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A dab of mascara, a hint of blush, and you’re ready to roll with that homemade makeup look. Most often, it’s stunning as it is, but in the world of makeup, god is in the details. And one Russian make-up artist Julia Ismailova is showing what a day and night difference a little subtlety can make.

From adding a touch of bronzer on the cheeks for a sun-kissed look to simply smudging bold eyeliner to make eyes look bigger, Julia’s transformations are all about little details that go a long way. In a series of Instagram posts, she has put side-by-side pictures of makeup done by her and the girls themselves, and the result is truly surprising. Check out the looks down below and let us know which ones you like better!

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#1

Self-Make-Up-Professional-Help-Julia-Ismailova

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Ivana
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I was never really into the heavy cat eye look unless you have that hipster style with tattoos and short bangs.

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Bored Panda reached out to Julia Ismailova, Moscow-based professional makeup artist and the founder of the beauty studio Makeup Cultura.

She told us that the idea of recreating women’s makeup came naturally after she realized that most of her clients who came to Julia’s individualized makeup classes would wear heavy makeup. “It didn’t complement these girls at all,” she said.

Julia then took a picture of her client before the lesson while she was wearing her go-to homemade makeup and compared it with the "after" look that was done under Julia’s guidance. After posting the picture on Instagram, “I received outstanding feedback from my audience—they loved it!”

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Leo H
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This has to be a woman thing...but as a dude i see very lil difference...to me the left is just as attractive as the right

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Anne Smith
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She needs a little makeup in the 'before photo" but she looks 'far too ORANGE' in the after photo. Her lip color is better in the 'before'

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Miss Cris
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Here I prefer the left one, but it might be because of the light (as the background also changes colour).

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John Louis
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The left looks natural the right looks like photoshop or plastic.

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Nia Loves Art
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

People think that it’s a compliment to say that a woman looks better without makeup, but it’s really not. She looks beautiful in both, fresh and natural in the first one and polished and chic in the second.

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ruthenium the ruther
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The one on the left is so much more natural. She looks a lot more happy.

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A
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2 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She doesn’t look like she wore any makeup in the before shot.

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Michele T
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A beautiful person doesn't need makeup. Both pictures work for her.

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sharron lynn parsons
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A nice change however, I say a little less shine, new hair part perfect !!!

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CincyReds
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Doesn't loo like she has any make-up on the first, nothing wring with that, but there is nothing to compare it too.

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Judy Rofe
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Left or right, there's something intriguing about her. The eyes are expressive with or without.

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ToGo
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly, if I were her I'd just very lightly fill in brows, add mascara and some lip balm. She's naturally beautiful. This "After" photo would be good for a night out.

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Bobby-Jo Tuita
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She has no makeup in the first. I thought this was supposed to be comparing two different makeup styles not makeup versus no makeup

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Amanda Martin
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This one isn't even in line with the whole post. She's not wearing makeup in the first photo.

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Sterling Malory Archer
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3 years ago

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Vicky Zar
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like her better on the lest. More approachable. More likeable

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pragya kumari
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3 years ago

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😂 is her makeup toolkit also having a tool who can make nose and neck slim? Makeup and app are two different thing

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Dilly Millandry
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

As Katrin says - the photo is from a different distance but the colour is also different. You can see that by looking at the brown section on her top. There is more yellow in the whole photo and it makes her look more tanned. Harder to evaluate the relative success of a make over or not when that happens.

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The makeup artist said that usually, “Women see the tiniest flaws on their faces, but do not realize how beautiful and unique they truly are.”

That’s why so many of them use makeup to hide and cover up their flaws, but “this is so wrong,” Julia said. But makeup is an opportunity to "let yourself shine and show the world what’s unique about your appearance.”

Julia never does the transformations according to her personal tastes. “The result of all my clients’ transformations is our joint effort and creativity,” and she calls it “a co-creation.” As a result, she never tries to break habits, but rather “corrects them.”

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Chances are, there are a few more face creams and lipsticks right there in your bathroom cabinet than there used to be, like two years ago. But it’s not just you. In fact, the beauty industry has been among the fastest-growing in the past 5 years and it’s nowhere near ready to stop.

As of 2019, the global beauty industry was valued for $532 billion with the US being the world’s largest beauty market. Meanwhile, the cosmetic products market keeps growing in an upright direction. Zion Market Research has shown that it will reach a whopping $863 billion in 2024.

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Forbes reports that the beauty consumer, aka you and me, is also changing alongside the booming market. We now “define beauty” and demand an “inclusive and authentic image” to which we can relate. In the past, beauty adverts used to communicate aspirational ideas and unattainable standards, but these days, more than ever, brands celebrate real and natural beauty.

#10

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Katrin P.
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And the eyebrows on the right are much better, not this blocked Instagram tutorial s**t.

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DEAN THORNE
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like the before pic better, the makeup pic makes her look like a real doll.

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Angelina St
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Look younger and fresh (just come back from holiday) in the right

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#13

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SirPatTheCat
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No way!!! She completely changed her vibe!! She was rocking the dark lipstick cat eye look and she made her face look so plain which completely throws off her look and takes away from it!! I live for punk style how dare you dampen it down like that!!

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Tabitha L
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Gorgeous. Love her hairstyle! Stunning eyes. She is very attractive in both pictures.

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#16

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Anne Smith
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Before is better. Don't obliterate her personality. Don't cover up her beautiful skin. Don't make her blush and lips TOO PINK !!

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#20

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Sori
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They soften her natural skin tone at her chin, it looks like she holds her face strangely to not draw attention? I like that she almost smiles on the right

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Nora
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Nicer skintone in the redo, but I think both have too much undereye makeup

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#22

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Anne Smith
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

BEFORE is better. Just take away the green eye-shadow and she's all set. AFTER PHOTO - you made her TOO PINK !!! You've got an obsession with PINK FACES !!

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Note: this post originally had 37 images. It’s been shortened to the top 29 images based on user votes.