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If you've noticed your bar of Toblerone looking rather small and a far cry from how you remember it in your childhood, rest assured, you’re not the only one. In fact, consumers around the world are increasingly paying more for a growing range of products in ways that don’t show up on receipts.

Think of shrunk portions, thinner rolls, lighter bags, smaller cans — in this way, companies try to offset rising labor and materials costs without scaring us all off. But are they really succeeding? Also known as shrinkflation, the phenomenon has surely been noticed and well documented by people don’t find it fair to pay the same for a lesser net weight.

One such online destination, a subreddit called “Shrinkflation,” is dedicated to sharing some of the most deliberate and annoying examples of paying more for less spotted in practice. Below we wrapped up a collection of posts from there.

#1

This Is Insane

This Is Insane

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Elaine Harley
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It would cost more to change the manufacturing process whether that's to make the package bigger or smaller.

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Boris Long-Johnson
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wasteful packaging should be illegal! It’s bad enough all the plastic etc when it’s actually useful but this is just taking the p155.

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Allen Packard
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That should be illegal. All that waste just to look like more that will end up in a dump somewhere. Sad.

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Jerry Ryan
Community Member
1 year ago

This comment is hidden. Click here to view.

But then doesn't everything end up in a dump in the long run including us(people) in the long run

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Grady'sRaider
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Bought my regular package of cookies last week. They now use a spacer to drop content from 8 to 5, the blighters!

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Karen Patzkowsky
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Can you believe that s**t? They also put Alum in chapstick type products so that your lips get dry, so you'll use more!

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Clara Rotti
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hair conditioner is ninety percent alcohol, so the more you use the drier your hair gets so then you think need more and use more and your hair gets drier and on and on. Also, most moisturizers are made with petroleum products that dry out your skin in the long run.

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Simspyder40
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What's really sad is they could have saved a lot of money without the extra bottle and excess packaging.

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David Brown
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They are just toying with people's emotions doing s**t like this.

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James Heinle
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If they didn't waste so much money on ridiculous packaging they could pass the savings onto the consumer.

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Nicole Sudhoff
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

All super glue is this small. The bottle design is to help you hold it well.

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Kimberlee Lofink
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They wasted money on the packaging to try to make things look better. Smh.

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Taylor ßudd
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's theft imo. I'd go back and take 5 more and tell them to get f****d.

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L Venn
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I would never buy a 3M product again if I got this. Such a bad look. Why would they do this? Instantly p**s off their buyers?

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dave vincent
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Did you know super glue is the most expensive thing in your house ? It's around 1000€/kg.

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DonnerDinnerParty
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yup, yup. The bottle and package would have told them the honest volume. It's the same amount as usual but package differently, adding more plastic making the bottle able to stand upright. This is purely a mistake on the buyer's end

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Brian KC Jones
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Shame on them. I’m so sick of these crooks trying to take money we don’t have while their execs record record profits in their own wages while their companies fail and the other 99% of normal folks can’t buy gas , food, medical care. #BIDENDISASTER #WHEREISBIDEN #BIDENDIDTHIS #JOEBIDEN

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Pepper Brown
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's messed up, but for you read the label you know how much you getting

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Sue Zuzu Maxwell
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They could save money by not having the extra packaging they use to give a false impression and save putting in landfills as well.

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A Blair
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Omg, this has been going on for years, remembering when the number of Girl Scout cookies would go down each year but the price would increase. I have been documenting this for years with pictures and saving my store recipes. I always called it "Product Minimalization", but I do like Shrinkflation. Regardless, it's taking advantage of consumers. Last I checked a bag of Lay's chips were $4.79 for 7oz of chips, the following is an exaggeration but not far off - (servings - 7, 4 chips per serving). It seems every product is following suit, smaller packages with higher prices. I don't know how much smaller they can get? Seriously, with most companies locked at a max of a 3% raise, if at all, it's impossible to be able to afford to feed our families healthy, well balanced meals if this continues. There are products I refuse to buy for this very reason!

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William Bishop
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Your crazy if you think you can buy a usable bottle of super glue in the first place. Unless you used it all in one go, half the bottle would solidfy and then the other half would be stuck. It was stupid to even buy it in that form.

