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A dab of mascara, a hint of blush, and you’re ready to roll with that homemade makeup look. Most often, it’s stunning as it is, but in the world of makeup, god is in the details. And one Russian make-up artist Julia Ismailova is showing what a day and night difference a little subtlety can make.

From adding a touch of bronzer on the cheeks for a sun-kissed look to simply smudging bold eyeliner to make eyes look bigger, Julia’s transformations are all about little details that go a long way. In a series of Instagram posts, she has put side-by-side pictures of makeup done by her and the girls themselves, and the result is truly surprising. Check out the looks down below and let us know which ones you like better!

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#1

Self-Make-Up-Professional-Help-Julia-Ismailova

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Ivana
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I was never really into the heavy cat eye look unless you have that hipster style with tattoos and short bangs.

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Bored Panda reached out to Julia Ismailova, Moscow-based professional makeup artist and the founder of the beauty studio Makeup Cultura.

She told us that the idea of recreating women’s makeup came naturally after she realized that most of her clients who came to Julia’s individualized makeup classes would wear heavy makeup. “It didn’t complement these girls at all,” she said.

Julia then took a picture of her client before the lesson while she was wearing her go-to homemade makeup and compared it with the "after" look that was done under Julia’s guidance. After posting the picture on Instagram, “I received outstanding feedback from my audience—they loved it!”

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Leo H
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This has to be a woman thing...but as a dude i see very lil difference...to me the left is just as attractive as the right

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The makeup artist said that usually, “Women see the tiniest flaws on their faces, but do not realize how beautiful and unique they truly are.”

That’s why so many of them use makeup to hide and cover up their flaws, but “this is so wrong,” Julia said. But makeup is an opportunity to "let yourself shine and show the world what’s unique about your appearance.”

Julia never does the transformations according to her personal tastes. “The result of all my clients’ transformations is our joint effort and creativity,” and she calls it “a co-creation.” As a result, she never tries to break habits, but rather “corrects them.”

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Chances are, there are a few more face creams and lipsticks right there in your bathroom cabinet than there used to be, like two years ago. But it’s not just you. In fact, the beauty industry has been among the fastest-growing in the past 5 years and it’s nowhere near ready to stop.

As of 2019, the global beauty industry was valued for $532 billion with the US being the world’s largest beauty market. Meanwhile, the cosmetic products market keeps growing in an upright direction. Zion Market Research has shown that it will reach a whopping $863 billion in 2024.

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Forbes reports that the beauty consumer, aka you and me, is also changing alongside the booming market. We now “define beauty” and demand an “inclusive and authentic image” to which we can relate. In the past, beauty adverts used to communicate aspirational ideas and unattainable standards, but these days, more than ever, brands celebrate real and natural beauty.

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Katrin P.
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And the eyebrows on the right are much better, not this blocked Instagram tutorial s**t.

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DEAN THORNE
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like the before pic better, the makeup pic makes her look like a real doll.

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Angelina St
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Look younger and fresh (just come back from holiday) in the right

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#13

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SirPatTheCat
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No way!!! She completely changed her vibe!! She was rocking the dark lipstick cat eye look and she made her face look so plain which completely throws off her look and takes away from it!! I live for punk style how dare you dampen it down like that!!

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Tabitha L
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Gorgeous. Love her hairstyle! Stunning eyes. She is very attractive in both pictures.

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Anne Smith
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Before is better. Don't obliterate her personality. Don't cover up her beautiful skin. Don't make her blush and lips TOO PINK !!

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#20

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Sori
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They soften her natural skin tone at her chin, it looks like she holds her face strangely to not draw attention? I like that she almost smiles on the right

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Nora
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Nicer skintone in the redo, but I think both have too much undereye makeup

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#22

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Anne Smith
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

BEFORE is better. Just take away the green eye-shadow and she's all set. AFTER PHOTO - you made her TOO PINK !!! You've got an obsession with PINK FACES !!

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Aria Whitaker
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When you get a professional make-up session, they normally drape a cloth over the front of your clothing, in case any rogue make-up bits try to make their way to your blouse, similar to the drape a salon would use. When they took it off, she more then likely adjusted her clothing. I dont think it was done intentionally.

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Synth Alabama
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm not a fan of the feathered eyebrow look But that's just me. Shes a beautiful girl though

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Katrin P.
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't like the under-eye thing. It looks a little crazy on her.

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Judy Rofe
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

At least they left her naturally shaggy eyebrows alone; The big black boxed eyebrows do not look appropriate over eyes. Subtle makeup and a softer hair style - perfect.

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Mimi777
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She’s looks a lot different to me for some reason I’m the after more so than the other woman still looks great though

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Anne Smith
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

AFTER PHOTO - too PINK !!! This makeup artist makes almost everyone look TOO PINK !! She needed a little concealer for the lines under her eyes and she needed a lighter lipstick. Otherwise she looks great in the BEFORE PHOTO.

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Reagan Besteman
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love it when she actually uses less makeup. I feel the natural look is a lot better than lots of makeup

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Aunt Messy
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Can we agree that everyone should throw out the black eyeliner? It does nothing but make you look old.

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Bumble
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I can't agree with you there Aunty! people like what they like! I personally love the cat eye look! Each to their own!

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Note: this post originally had 37 images. It’s been shortened to the top 29 images based on user votes.