably feel like we really shouldn’t complain.

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#16

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

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#17

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

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#18

This Is Now “Double Stuffed”

This Is Now “Double Stuffed”

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#20

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

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#21

Yes, This Is New And Unused

Yes, This Is New And Unused

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Camilore
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The laws should do something to protect the consumers if not, we will just “consume” and throw away plastic at a alarming rate

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#22

Pack Of Gum

Pack Of Gum

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Anna Banana
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'd love to see the stats how much they save per year on this. Must be a shitload, like that time an airline took out 1 olive from every salad and ended up saving hundreds of thousands on fuel...

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#24

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

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Rachel Ratty
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

and strangely it is one of the most expensive pet foods, yet has the worst quality - full of c**p

nina_18 avatar
Ni Na
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well this is medicine food for cats. Our cat had to eat it because of a long bladder infection. Ofc it's expensive - it's classified as "medicine".

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RJ N
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Royal canin is one of the most tested pet foods, which is why it is expensive. It has everything your pet needs. Recently, there was a grain-free craze where people were putting their dogs on random brand grain-free diets because they thought dogs didn't need grains, or had allergies. Many dogs ended up with severe heart disease because of this. These foods were NOT extensively tested for safety and to ensure they had all the nutrients your dog needs. This has never happened with a RC food and never will, because the company ensures their food is complete nutrition to protect your pet's health. I'm not sure what ingredients you think are "c**p" in them, but they are everything your pet needs to stay healthy.

cjhumphreys251 avatar
Joanie
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feed my dachshund Royal Canin. Now I'm worried. Are you a rep from RC or just someone who has researched?

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Rebecca
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I bought that for my cat on a vet reco. My cat wouldn't touch it. They reimbursed me for the entire cost and told me to just donate the food to a pet shelter. So, not a total loss, but definitely sticker shock.

nicolemcdowall avatar
Tiger Lilly
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Making sure the company profits whilst the consumer suffers, capitalism 101

camilleflournoy avatar
CF
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The actual reason for the change in volume of food for Royal Canin was can availability. The reduction in volume wasn't the goal, though yes, it would be nice if they would reduce the price in accordance with the reduced volume. I'm a vet, I called and asked about it around 2 years ago. There was a big shortage of their canned food (at least certain types) for several months, then some types started to come back but were in a different shape can. Since supply chain issues have not really improved, I imagine they are just happy they have a can supplier at all and aren't going to risk going back to the original cans any time soon.

kristinbergman avatar
Kristin Bergman
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I’m a veterinary technician and I personally and professionally vouch for RC. This particular food is made to keep the pH of the cat’s urine at a correct point as to prevent them from forming urinary crystals (struvite and calcium oxalate). These crystals can cause cats major discomfort and (mainly in males) can cause the urethra to obstruct. This prevents the cat from being able to pass urine and is a life threatening emergency that is very traumatic and costly. Have 2 of my own cats that this is the only food I would feed. They have proven that other diets will not keep the crystals at bay. One of my males did have an obstruction; got through it though. Another cat I have eats strictly RC Ultamino due to severe food intolerance/IBD. He would be dead if not for RC’s Rx diet. Don’t get me wrong though; the price kills me.

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Maverick
Community Member
1 year ago

This comment has been deleted.

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Eliza May
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Dr. Lisa Pierson has a recipe for home-made catfood which (using bone-in chicken thighs (another uses rabbit if you can source it) and is cooked enough to kill bacteria,. Adds in taurine, fish oil, egg yolk, chicken liver (or beef in a different ratio if you cant get chicken liver), vitamin e & b complex. Receipe can be found at catinfo.org, she also helped with the feline diabetes forum nutrition section - a cat's diet contributes so much to their health, and generally any wet (canned) food will be nmbetter for their kidneys than dry, but the less unnecessay ingredients, the better.

meagandenos avatar
Meagan Denos
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We noticed this too! We switched cat food afterwards. No way were we playing more for even less food and with no notice or announcement. Our cat has gastroenteritis and thankfully we found a replacement that sits well with him

katseymour-snow avatar
Kat Seymour-Snow
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually the can size and shape were changed due to aluminum shortages. The change was done to use the aluminum in the most efficient way.

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Olga Aftyka
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And for everyone claiming this is good food that "the doctor ordered", it has “animal by-products, cereals, oils and fats, vegetable protein extracts, vegetable by-products, minerals, sugar”. So meat LEFTOVERS (by-product is skin, bones, horn and hooves), cereal and even more added sugar… for dogs, who are not only carnivores, and should have herbal food added in only minor percent, but for a sickly dog at that! Compare it with for example (not gonna give you brand name): “46.6% broth, 22% beef hearts and lungs, 20% chicken hearts and fat, 10% potatoes, 1% minerals, 0.5% salmon oil, 0.1% potassium citrate (Protein source: beef, chicken)” – food that gives you exactly the list of products they used, and you can see it’s not minced bones. If you don’t question so called authorities this is what you get.

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Jennifer Wertz
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It gets even worse when the 5.5 oz is sold out but they have the 3 oz. The 5.5 oz of even the Chewy Brand (American Journey) is about half the price of the Wellness at $31/24 pack (sold out since December) but the 3 oz pack of American Journey is a whopping savings of approx. $4 at $27.08 for 24 cans (this is also never sold out because it's a ripoff)

crowngemuk avatar
Mama Penguin
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Our cat had a bladder stone problem and had to be put on Urinary SO diet for a while. He flat out refused to eat the wet food version. Sniffed it and walked away.

alli_bill avatar
Mrs S
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Our cats eat a mix of blue buffalo wu and Purina urinary tract health. Dry food and they love it and on Chewy it's much less expensive than from the vet. About $60 per month on average. My cats are healthy thanks to this prescription food.

tommycatte1950 avatar
Catte West
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Bought case of small cans at vet yesterday. Cost $37.92. Might want to shop around.