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Nicole
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ahh gotta appreciate all the defenders. Those billionaire-capitalist-apologists who’ve been in such long-term D/s relationship with them they’re convinced they actually LIKE the taste of boot leather and humiliation. Not here to kink shame, tho. You do you, bro.

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Katinka Min
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, I have never ever seen a paket of superglue that is larger than that little thing. Once opened, the stuff doesn't keep. This is an insane waste of packaging, though.

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Tina Harnish
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe we should stop buying the products with the oversized packaging. Less pollution. Less plastic. You get the idea.

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wihero
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I make 85 dollars each hour for working an online job at home. KLA I never thought I could do it but my best friend makes 10000 bucks every month working this job and she recommended me to learn more about it. The potential with this is endless. For more detail … https://Www.desalary.com/

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Dee
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So the company is wasting money on the packaging. 🙄

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BRODOOLERINGO
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've been trying to find loctite in something other than this format. I fix like 4 things and have to pay for another bottle.

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Jane Thorne-Gutierrez
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Guaranteed not to dry out, because there are only 3 drops. You miss 2, better beware!!

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RandomFrog
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have this super glue and it’s running out fast. This is why.

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Jerry Ryan
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've bought these before but I save the plastic case and take the glue tube out.then buy just the glue tube and pop the new tube in it that way I can stand it on end when I'm not using it

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Margaret Fariss
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, on the other hand - it isn't practical to have a bottle of super glue any larger than the standard small tubes. After not a lot of openings- air exposure cures up the remainder

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Kate Jones
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

With the amount of money they spent on the extra plastic and sticker size and marketing for this, they could have just given more glue.

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Simspyder40
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They could have saved more by just having the tube and a smaller package with black and white label. Leave the gift wrapping for holidays and birthdays

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Phil Vaive
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

While this is certainly an example of deceptive packaging, I'm not sure how this shows shrinkflation

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Andrew Gibb
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It is embarrassing that it is called 'Scotch'. Nobody in Scotland is that stingey

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Nimitz
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Superglue has been sold in this format with a little tube inside a plastic container for 20 years

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JuliePhipps
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Google is presently paying $10447 to $13025 every month for working on the web from home. I have joined this activity 2 months back and I have earned $15248 in my first month from this activity. I can say my life is improved totally! Look at it what I do...…. http://Www.Pays11.Com

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Vgp 1982
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's your own fault. It says how many oz on the package. You got what you paid for. Deal with it.

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#3

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

Terry's Chocolate Orange Is Now Just "Terry's Orange" With The Word "Chocolatey" In The Description

This indicates that the quality has been reduced to the point where they cannot legally call it chocolate anymore

quiet_desperado Report

Shrinkflation is a form of retail camouflage in which consumers pay more for a growing range of products without actually realizing it. By shrinking usual product sizes and net weight, companies and businesses aim to cover rising labor and material costs without increasing the prices.

According to Edgar Dworsky, a consumer advocate and lawyer who has authored a number of consumer protection laws, including the regulations under which the Massachusetts Lemon Law operates, consumers check the price every time they buy, but they don’t check the net weight. Dworsky has been tracking shrinkflation for more than 30 years, and he shares the results on his website Consumer World.

#4

Sometimes I Like To Flip The Chips In The Store Shelves

Sometimes I Like To Flip The Chips In The Store Shelves

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Bart S
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

that's bad example, don't look at how big the bag is, look at net weight of stuff inside. so much air is needed so the chips won't break during transport.

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#5

Ah Yes ± 25ml, Thank You WD-40

Ah Yes ± 25ml, Thank You WD-40

nzeck Report

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Troy Parr
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can't always get the last amount of oil out of the can before the pressure has gone. Leaving oil in the can that's thrown away. My experience has told me that the smaller cans (100ml) are the worse for this. I went through a phase of opening up the "empty" cans to see how much was left. Maybe I should have formalized the results and publicized them for widespread comparison. https://www.facebook.com/739827619/videos/3134983986753041/

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#6

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

The Shrinkflation Of The Old Pringles Design (165g) To The New (134g)

eternalcollapse Report

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Mistiekim
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The new Mr. Pringles man looks like a villain compared to the old one, so of course his chips would be smaller. The man looks like he should be twirling his mustache and evil laughing at us.

