The Broke Agent is a media brand that creates entertainment for real estate professionals. But the beauty of it is that you don't have to be in the industry to enjoy its content. Sure, that would unlock a deeper level of understanding and appreciation but it's not necessary.
Just look at its project Real Estate Fails, for example. Full of ridiculous architectural and interior design hiccups, it shares pictures from the ridiculous side of the housing market, proving that some agents don't have everything under control. Whether it's due to their own fault, the owners, or unfortunate circumstances, there are plenty of things that might deter potential buyers.
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Notice
We managed to get in touch with Eric Simon, founder of The Broke Agent, and he was kind enough to have a little chat with us.
"Just over six years ago, I started posting as The Broke Agent on Instagram, producing content that focused on the 'inner monologue' of a struggling realtor in Los Angeles. As a licensed realtor, I basically started making fun of everything that was happening to me and put it online in blog form, YouTube Videos, and short-form content like memes, tweets, and Facebook posts. It blew up really quickly and now has well over half a million followers across all platforms."
Even if we were to talk solely about its target audience, there's still room for The Broke Agent to grow as there are over 2 million active real estate agents in the U.S.
Who Needs Inspections?
We had a good example here at work. Dude owned a camping site with houses. The firefighters did a surprise inspection. Dude got fined for not having any fire alarms or smoke detectors. He then proceeds to glue smoke detectors to ceilings without connecting them to anything. The firefighters came back, opened the detectors and found his little scam. Dude got fined AGAIN and then called us to install things properly. 😂
Apparently The Description Read “Stainless Steel Appliances”
Simon started Real Estate Fails to grow The Broke Agent brand and to reach people who aren't necessarily just real estate agents but he quickly realized that it's just a really fun account to manage.
"Everyone likes looking at housing pics, especially luxury or real estate 'fails,' so it resonated with an audience outside of the real estate industry as well as real estate agents."
"Real estate agents love the account because it exposes marketing blunders, property description errors, and other mistakes agents make when uploading their marketing online. It also gives them a platform to submit all the crazy stuff they see in the field and out on showings. The account also casts a wider net on the industry, attracting contractors, appraisers, inspectors, handymen, etc."
This Might Be The Worst One Yet
Sick Flat Screen
Seen In Nebraska
According to Simon, curating the account is pretty straightforward because by now the community around it has gotten big enough for him to receive a steady stream of content.
"Most of my posts come from other realtors in my DMs, but I also get submissions in my Discord, through The Broke Agent and in our real estate Facebook pages and groups," he explained. "Like I said above, most of the photos come from agents actually spotting these crazy fails in the field on showings, inspections, or open houses. We also have a series called #ThingsWeSeeAtShowings on The Broke Agent stories."
Nah Nobody Will Notice
My Worst Nightmare
Get a doormat. If that is an important vent, get one with holes.
When Your Stager Goes A Little Nuts With House Plants
You couldn't find another person more suited to run the project. "Because I am a licensed realtor, I have developed a good eye for what is 'out of the ordinary' and what will perform well as a post," Simon said. "Also, I've been looking at and posting real estate content every day for 6 plus years so that helps with my judgment for what to post."
"The best performing content on Real Estate Fails is toilet content and anything that's sexual. If it looks like a penis or is provocative in any way, the audience goes crazy for it."
Another successful ongoing theme is staging fails where people try to cover up eye sores or contracting issues. The keyword here is 'try'.
No
The F**k Is This?
The Most Insane Apartment Complex Of All Time?
Simon constantly searches for ways to engage his followers. "The best way to [do it] on these posts is to say something in the caption like 'describe this like it's in a property description.' That way, agents can put their humorous twist on a housing feature and highlight it in a positive light like a realtor would do in their marketing."
The man behind the show also highlighted that The Broke Agent has much more to offer; it's a full-on real estate media company with Podcasts (The Over Ask Podcast), blogs, YouTube videos, contributors, and more. "Our goal is to make real estate professionals laugh through the daily stress of the industry and also help improve their business with our marketing, consulting, and content platform."
Light Mold
congratulations! you just got yourself a free houseplant! or dinner, if you’re feeling lucky
The Things We See At Showings…
bad idea, good execution. at least whoever thought of this was pretty good at drawing
You Keeping This Or Updating?
Thoughts On Photoshopping A Ferrari Into Your Listing Pics?
Pretty sure that opinion is only unpopular with the tiny portion of the population that either owns or wants one. So-called "supercars" all look more like cartoon drawings of cars than real vehicles.
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After paying for the Ferrari they'll have just enough $$ for a place this size....
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If you look closely you can see Elon Musk peering out of the window
looks like a demon car, it has a shadow where there should be none. i would stay away not because of a demon car but I know I can't afford to live in a neighborhood where anyone owns a Ferrari.
Terrible idea, especially when you Photoshop the car to big so now the garage is way smaller than the car. That car is definitely not fitting into that garage lol.
Makes me think you should lower the asking price because obviously you can afford it.
Sportscars make your ... something else look bigger (or smaller??) 🤭
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How to make a raggedy house look appealing on zillow? Oh I know, photoshop an ugly car in the driveway!
I guess it makes the house seem more affordable... Unless it's in California....
Not gonna lie they are ugly,they make to much noise,And gas prices have gone up(and from what ive heard this thing uses a LOT)
If you can afford the Ferrari is this really the house you’re looking for ?
