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Would you be able to recognize the logo of the paper company in Scranton used in the TV show The Office? Or the symbols of The Hogwarts Houses? If you said yes, you might be surprised to find yourself in a minority as the survey conducted by signs.com shows that these are some of the least recognized logos in today's pop culture. But what are the most famous logos?

The custom signage company has already impressed us a month ago (see the post here) when they announced the results of a social experiment on the recognizability of popular logos. This time they turned to the media, logos of films, TV, and video games and asked over 1000 participants of different age groups to find out which popular culture imagery is the most memorable.

"We're visual creatures," states the company and reminds us that we remember 80 percent of what we see, 20 percent of what we read, and only 10 percent of what we hear. That is why it is important to create cool logos and memorable images in order to make a recognizable story.

We are positive that you will be able to recognize the most popular company logos and signs, but be sure to take time and test out your knowledge when it comes to the lesser-known logos too, maybe you'll do better than the majority. Let us know how well did you do in the comments.

More info: signs.com (h/t designtaxi)

#1

Recognize Pop Culture Symbols

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Brandon Collinsworth
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ok I want to know who 24% of the people thought and spider and WW symbol were for, I mean even if you aren't a superhero fan you know who Spiderman and Wonder Woman are.

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#2

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Kitt'n Meridoc
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually it makes complete sense. These weren't just handed out to die hard fans of the series. A badger in a badge would be more recognisable because there aren't many coats of arms with badgers on them. Whereas the lion is used in real life coats arms and many many fictional stories. Think about it.. Game of Thrones, The Lion the witch and the wardrobe.. royal families from fictional stories.. it's a common symbol.

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Taryn Wallace
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Only 12% recognition for MoM symbol....clearly they are surveying Muggles.

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Parmeisan
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How do people recognize the Deathly Hallows and not any of the house symbols? This is a symbol from the last book / last 2 movies only. How are there twice as many people who recognize it than who recognize the Gryffindor symbol??

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Josh Ritter
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In the context of Harry Potter, the house symbols are unmistakable. But if you are given a bunch of symbols from TV shows, movies, and video games, it would be harder to distinguish some animals inside a shield. The Deathly Hallows is a very popular symbol in modern culture, and it is much more unique and identifiable.

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Sophia Cai
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5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ironically Ravenclaw is the lowest out of all the houses... And Hufflepuff is highest!

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Emlyn Vo
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5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Makes me sad. Plus, I'm a Ravenclaw, and nobody recognized me ;c

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Kevin Crane
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm calling shenaigans on the house crests there is no way that the top 2 are not Gryffindor and Slytherin!!!

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Vexor Shadewing
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Only 12% on Ministry of Magic!? The name's right there in the logo!

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AJ Wilcox
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well that's obviously poor data as there is no way that more people recognized Hufflepuff than Gryffindor.

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Victoria Pietsch
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I told my friend Ravenclae’s were underappreciated when we held a movie marathon. They didn’t believe me until I pointed out the first time a raven claw was shown at all. In the second movie, sitting on a bench, talking to a griffindor, completely ignored by the plot. My poor, poor Ravenclaws. We are ignored!!!

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Josh Ritter
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How is it that only 12% recognize the Ministry of Magic logo when the name is literally included in the graphic?

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Hans
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Sad" is when you ask people on the street to locate a country of your choice on a map and most struggle to find it.

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#5

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PyroarRanger
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How can people NOT recognize the triforce? If you mention "The Legend of Zelda" (or anything like that) to me, the first thing I think of is the triforce. It's so iconic!

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#6

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DaisyAppreciation
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's interesting how people born in the different decades recognize such different things from the others. Their pop culture intake has been lessened or expanded depending on when they were born.

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#8

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Weeping Willowz (WeepingWillowz)
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Seriously? The star fleet sign is LOW?? Actually, nevermind. I just remembered that 3 days a go girls in my class were adamant that Star Trek copied the Vulcan emoji symbol. (🖖) I had to explain that Star Trek is 50 years old.

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#9

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Ayra
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think this is not so surprising if you look at the age of when video games evolved and who propably played them in their teens/tweens

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