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If you've noticed your bar of Toblerone looking rather small and a far cry from how you remember it in your childhood, rest assured, you’re not the only one. In fact, consumers around the world are increasingly paying more for a growing range of products in ways that don’t show up on receipts.

Think of shrunk portions, thinner rolls, lighter bags, smaller cans — in this way, companies try to offset rising labor and materials costs without scaring us all off. But are they really succeeding? Also known as shrinkflation, the phenomenon has surely been noticed and well documented by people don’t find it fair to pay the same for a lesser net weight.

One such online destination, a subreddit called “Shrinkflation,” is dedicated to sharing some of the most deliberate and annoying examples of paying more for less spotted in practice. Below we wrapped up a collection of posts from there.

#3

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

This indicates that the quality has been reduced to the point where they cannot legally call it chocolate anymore

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Shrinkflation is a form of retail camouflage in which consumers pay more for a growing range of products without actually realizing it. By shrinking usual product sizes and net weight, companies and businesses aim to cover rising labor and material costs without increasing the prices.

According to Edgar Dworsky, a consumer advocate and lawyer who has authored a number of consumer protection laws, including the regulations under which the Massachusetts Lemon Law operates, consumers check the price every time they buy, but they don’t check the net weight. Dworsky has been tracking shrinkflation for more than 30 years, and he shares the results on his website Consumer World.

#4

Sometimes I Like To Flip The Chips In The Store Shelves

Sometimes I Like To Flip The Chips In The Store Shelves

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Bart S
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

that's bad example, don't look at how big the bag is, look at net weight of stuff inside. so much air is needed so the chips won't break during transport.

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#5

Ah Yes ± 25ml, Thank You WD-40

Ah Yes ± 25ml, Thank You WD-40

nzeck Report

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Troy Parr
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can't always get the last amount of oil out of the can before the pressure has gone. Leaving oil in the can that's thrown away. My experience has told me that the smaller cans (100ml) are the worse for this. I went through a phase of opening up the "empty" cans to see how much was left. Maybe I should have formalized the results and publicized them for widespread comparison. https://www.facebook.com/739827619/videos/3134983986753041/

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#6

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

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Mistiekim
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The new Mr. Pringles man looks like a villain compared to the old one, so of course his chips would be smaller. The man looks like he should be twirling his mustache and evil laughing at us.

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“When the price of raw materials, like coffee beans or paper pulp goes up, manufacturers are faced with a choice: Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a little bit less and accomplish the same thing? Often it’s easier to do the latter,” Dworsky told The Washington Post.

#7

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

y3rnaux Report

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Johnnie Meechan
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not a bad thing! The most violent chocolate in the world. It tricks you! You try gnawing it down and the sweet taste starts to melt in your mouth, Then you get brave and bite down only to get the roof of your mouth punctured by the chocolate Swiss alps!

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#8

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

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Bevo Nostro
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well that's nothing, in America our last Vice President was only one Pence and we still felt overcharged...

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SamanthaStillNotBoredPanda.
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It’s absolutely disgusting what the UK put up with . There is literally NO reason for it, other than the lies the government feed to the media . Where’s all the online money from lockdown . Where’s the missing BILLIONS from the frauds .

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Wintermute
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Everyone should look up how inflation rates are actually calculated, and more importantly, what they leave out. It's literally only a metric for investment. It does NOT actually reflect the real value of your money. If the government reports a % for inflation - at least double it.

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MorgothBauglir
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, there's many inflation measures; CPI, PCE, WPI, etc. They are used for different purposes.

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Blackheart
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is happening everywhere. It was due to the pandemic, but then greed set in.

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MorgothBauglir
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No, this inflation, at least in America, is caused by faulty monetary policy in which Yellen kept interest rates at near 0% for fears of deflation and recession during the pandemic; now we're seeing the results of this inflated money supply raising demand above NGDP, causing inflation.

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Powerful Katrinka
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And there are those who maintain that this is somehow Joe Biden's fault.

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Sara Mason
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I can assure you with absolute certainty that nobody in the UK has ever given Joe Biden a second thought in regards to this, never mind maintain the idea it is his fault 🤷‍♀️

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Bryan With A Why
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Nothing to see here, inflation is just 8.5%, trust us!" - the people who have lied in the last 2 years even 10x more than usual

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Briana Landers
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like that she actually selected foods low/working class households need/eat

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Nienke Cnossen
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We need to eat healty but only the former cheap fed. But now? It's insane, like misssion inpossible 13th.

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MorgothBauglir
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This inflation (in America) isn't caused by greedy businessmen, it's caused by the Federal Reserve keeping interest rates low, causing an increase to the money supply.

