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The Other 98% is almost all of us. This is the idea behind the activist organization that uses their internet presence to fight for things like increasing minimum wage and opposing favorable tax treatment for large corporations. Originally founded by left-of-center activists John Sellers and Andrew Boyd in 2010, it was a direct response to the conservative Tea Party movement.

Today, the organization targets complex and intertwined issues like economic justice, reproductive justice, climate justice, big pharma, democracy, and racial justice. So no wonder they've gained a cult following. Serving as a massive online storytelling machine, The Other 98% has a whopping 6.7M followers on their Facebook page.

According to The Other 98%, they are now “winning the meme warfare with some of the internet’s most viral original political content.” And this is one hell of a war to win, having in mind the countless amount of content that gets regurgitated online not just every single day, but per millisecond. “Keeping the Class War classy!” shouts their slogan, and those memes, they are priceless.

More info: Facebook | Other98.com | Instagram | Twitter

The Other 98% uses meme warfare and savvy boots-on-the-ground actions to challenge the corporations and billionaires that have hijacked our democracy, claims the description on their website. “We fight like hell for an America that works for the other 98% of us.”

According to The Other 98%, whoever wins the battle of the story wins the war. So the organization specializes in fighting this battle of the story through meme warfare with some of the internet’s most viral original political content. “Our massive online storytelling machine aims to disentangle complex policy, connect dots between issues like climate justice and reparations, and provide a home for like-minded — and not so like-minded — people to take ownership of these memes, and fight for them accordingly,” they claim.

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TheOther98 Report

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Freya the Wanderer
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Those @s$holes asked for it! If they had been real men they would have assisted the ladies.

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Their content reaches 7-15 million people every day, making them the most important voice of social, economic, reproductive, racial and other forms of justice out there in the US. “We know that storytelling can change the world, because we've seen it happen again and again,” they claim positively.

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TheOther98 Report

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krisdargan avatar
Who Panda 420
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Amen, yet dollar store just raised their prices. Their argument is that they haven't increased their prices in 40 years even with inflation. My point is that they haven't increased the value of their products in 40 years either.

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Stephanie
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wish I could see this as a good thing. The reality is, while the profits don't come from the consumer, they have to come from somewhere. The business takes a loss of profit on these. Normally that's fine for big corporations, they can absorb that, but for a small business it's a noticable difference. The case cost has gone up 30% in the last 5 years. Shop local y'all, support your small businesses.

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Memere
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe the co-founder took a pay cut, and they don't pay exorbitant salaries to their executives. And I agree with supporting small, local businesses, I support local businesses as much as I can, always - it's also better for the environment!

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tangy chip
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i actually bought a can of arizona for 1.50 the other day. california is hell.

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Memere
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I bet that additional 51 cents was all state/county/city taxes! In Kansas, where I live, we're paying 6.5% to the state, 1.475% to the county, and 9.475% to the city. The state government just recently voted to phase out sales tax on food over the next 2 years. The current governor wanted to eliminate it all at once, effective immediately, but the state congress blocked it. At least we'll see some relief soon!

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Lazy Panda
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Imagine how much profit his company must have been making 30 years ago, if he can still make a (smaller) profit now!

moncici19 avatar
Question everything
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, but he's kind enough to stop hoarding money. I suppose he realised once you have enough you don't have to have more just because you can.

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Salty Wild Hair
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I can make a gallon of tea and know exactly what is in it for about 40 cents.

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Dolly_of TheCowboy
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wish Arizona tea cost something less than the usual range of $4-8 AUD round where I live. Can't seem to find it outside of petrol stations and 7-11s and definitely never seen it for less than $2

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Micah
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Years ago I was in a pizzeria with my friend during our lunch break. A woman came in, grabbed a can of Arizona from the refrigerated display, put a dollar down on the counter, lifted up the can to show the worker then went to leave. The worker stopped her to inform the customer the Arizona cost more than that. The customer put the drink back, retrieved her dollar, and said "I'll go next door where they charge the correct price." I think of her often.

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Mező Ádám
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A 2022 april article even says it can keep it's cost down becuase skipping ads, so i guess it's still true :O

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Amanda
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The owner has also stated that if any place charges more, feel free to report them to Arizona tea co.

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Angela Philp
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

haha I live in New Zealand and those ice teas are so expensive here. I don't think that's his fault though

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LynzCatastrophe
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Eventually the reins will be handed over to someone else. Hopefully they don't change things.

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Vasana Phong
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

He’s not a greedy SOB, a lot of these CEO’s can do the same, but is on the band wagon just because they can

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Drea Benoit
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Capitalism doesn’t have to be synonymous with greed, and companies like this are proof. The other corps would have us believe the world will crumble around us if they don’t gouge every penny.

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Audra Sisler
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That is incredibly kind!! Why cant more people be kind like this distinguished gentleman??? WHY?!?!

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v
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wonder how much of the internet has dug into his business practices all through time to see how he treats his employees and how the people that provide his tea are treated? I'd be willing to bet that it's not ever happened because he's not one of the cool bandwagons to jump on at the moment.

