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If you've noticed your bar of Toblerone looking rather small and a far cry from how you remember it in your childhood, rest assured, you’re not the only one. In fact, consumers around the world are increasingly paying more for a growing range of products in ways that don’t show up on receipts.

Think of shrunk portions, thinner rolls, lighter bags, smaller cans — in this way, companies try to offset rising labor and materials costs without scaring us all off. But are they really succeeding? Also known as shrinkflation, the phenomenon has surely been noticed and well documented by people don’t find it fair to pay the same for a lesser net weight.

One such online destination, a subreddit called “Shrinkflation,” is dedicated to sharing some of the most deliberate and annoying examples of paying more for less spotted in practice. Below we wrapped up a collection of posts from there.

#3

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

This indicates that the quality has been reduced to the point where they cannot legally call it chocolate anymore

quiet_desperado Report

Shrinkflation is a form of retail camouflage in which consumers pay more for a growing range of products without actually realizing it. By shrinking usual product sizes and net weight, companies and businesses aim to cover rising labor and material costs without increasing the prices.

According to Edgar Dworsky, a consumer advocate and lawyer who has authored a number of consumer protection laws, including the regulations under which the Massachusetts Lemon Law operates, consumers check the price every time they buy, but they don’t check the net weight. Dworsky has been tracking shrinkflation for more than 30 years, and he shares the results on his website Consumer World.

#4

Sometimes I Like To Flip The Chips In The Store Shelves

Sometimes I Like To Flip The Chips In The Store Shelves

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Bart S
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

that's bad example, don't look at how big the bag is, look at net weight of stuff inside. so much air is needed so the chips won't break during transport.

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#5

Ah Yes ± 25ml, Thank You WD-40

Ah Yes ± 25ml, Thank You WD-40

nzeck Report

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Troy Parr
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can't always get the last amount of oil out of the can before the pressure has gone. Leaving oil in the can that's thrown away. My experience has told me that the smaller cans (100ml) are the worse for this. I went through a phase of opening up the "empty" cans to see how much was left. Maybe I should have formalized the results and publicized them for widespread comparison. https://www.facebook.com/739827619/videos/3134983986753041/

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#6

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

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Mistiekim
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The new Mr. Pringles man looks like a villain compared to the old one, so of course his chips would be smaller. The man looks like he should be twirling his mustache and evil laughing at us.

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“When the price of raw materials, like coffee beans or paper pulp goes up, manufacturers are faced with a choice: Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a little bit less and accomplish the same thing? Often it’s easier to do the latter,” Dworsky told The Washington Post.

#7

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

y3rnaux Report

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Johnnie Meechan
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not a bad thing! The most violent chocolate in the world. It tricks you! You try gnawing it down and the sweet taste starts to melt in your mouth, Then you get brave and bite down only to get the roof of your mouth punctured by the chocolate Swiss alps!

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#8

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

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#9

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

m4rc0n3 Report

Dworsky also argues that when small bags of candy have been downsized, you are not likely to eat two bags instead. "But for orange juice, cereal, paper towels, toilet paper, peanut butter, whatever — consumers just have to buy it more often."

Although products don’t shrink by half and the changes are usually barely noticeable, these little differences add up to your pocketbook. If you're getting 10% to 12% less of a product, that's equivalent to a 10% price increase, and if you’re a regular consumer of that product, you will start feeling the difference pretty soon.

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#10

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

NotJimIrsay Report

#11

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

slowlysoslowly Report

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Odette Boisvert
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

one time my daughter had a black hole on her tongue and we rushed to the dentist ($$$) before she finally admit that she had two packs of that thing the night before... iiissshhhh...

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#12

The Top Box Is From A Well Established Reoccurring Promotion

The Top Box Is From A Well Established Reoccurring Promotion

EverydayDan Report

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John Dwyer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I see what they did there. Very clever . Took me a moment to see lack of % sign.

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On the other hand, we can try to see the positive side of shrinkflation and argue that we may indeed be saving some calories. In the context of the obesity pandemic, this may be a small but important step. When six-packs of bagels go from 24 oz to 22 to 20 oz, the chances are you will still be buying the same number of packages but end up eating a lesser amount of food.

#13

These Used To Be 6 To A Pack. Same Price Of Course

These Used To Be 6 To A Pack. Same Price Of Course

alabastardariel Report

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Catherine Miklavic
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Same thing happened to chicken fil a frozen lemonade..... use to come in sizes and I always got the large at 3.75........ then a bit over a year ago they made the only size a small and raised the price to 4.25..... so you get less for more than a large used to cost..... I was so mad we stopped going to chick FIL a

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#14

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

SilverSideDown Report

#15

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

94_ny_rangers Report

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Mistiekim
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, the container does say “chocolate chip” not chips. Anything past one chip and they probably feel like we really shouldn’t complain.