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“When the price of raw materials, like coffee beans or paper pulp goes up, manufacturers are faced with a choice: Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a little bit less and accomplish the same thing? Often it’s easier to do the latter,” Dworsky told The Washington Post.

#7

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

This Shrinkflation Of Toblerone In The UK, Is Still Mind-Boggling

y3rnaux Report

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Johnnie Meechan
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not a bad thing! The most violent chocolate in the world. It tricks you! You try gnawing it down and the sweet taste starts to melt in your mouth, Then you get brave and bite down only to get the roof of your mouth punctured by the chocolate Swiss alps!

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#8

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

Inflation In The UK 344% Up For A Bag Of Rice From Last Year

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#9

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

Is It Shrinkflation When They Just Lie About The Weight? Paid For 12 Oz Of Fish, Got 10.6 Including The Wrapping

m4rc0n3 Report

Dworsky also argues that when small bags of candy have been downsized, you are not likely to eat two bags instead. "But for orange juice, cereal, paper towels, toilet paper, peanut butter, whatever — consumers just have to buy it more often."

Although products don’t shrink by half and the changes are usually barely noticeable, these little differences add up to your pocketbook. If you're getting 10% to 12% less of a product, that's equivalent to a 10% price increase, and if you’re a regular consumer of that product, you will start feeling the difference pretty soon.

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#10

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

This Must Be Their Way Of Saying “We Decreased The Amount But Kept The Container Size The Same” (Oikos Yogurt, 5.3 Oz)

NotJimIrsay Report

#11

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

When I Was A Teen, These Stretched The Length Of The Package. Those Were The Days

slowlysoslowly Report

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Odette Boisvert
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

one time my daughter had a black hole on her tongue and we rushed to the dentist ($$$) before she finally admit that she had two packs of that thing the night before... iiissshhhh...

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#12

The Top Box Is From A Well Established Reoccurring Promotion

The Top Box Is From A Well Established Reoccurring Promotion

EverydayDan Report

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John Dwyer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I see what they did there. Very clever . Took me a moment to see lack of % sign.

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On the other hand, we can try to see the positive side of shrinkflation and argue that we may indeed be saving some calories. In the context of the obesity pandemic, this may be a small but important step. When six-packs of bagels go from 24 oz to 22 to 20 oz, the chances are you will still be buying the same number of packages but end up eating a lesser amount of food.

#13

These Used To Be 6 To A Pack. Same Price Of Course

These Used To Be 6 To A Pack. Same Price Of Course

alabastardariel Report

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Catherine Miklavic
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Same thing happened to chicken fil a frozen lemonade..... use to come in sizes and I always got the large at 3.75........ then a bit over a year ago they made the only size a small and raised the price to 4.25..... so you get less for more than a large used to cost..... I was so mad we stopped going to chick FIL a

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#14

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

I Remember When The "Good Stuff" Mix-In Cup Was Full In Chobani Yogurts. Now Less Than Half

SilverSideDown Report

#15

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

Breyers Chocolate Chip Used To Be Jammed With Chocolate, Now It’s Almost Just Plain Vanilla

94_ny_rangers Report

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Mistiekim
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, the container does say “chocolate chip” not chips. Anything past one chip and they probably feel like we really shouldn’t complain.

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#16

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

I Bought A New IKEA Utensil Holder And It Kept Tipping Over. Turns Out It's The Same Dimensions And Material As The Old One I Have But It Weighs Over 50% Less

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#17

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

Oreo Filling Isn't Just Thinner... Now It Doesn't Even Reach The Edge

Luke_Orlando Report

#18

This Is Now “Double Stuffed”

This Is Now “Double Stuffed”

O_Or- Report

#20

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

They Couldn't Even Wait Until The Old One Was Gone To Put Up The New Size

JudasPenguin Report

#21

Yes, This Is New And Unused

Yes, This Is New And Unused

GiShG69 Report

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Camilore
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The laws should do something to protect the consumers if not, we will just “consume” and throw away plastic at a alarming rate

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#22

Pack Of Gum

Pack Of Gum

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Anna Banana
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'd love to see the stats how much they save per year on this. Must be a shitload, like that time an airline took out 1 olive from every salad and ended up saving hundreds of thousands on fuel...