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Memere
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

True - there is added tax in the U.S., and I imagine there are also taxes added on in other countries. The owners could possibly influence that, but I doubt they have any control over how much tax the different governments add on & force consumers to pay.

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Andie Day
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1 year ago

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Big whoop! He's selling colored water and sugar. The can cost more. He's making a profit of 92 cents per can.

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witchling
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe. But he coulda been an a*s and made a profit of $1.92 a can and most people wouldn't even blink. In fact all his expenses have gone up I'm sure (gas for transport etc) so I'd bet his profits have been cut. It's the respect for his customer that's impressive.

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TheOther98 Report

Andrew Boyd is the author, activist and in his words “prankster of social change” also known as the co-founder of The other 98% and the man behind the “Billionaires For Bush” campaign. Together with Dave Oswald Mitchell, he edited “Beautiful Trouble. A Toolbox For Revolution,” which serves as a kind of instruction manual for creative activism.

In this interview, Boyd shared his thoughts on his vision of creativity meeting activism: “I am speaking of these sort of moments, whether it is a TAZ or an extraordinary epiphany moment, a carnival moment; whether it is in the streets of Seattle or in Occupy Wall Street, with its utopian longings. Or maybe it can be some of these lovely Critical Mass transitory moments. Bringing utopia into history, to make that happen – even if it´s just for a moment and on a localized place and experiencing it – affects you on a very visceral level.”

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Pansexual Pancake (She/they)
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

*GASP* Someone with an insane and unimaginable amount of money, forced to give a incrementally small percent of their vast fortune away just like people in poverty, with barley enough to eat?! The HORROR! /s

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Moreover, Boyd argues that it affects us at the level of our nervous systems, of our whole beings and bodies and souls, “as opposed to just an intellectual argument.” He explained that “if you experience direct democracy, or an intimate community, or just an otherwise impoverished urban space suddenly made beautiful, it alters everything.”

The Other 98% follows this concept of taking a comical approach towards complex subjects, using the voice of the internet, and memes in particular, to spread the message.

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Anna Lessens
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Progress is making the race easier for others to help them catch up......not adding more hurdles and expect them to crawl through barb wires like you were FORCED to.

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APL
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's rude to ask someone what they earn in a social situation. That's not the same as a conversation between colleagues.

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Pansexual Pancake (She/they)
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Boss: "Hey, I need you to come in today... there are some important meetings that are gonna be hosted." Me: "Going outside will literally boil your innards and melt your skin, I don't think a meeting is worth that." Boss: "DO YOU WANT THAT HOLIDAY BONUS?! DO YOU KNOW HOW REPLACABLE YOU ARE?!" Me: " *Sigh* alright."

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#22

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Sasha Kuleshov
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is a stimulus because they somehow spend that money on a offshore bank account that makes money for them and no one else? (:

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#24

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Tatiana Kouzmanoff
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have existed under different economic systems. It's not capitalism or communism or socialism that is problem. It's greed. Every system will fail under this obscene greed displayed by our leaders ( both political and corporate). They hold up capitalism as bait to distract you from the real problem. That they are getting rich off our hard work. Stop fighting each other and start holding our leaders accountable for failing us.

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#25

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Mayank Gupta
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I live in India. I work for an American giant. My earning puts me in top 5% of my country. And I still can't afford a 2BHK in my city. Part of the blame also needs to be put on real estate market and factors driving it up.

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#28

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josh plum
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Legislation needs to be made that helps people out. Not enough is being done. Everyone is out to make the most money possible. Every new apartment I see going up is for rich people. Nothing for low income.

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josh plum
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I just got insurance at my job, but come to find out, it's still going to cost me $400 to get glasses. They only cover getting my eyes checked. Not the remedy. What's the point??

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#33

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Freya the Wanderer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is f###ing CRIMINAL!!! If he's paid back $175,000, that's more than TWICE the original loan - and he still owes even more. This is usury, plain and simple. The greedy scum that make loans like this need to be rounded up, stripped of all their ill-gotten wealth, publicly humiliated, and locked up the rest of their worthless lives in a privately-owned prison with rotten food and underpaid guards who have attitudes.

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josh plum
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's cheaper to throw a few million at the politicians than to come out of your pockets for billions in taxes.

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#37

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Freya the Wanderer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The fact that the minimum wage has not increased in 12 years is damnable. But try to raise it, and a chorus of right-wing knot-heads holler garbage about destroying jobs, $25 hamburgers, and robotized fast-food restaurants.

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#39

Rich-vs.-Poor-Class-Wars-The-Other-98-Percent

TheOther98 Report

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Jen T
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1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I’ll never understand this—how some of the people who work the hardest for the smallest pay can support capitalist ideals.

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#45

Rich-vs.-Poor-Class-Wars-The-Other-98-Percent

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Judi Michelle
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I quit my government job to take a job as a public school teacher. I'm a good budgeter and to pay for my apartment solo means that my savings is not so slowly deprecating as my salary (to teach children) doesn't cover my expenses to live without roommates

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