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#16

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

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#17

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

Luke_Orlando Report

#18

This Is Now “Double Stuffed”

This Is Now “Double Stuffed”

O_Or- Report

#20

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

JudasPenguin Report

#21

Yes, This Is New And Unused

Yes, This Is New And Unused

GiShG69 Report

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Camilore
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The laws should do something to protect the consumers if not, we will just “consume” and throw away plastic at a alarming rate

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#22

Pack Of Gum

Pack Of Gum

emeister26 Report

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Anna Banana
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'd love to see the stats how much they save per year on this. Must be a shitload, like that time an airline took out 1 olive from every salad and ended up saving hundreds of thousands on fuel...

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#24

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

Sailing_Duck Report

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Rachel Ratty
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

and strangely it is one of the most expensive pet foods, yet has the worst quality - full of c**p

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#25

Oreos Shipped With Three Cookies Face Down

Oreos Shipped With Three Cookies Face Down

tusi2 Report

#26

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

BuzzOnBuzzOff Report

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KJ
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sure, that's totally the reason for reducing the size of the bottle, we all believe you.

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#27

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

Creative-Web-9274 Report

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Leo
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You should actually boycott Barilla anyway because of their views on gay people

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#28

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

Antalol Report

#29

Now It's Serious... Not My Dino Nuggets Too

Now It's Serious... Not My Dino Nuggets Too

chappyfu Report

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Luna
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only thing that I thought wouldn’t be affected! Not. My. Dino. Nuggets!

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#30

Nugo Bars Advertised As 50g But Coming In At 41g

Nugo Bars Advertised As 50g But Coming In At 41g

Neither-Guess-5802 Report

#31

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

Tom-o-matic Report

#32

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

Swamp-87 Report

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John Dwyer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How is it toast? It is bread (with garlic) In UK we call this err... garlic bread.

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#33

Scott Toilet Paper - 2019 vs. 2021 Comparison

Scott Toilet Paper - 2019 vs. 2021 Comparison

mrhotshotbot Report

#34

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

Sestial Report

#35

2 Twix Short Of A Yard

2 Twix Short Of A Yard

proft0x Report

#36

Softsoap Made Their Bottle Smaller. This Was Their Response

Softsoap Made Their Bottle Smaller. This Was Their Response

love_258 Report

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Chich
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Hey Bob, Think this is enough corp-speak to make them go away?" "Yeah, that should do."

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#37

Shrinkflation Has Been Hitting Everything

Shrinkflation Has Been Hitting Everything

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#38

Even LEGO Can't Escape!

Even LEGO Can't Escape!

djalkidan Report

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RedBadgerCan'tSwim
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, the 2010 model was an ultimate collector's set that retailed for $260 and the 2021 set retails for about $70. So not really shrinkflation.

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#39

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

BuzzOnBuzzOff Report

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cugel
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I've been folding my money with new technology... I won't be paying you as much, but it still has the same value"

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#40

This Is Getting Serious

This Is Getting Serious

RocketBoomGo Report

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Snorkeldorf
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yup. BW3 changed that a long time ago. You used to get a dozen wings for a certain price. Now you only get 10 wings, unless you pay quite a bit more, and then you get 15. You cannot buy a dozen wings anymore. So, I no longer patronize BW3. Those with a local business have much better deals and I prefer to see them succeed. Not my job to fund the stock payers of large corporate-owned businesses.

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#41

Seen This While Stocking Cookies

Seen This While Stocking Cookies

LouTenant6767 Report

#42

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

SSTralala Report

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Katarzyna Gratka
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe it's time to make your own mashed potatoes? Normal potatoes, not cardboard.

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#43

Can Of Great Value “Pringles” Is A Third Empty When Opened

Can Of Great Value “Pringles” Is A Third Empty When Opened

I_Love_McRibs Report

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Vanja Vidovic
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Can anyone make a projection, in how many years will they be selling only one potato chip in a can?

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#44

Monster Coming In With Some Scary 25% Shrinkflation

Monster Coming In With Some Scary 25% Shrinkflation

fatkidslovecupcakes Report

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Dani M
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

ok but thats actually good... drinking that stuff is in fact a bad idea

brianadae04_1 avatar
Briana Landers
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Its the healthiest choice out of redbull, bang, C4, and any of the mtn dew energy drinks, refuel, and most sodas. It focuses on using vitamins and c**p to reenergize you rather than sugars and caffeine. Monster is the only energy drink that doesnt make me shake and drop after 2hrs its actually pretty steady energy. Still not good for you but defjnitely a good idea for me within moderation! Im terrible about getting motivated in the mornings lol

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bryanwithawhy2020 avatar
Bryan With A Why
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Monster still sells 16oz cans. This isn't shrinkflation it's what's called another package size..... Rockstar did it too. If you don't want 12oz, buy the 16oz can elsewhere! Lol

michaelroosterscott avatar
Michael Scott
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I pay different prices for those two cans. I don't get this one. Maybe it's by location.

chikinnippls710 avatar
Chikin Nippls710
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That... That's a joke right? Monster has ALWAYS sold the fat and skinny cans 🙄. It's not shrinkflation, it's literally the same concept red bull employs.

jefflum avatar
Jeff Lum
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The 12 oz is a separate size that costs less. You can still buy 16oz Monster.