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#24

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

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Rachel Ratty
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

and strangely it is one of the most expensive pet foods, yet has the worst quality - full of c**p

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#25

Oreos Shipped With Three Cookies Face Down

Oreos Shipped With Three Cookies Face Down

tusi2 Report

#26

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

Omg! This Is The Best One Yet! From The Previous Post About Bolthouse Dressing, I Called Them Out On Twitter. Lmao

BuzzOnBuzzOff Report

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KJ
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sure, that's totally the reason for reducing the size of the bottle, we all believe you.

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#27

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

$0.99 For The Top One Last Year. Just Bought The Bottom One For $1.97

Creative-Web-9274 Report

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Leo
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You should actually boycott Barilla anyway because of their views on gay people

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#28

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

Never Thought I'd Catch It So Blatantly Myself - Grocery Store In Canada

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#29

Now It's Serious... Not My Dino Nuggets Too

Now It's Serious... Not My Dino Nuggets Too

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Luna
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only thing that I thought wouldn’t be affected! Not. My. Dino. Nuggets!

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#30

Nugo Bars Advertised As 50g But Coming In At 41g

Nugo Bars Advertised As 50g But Coming In At 41g

Neither-Guess-5802 Report

#31

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

Wife Bought Paper Towels From A Chain Store Brand Today. Regular Roll Core For Comparison

Tom-o-matic Report

#32

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

Same Price. Bought The Last One 3 Weeks Ago, And A New One Today For Thanksgiving

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John Dwyer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How is it toast? It is bread (with garlic) In UK we call this err... garlic bread.

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#33

Scott Toilet Paper - 2019 vs. 2021 Comparison

Scott Toilet Paper - 2019 vs. 2021 Comparison

mrhotshotbot Report

#34

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

I Can Now Fit All Of My Groceries In A Ziplock, Yay!

Sestial Report

#35

2 Twix Short Of A Yard

2 Twix Short Of A Yard

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#36

Softsoap Made Their Bottle Smaller. This Was Their Response

Softsoap Made Their Bottle Smaller. This Was Their Response

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Chich
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Hey Bob, Think this is enough corp-speak to make them go away?" "Yeah, that should do."

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#37

Shrinkflation Has Been Hitting Everything

Shrinkflation Has Been Hitting Everything

MGNConflict Report

#38

Even LEGO Can't Escape!

Even LEGO Can't Escape!

djalkidan Report

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RedBadgerCan'tSwim
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, the 2010 model was an ultimate collector's set that retailed for $260 and the 2021 set retails for about $70. So not really shrinkflation.

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#39

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

In Response To The Post About Folger's Coffee, I Call Them Out On Twitter. This Was Their Response. But Wait, There's More!

BuzzOnBuzzOff Report

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cugel
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I've been folding my money with new technology... I won't be paying you as much, but it still has the same value"

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#40

This Is Getting Serious

This Is Getting Serious

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Snorkeldorf
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yup. BW3 changed that a long time ago. You used to get a dozen wings for a certain price. Now you only get 10 wings, unless you pay quite a bit more, and then you get 15. You cannot buy a dozen wings anymore. So, I no longer patronize BW3. Those with a local business have much better deals and I prefer to see them succeed. Not my job to fund the stock payers of large corporate-owned businesses.

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#41

Seen This While Stocking Cookies

Seen This While Stocking Cookies

LouTenant6767 Report

#42

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

I Fill Canisters With Our Dry Goods, The Past Year Things Have Gone From Filled To Nearly Spilling, To This

SSTralala Report

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Katarzyna Gratka
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe it's time to make your own mashed potatoes? Normal potatoes, not cardboard.

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#43

Can Of Great Value “Pringles” Is A Third Empty When Opened

Can Of Great Value “Pringles” Is A Third Empty When Opened

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Vanja Vidovic
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Can anyone make a projection, in how many years will they be selling only one potato chip in a can?

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#44

Monster Coming In With Some Scary 25% Shrinkflation

Monster Coming In With Some Scary 25% Shrinkflation

fatkidslovecupcakes Report

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Dani M
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

ok but thats actually good... drinking that stuff is in fact a bad idea

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#45

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Tassenküchlein168
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It’s quite normal that there are sold different qualities. You have to compare (and pay more) to get the thick ones.

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