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FoxHound P99
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Those I know for a fact are two separate products, I work for a vet and we get both in, the large ones aren't discontinued you just have a choice in size. This shrinkage is a real thing, less than half the examples on here are not examples of shrinkage but dumb shoppers.

tinysugar avatar
Lee Gale
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is incorrect. You're thinking of the 3 oz cans which are not in this photo and are still an option. However the 5.8 oz cans shown in this photo were indeed replaced by 5.1 oz cans which are also shown in this photo. For those who don't know, pet food manufacturers were impacted by shortages and supply chain issues during the pandemic.

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Kel
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I was just complaining about this very brand going up so much

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Claudia Lorenz
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This less than average cat food is pushed by vets. It is not worth it. Wake up.

conniebohone avatar
Beans
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm not a vet, I did extensive research on phosphorus content to preempt my adopted elderly cat's renal issues. RC is one of the only brands (apart from Hills) with lower phosphorus, and is one of the only brands suited for pets with kidney problems and other medical problems. I'm not saying its the best ever, but there is hardly any competition here in Australia (apart from Hills, which is pretty much the same as RC). I'd like you to state your research if you think RC is trash. It is literally life saving for some pets.

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Marta Dyrgała
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There are much better and cheaper cat foods than this, RC sucks, check the ingredients 😶

griaule avatar
André Schröder
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I did as did a lot of federal Inspectors (Vets in Germany) who found nothing to complain. Are there any scientific explanations behind your complains?

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PL_96
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

False, vets get no kickback from pushing these foods. They may get a staff discount (or may not) from the clinic the work at, however we get no benefit from Hills/RC/Purina/Blackhawk etc. except maybe a free pen or drink bottle every now and again. Nothing to call home about!

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#25

Oreos Shipped With Three Cookies Face Down

Oreos Shipped With Three Cookies Face Down

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#26

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

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KJ
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sure, that's totally the reason for reducing the size of the bottle, we all believe you.

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#27

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

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Leo
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You should actually boycott Barilla anyway because of their views on gay people

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#28

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

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#29

Now It's Serious... Not My Dino Nuggets Too

Now It's Serious... Not My Dino Nuggets Too

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Luna
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only thing that I thought wouldn’t be affected! Not. My. Dino. Nuggets!

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#30

Nugo Bars Advertised As 50g But Coming In At 41g

Nugo Bars Advertised As 50g But Coming In At 41g

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#31

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

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#32

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

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John Dwyer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How is it toast? It is bread (with garlic) In UK we call this err... garlic bread.

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#33

Scott Toilet Paper - 2019 vs. 2021 Comparison

Scott Toilet Paper - 2019 vs. 2021 Comparison

mrhotshotbot Report

#34

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

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#35

2 Twix Short Of A Yard

2 Twix Short Of A Yard

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#36

Softsoap Made Their Bottle Smaller. This Was Their Response

Softsoap Made Their Bottle Smaller. This Was Their Response

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Chich
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Hey Bob, Think this is enough corp-speak to make them go away?" "Yeah, that should do."

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#37

Shrinkflation Has Been Hitting Everything

Shrinkflation Has Been Hitting Everything

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#38

Even LEGO Can't Escape!

Even LEGO Can't Escape!

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RedBadgerCan'tSwim
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, the 2010 model was an ultimate collector's set that retailed for $260 and the 2021 set retails for about $70. So not really shrinkflation.

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#39

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

BuzzOnBuzzOff Report

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cugel
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I've been folding my money with new technology... I won't be paying you as much, but it still has the same value"

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#40

This Is Getting Serious

This Is Getting Serious

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Snorkeldorf
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yup. BW3 changed that a long time ago. You used to get a dozen wings for a certain price. Now you only get 10 wings, unless you pay quite a bit more, and then you get 15. You cannot buy a dozen wings anymore. So, I no longer patronize BW3. Those with a local business have much better deals and I prefer to see them succeed. Not my job to fund the stock payers of large corporate-owned businesses.

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#41

Seen This While Stocking Cookies

Seen This While Stocking Cookies

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#42

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

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Katarzyna Gratka
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe it's time to make your own mashed potatoes? Normal potatoes, not cardboard.

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#43

Can Of Great Value “Pringles” Is A Third Empty When Opened

Can Of Great Value “Pringles” Is A Third Empty When Opened

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Vanja Vidovic
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Can anyone make a projection, in how many years will they be selling only one potato chip in a can?

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#44

Monster Coming In With Some Scary 25% Shrinkflation

Monster Coming In With Some Scary 25% Shrinkflation

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Dani M
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

ok but thats actually good... drinking that stuff is in fact a bad idea

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#45

I Knew Something Was Fishy When I Bought My Creamer Yesterday

I Knew Something Was Fishy When I Bought My Creamer Yesterday

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#46

The Slices Of This Chocolate Orange Have Hollows Now

The Slices Of This Chocolate Orange Have Hollows Now

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#47

New Take On Shrinkflation: Exact Same Product Miraculously “65% More”

New Take On Shrinkflation: Exact Same Product Miraculously “65% More”

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#50

Wood Flooring, Now With Less Hardwood!

Wood Flooring, Now With Less Hardwood!

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Tassenküchlein168
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It’s quite normal that there are sold different qualities. You have to compare (and pay more) to get the thick ones.

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Note: this post originally had 124 images. It’s been shortened to the top 50 images based on user votes.