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Mozzarella
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is insane. If climate change doesn’t kill us, we will kill each other with this greed

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Seedy Vine
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Meanwhile, the news is trying to say there's only like 8% inflation smh

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Loolie
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Lurpak butter was £3.75 now it's £4, still can't beat it although I'm buying Morrisons dupe now for way cheaper.

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Kiwii Stone
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Most of this seems accurate except Lidl sell a 49p bag of rice :)

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sari swick
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In the USA we just blame it all on Biden and threaten to vote for Trump again!!!

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Natalia A
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you don't follow Jack Monroe on twitter, you really, really should!

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J Baker
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Brexit means Brexit, or whatever...shoulda seen that coming.

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Bear
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wait till the Ukraine war stops the sunflower oil and wheat from coming out. I'm kinda glad I did a bit of food tin hoarding during Covid.

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Anna Tribe
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My loaf of bread last year was £3, not an artisan bread, just a basic one. This month when I went shopping it's now 150 grams smaller and price is £4.59. Absolutely outrageous. It's getting to the point I can't afford to eat.

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James Pasquini
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They should add the % increase in their salary too - if there was one. That would stand in stark contract to the increases in food stuffs.

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Misty Pendergrast
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yup. We're seeing prices jump 50%, 70%, over 100% in some cases, but the rate of inflation is only about 8%. Companies using inflation as an excuse to raise prices are full of c**p, they're using it as an excuse to price gouge, especially on staple products. Milk in my area has gone up nearly 100%.

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Leesa DeAndrea
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Pay attention, people of the USA. Inflation is not just a US problem. It's everywhere. Blaming Biden for a problem that is world-wide is stupid & dishonest.

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Suzanne Haigh
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Unfortunately this is happening all over the world, rich getting richer and the poor getting poorer, they blame the war in Ukraine.

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Barbara Cochrane
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So everyone eat baked beans and bread. Yum for me but I guess it would get very boring.

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Analyn Lahr
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If I'm reading this right, that's 70 cents for a loaf of bread. The cheapest I've seen in the states (in my region) in my adult life is 99 cents. The most inexpensive pasta is around the same, depending on where you shop and if there's a sale. I expect the prices will go up though. I'm gonna start paying more attention.

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Nienke Cnossen
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Bought toiletpapier. Prrce is the same as wiping my a*s with a steak.

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Loolie
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah things are going way up in price but in uk we still better off from places like USA not having to pay for our national health care. Or prescriptions if you live in Scotland like me, they are free! Yay!

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Wafflez Puncakes
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I remember reading this thread! Part of the point of it, was to point out that the government said that the cost of food was up 4%. Obviously untrue, given the examples listed here. Further in the thread, they give numbers on how little the price of things people with more money purchase rose. The point of this thread was to point out that even the government is misrepresenting the cost of living for the average person, and how inflation is hitting lower income people harder, while barely affecting higher income people.

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Guilherme Klippel
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You guys should try out Brazil and its minimum wage of 197 pounds, while a kg of rice costs 4 pounds average. Considering that an average rent goes for about £100 (if you're living in a place far away from the city whilst also being quite dangerous) £4 pounds ends up being quite a hefty price at the end of the day.

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Tim
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

58p for a loaf of bread? You can't get one here in the US for less than $1 (~70p).

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#9

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

m4rc0n3 Report

Dworsky also argues that when small bags of candy have been downsized, you are not likely to eat two bags instead. "But for orange juice, cereal, paper towels, toilet paper, peanut butter, whatever — consumers just have to buy it more often."

Although products don’t shrink by half and the changes are usually barely noticeable, these little differences add up to your pocketbook. If you're getting 10% to 12% less of a product, that's equivalent to a 10% price increase, and if you’re a regular consumer of that product, you will start feeling the difference pretty soon.

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#10

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

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#11

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

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Odette Boisvert
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

one time my daughter had a black hole on her tongue and we rushed to the dentist ($$$) before she finally admit that she had two packs of that thing the night before... iiissshhhh...

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#12

The Top Box Is From A Well Established Reoccurring Promotion

The Top Box Is From A Well Established Reoccurring Promotion

EverydayDan Report

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John Dwyer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I see what they did there. Very clever . Took me a moment to see lack of % sign.

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On the other hand, we can try to see the positive side of shrinkflation and argue that we may indeed be saving some calories. In the context of the obesity pandemic, this may be a small but important step. When six-packs of bagels go from 24 oz to 22 to 20 oz, the chances are you will still be buying the same number of packages but end up eating a lesser amount of food.