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Mama Panda
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To me it's obvious that the 12 fl.oz. is skinnier than the other one. It's not shorter, just not as wide so this is not shrinkflation.

ohjojo62 avatar
ohjojo (you/your's)
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh dear God do not drink this stuff. Do some research. I mean I don't even know how you'll get rid of it. It is so bad for your body it is so bad for the earth.

brianadae04_1 avatar
Briana Landers
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They actually sell both sizes regularly lol you can still buy the bigger can i preffer the smaller ones tho just bc its less calories. Theres soooo many b vitamins in these its like eating a sh*it load of apples eich is also amazing for an energy boost btw

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Sola Lola
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah but they're different prices and caffeine content, they still have all sizes, not trying to pass the small one off as the big one

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Ocean #Four
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Monster is gross anyway. They should "shrink" it down to non existent

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Eliza Osenbaugh-Stewart
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I used to have trouble finishing a can of monster energy before it started to get warm and recently that stopped happening. Now I now why.

bastiannowak avatar
Bastian Nowak
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Those are just both sizes of cans, they still actively manufacture and sell both sizes, not shrinkflation, just sayin

dreasims avatar
drea sims
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No they shrunk the 13 oz to a 12 oz. They still sell the 16 oz and 24 oz options

dreasims avatar
drea sims
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Doesn't monster sell a 16 oz AND a 13 oz option? I believe they shrunk the 13 to 12...not the 16 to 12

richardbrown_3 avatar
Richard Brown
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well I've seen the 12 oz at dollar stores so it's a actually a good deal for 1 dollar 25 cents

mmcandyman44 avatar
Michael Matos
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's smart, instead of making the cans smaller, make them thinner, but the same height

miketarl avatar
Michael Grandstaff
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yep and there is more to come. A can of ravioli was 50 cent more and my pay is the same. Here come the time where you say wash it of and use it again

coryberends avatar
Cory Berends
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's just an alternate size, it is not replacing the 16 oz, they will probably keep that forever

shylavincent avatar
shyla Vincent
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

These things should be illegal anyhow. They're rotting our kids mouths and stomachs.

jim7_1 avatar
James Pasquini
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

OMG! I just glanced at the top of the can on the left and saw "URINE"... and then noticed the "T".

east avatar
East
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No those are just two different cans. Same with what redbull does, they sell the 16oz and the 12oz which is skinnier, at different prices. It's not shrinkflation, it's variation in sizing.

ashleyandrews_1 avatar
Ashley Andrews
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

😒They make 12 oz and 16 oz cans just like red bull this isn't shrinking.. I know because I buy them weekly.. You can buy either of them even in 4 packs, or 24 packs from Amazon or Walmart..

jimichan avatar
Jimichan
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If the price is the same, that 25% reduction in product is actually aa 33% price increase.

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Raven Luna
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Monster is my go to to really wake up. I thought something was wrong with the cans.

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Kelly Cannon
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's not shrinkflation. Both sizes are available to buy. Red Bull for example, is available in 8, 12 and 16 oz. (Source - I've been stocking energy drink coolers for the last 5 years! 😅)

cammywilsonaz avatar
CammyCat
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This one isn’t correct. They have just added another size.

jdmguy avatar
Jdmguy
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The little cans are so cute! It’s like a baby Monster! Look at the bright side people, some people collect cans also so it’s good for them

paulwerner_1 avatar
Paul Werner
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't drink it but a friend of mine bought one and it cost almost _$6,$5.44

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Sportsgal
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They should make them make the can smaller. False advertising.

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englishjake
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Monster has been super steady with thier prices in the last 6 years.

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englishjake
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Um they sell both sizes simultaneously? You can buy 8 packs of the 12 Oz. For the same price as the 4 pack of the 16 Oz. 2 of the 12 Oz ones are like 1-2 dollars cheaper than the 16 Oz ones.

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Kymber-Leigh Means
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I call bull$**! On this. Monster has always come in 12, 16, and 24 ounce sizes. The 16 ounce is single serve, the 12 ounce is what you get in a 12 pack. Not an hour ago, I bought a 16 ounce single Monster.

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Bevo Nostro
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The good news is that the eventual 1oz version can be used as a soda straw...

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Kathy Richardson
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Worked in a convenience store; Monster actually comes in three sizes at three different prices with 12 ounces as the smallest, then16 ounces, and finally 24 ounces. They may have more sizes but these are what we carried.

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MontanaMariner
Community Member
1 year ago

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They've sold those sizes for years. 12oz cans commonly come in multipacks. Also, this c**p is terrible for you.

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#45

I Knew Something Was Fishy When I Bought My Creamer Yesterday

I Knew Something Was Fishy When I Bought My Creamer Yesterday

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#46

The Slices Of This Chocolate Orange Have Hollows Now

The Slices Of This Chocolate Orange Have Hollows Now

z0mbiegrl Report

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#47

New Take On Shrinkflation: Exact Same Product Miraculously “65% More”

New Take On Shrinkflation: Exact Same Product Miraculously “65% More”

turnstile_blues Report

#50

Wood Flooring, Now With Less Hardwood!

Wood Flooring, Now With Less Hardwood!

cancerboyuofa Report

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Tassenküchlein168
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It’s quite normal that there are sold different qualities. You have to compare (and pay more) to get the thick ones.

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