#13

These Used To Be 6 To A Pack. Same Price Of Course

These Used To Be 6 To A Pack. Same Price Of Course

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Catherine Miklavic
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Same thing happened to chicken fil a frozen lemonade..... use to come in sizes and I always got the large at 3.75........ then a bit over a year ago they made the only size a small and raised the price to 4.25..... so you get less for more than a large used to cost..... I was so mad we stopped going to chick FIL a

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#14

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

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#15

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

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Mistiekim
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, the container does say “chocolate chip” not chips. Anything past one chip and they probably feel like we really shouldn’t complain.

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#16

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

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#17

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

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#18

This Is Now “Double Stuffed”

This Is Now “Double Stuffed”

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#20

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

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#21

Yes, This Is New And Unused

Yes, This Is New And Unused

GiShG69 Report

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Camilore
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The laws should do something to protect the consumers if not, we will just “consume” and throw away plastic at a alarming rate

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#22

Pack Of Gum

Pack Of Gum

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Anna Banana
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'd love to see the stats how much they save per year on this. Must be a shitload, like that time an airline took out 1 olive from every salad and ended up saving hundreds of thousands on fuel...

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#24

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

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Rachel Ratty
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

and strangely it is one of the most expensive pet foods, yet has the worst quality - full of c**p

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#25

Oreos Shipped With Three Cookies Face Down

Oreos Shipped With Three Cookies Face Down

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#26

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

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KJ
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sure, that's totally the reason for reducing the size of the bottle, we all believe you.

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#27

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

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Leo
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You should actually boycott Barilla anyway because of their views on gay people

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#28

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

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#29

Now It's Serious... Not My Dino Nuggets Too

Now It's Serious... Not My Dino Nuggets Too

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Luna
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only thing that I thought wouldn’t be affected! Not. My. Dino. Nuggets!

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#30

Nugo Bars Advertised As 50g But Coming In At 41g

Nugo Bars Advertised As 50g But Coming In At 41g

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#31

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

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#32

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

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John Dwyer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How is it toast? It is bread (with garlic) In UK we call this err... garlic bread.

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#33

Scott Toilet Paper - 2019 vs. 2021 Comparison

Scott Toilet Paper - 2019 vs. 2021 Comparison

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#34

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

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#35

2 Twix Short Of A Yard

2 Twix Short Of A Yard

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#36

Softsoap Made Their Bottle Smaller. This Was Their Response

Softsoap Made Their Bottle Smaller. This Was Their Response

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Chich
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Hey Bob, Think this is enough corp-speak to make them go away?" "Yeah, that should do."

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#37

Shrinkflation Has Been Hitting Everything

Shrinkflation Has Been Hitting Everything

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#38

Even LEGO Can't Escape!

Even LEGO Can't Escape!

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RedBadgerCan'tSwim
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, the 2010 model was an ultimate collector's set that retailed for $260 and the 2021 set retails for about $70. So not really shrinkflation.

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#39

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

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cugel
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I've been folding my money with new technology... I won't be paying you as much, but it still has the same value"

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#40

This Is Getting Serious

This Is Getting Serious

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Snorkeldorf
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yup. BW3 changed that a long time ago. You used to get a dozen wings for a certain price. Now you only get 10 wings, unless you pay quite a bit more, and then you get 15. You cannot buy a dozen wings anymore. So, I no longer patronize BW3. Those with a local business have much better deals and I prefer to see them succeed. Not my job to fund the stock payers of large corporate-owned businesses.

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#41

Seen This While Stocking Cookies

Seen This While Stocking Cookies

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#42

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

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Katarzyna Gratka
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe it's time to make your own mashed potatoes? Normal potatoes, not cardboard.

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#43

Can Of Great Value “Pringles” Is A Third Empty When Opened

Can Of Great Value “Pringles” Is A Third Empty When Opened

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Vanja Vidovic
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Can anyone make a projection, in how many years will they be selling only one potato chip in a can?

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#44

Monster Coming In With Some Scary 25% Shrinkflation

Monster Coming In With Some Scary 25% Shrinkflation

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Dani M
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

ok but thats actually good... drinking that stuff is in fact a bad idea

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#45

I Knew Something Was Fishy When I Bought My Creamer Yesterday

I Knew Something Was Fishy When I Bought My Creamer Yesterday

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#46

The Slices Of This Chocolate Orange Have Hollows Now

The Slices Of This Chocolate Orange Have Hollows Now

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#47

New Take On Shrinkflation: Exact Same Product Miraculously “65% More”

New Take On Shrinkflation: Exact Same Product Miraculously “65% More”

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#50

Wood Flooring, Now With Less Hardwood!

Wood Flooring, Now With Less Hardwood!

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Tassenküchlein168
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It’s quite normal that there are sold different qualities. You have to compare (and pay more) to get the thick ones.

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Note: this post originally had 124 images. It’s been shortened to the top 50 images based on user votes.