They couldn't at least make it look a LITTLE natural? It looks like a cartoon Ferrari LMAO
Marketing faux pas. If you can afford this car, you wouldn't be buying this house.
I've seen one of these up close...a very old man got out of it. Take that information for what it is...
Anyone else see that sidewalk? I’m betting there are hordes of ants there, just itching to infest the place! 😖
I just don’t think a red Ferrari goes with a ranch style house. Maybe a blue one? 🤣🤣🤣
I prefer vans. The bigger the better. My dream vehicle is a 15 passenger or a small bus. I also have 4 young kids and we go on a lot of long trips.
Ferraris DEFINITELY belong in front of every middle-aged, suburban couples' home. 😁
Especially considering that the car probably cost close to, or as much as that house.
If I'm photoshopping a car in my drive, it's going to either be a cherry Aston Martin DB5 or an old rusted up hearse. I want to know that people who show up to look at my place are adventurous.
As if anyone contemplating buying this tiny, brick box posing as a house would believe the Ferrari fits in. A Ford Pinto is believable.
No. If anything, it implies that you put more money into your car than into your house.
If you're going to photo shop a Ferrari you should photoshop a mansion to go withit
The car's owner is either just visiting or is living beyond their means. The house is cool, though the car is a distraction.
Owner blew it on the car, can't make the mortgage any more... can you live out of a Ferrari?
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In all fairness, nobody would expect the car with the house. It's just curb appeal. Lol
It should touch the driveway shouldn't it? It does. not enhance the house at all..
There's a guy on social media that's really great at this, and if you word it right; kinda like a wish. You'll get great results; instead of crap like this. Also Ferrari's really? Do you want to be Magnum P.I. when you grow up?
I have a hard enough task getting vendors to move their cars off the path for photographs, without having to add invented versions!
That house is wayyyy too low value to have a ferrari in the driveway. Maybe a Yugo would be better?
Wtf Is This
What The Hell Is This A Pyramid?
"Beautiful Balcony Looking Over The Palatial Entertaining Area"
Look Away
Genius Listing Photo Marketing
Innovative
Y
Is It?
Whoops
Maybe this is the bathroom from the story a few days ago about the anti-masturbation family.
What In The Fresh Hell Is This?
Ah yes, the sideways toilet. Sometimes you make it in the bowl, sometimes you hit the TP.
“4th Bedroom”
It's a room. There's a bed in it. The car's been repossessed anyway, so what the heck
Staging In Tampa...
I faked a bed in an empty bedroom with cardboard boxes and a couple of blankets. It's pretty common when occupants have already moved.
More Of This
at least they’re being honest…? unless it does suck of course
Nothing To See Here
This is a stupid inclusion. It wasn't a real estate listing; it was the Texas freeze in February 2021, which caused catastrophic damage due to two main reasons: 1. TX houses are not built for such weather (including water pipe insulation) and 2. MOST OF THE STATE WAS DUMPED OFF THE POWER GRID SO THAT IT WOULDN'T FAIL WHICH WAS COMPLETELY AVOIDABLE IF THE TX LEADERSHIP HAD WINTERIZED THE GRID AS THEY WERE TOLD TO DO A FULL TEN YEARS BEFORE BECAUSE EXPERTS KNEW SOMETHING LIKE THIS WOULD HAPPEN EVENTUALLY.
Note: this post originally had 110 images. It’s been shortened to the top 30 images based on user votes.
"Most Hectic Homes"? ..." I do not think that word means what you think it means." — Inigo Montoya
Well, the Bored Panda staff is Lithuanian, so...
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I want to briefly visit the minds who made some of these disasters, just to have some chance of understand what they were thinking, if anything.
Jo, can I listen in, on your conversation, it's bound to be interesting !!!
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I've seen every single one of these photos in multiple BP lists before. BP editors, get a grip. I certainly hope no one gets paid for this sh!t.
We just sold it so I can't take pics of it...wish I had...but our last house had some...interesting design choices. They left all of the paintings in the house when we moved in, and said paintings covered up some things like a misplaced vent, a corkboard, etc. There was a fully finished basement but the previous owners obviously failed at something because the shower was in the laundry room while the toilet and sink were in the other end of the basement. Oops. To make room in one of the basement rooms to call it a bedroom they put an indent into the furnace room to create the closet. We never used the room for anything but storage but I couldn't imagine being stuck between the furnace room and the stairs. Other than that it was a gorgeous house and we seriously sold it for twice what we paid for it because of location and the design of the house. But yes, we removed the paintings, we didn't want them to have the surprises we had.
I have not laughed so much in a long time! I feel sorry for the poor agents who had to try and sell those places!
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This post, was one of the strangest, without a doubt, somewhat interesting, there must be a great number, of weird carpenters, or should I say, wanna be carpenters !!!
If I could pick some bits at the cost of a random bit being included, I would love to buy a house made of these.
You can hire Henryclarkethicalhacker for all your hacking needs which include clearing of criminal and driving records, credit hack fix, college grade changes, cloning phones, spying on anyone, hacking all social media accounts, etc,. Reach him via Henryclarkethicalhacker @ gmail. com Text him,, Whatsapp,,+18134211326.
"Most Hectic Homes"? ..." I do not think that word means what you think it means." — Inigo Montoya
Well, the Bored Panda staff is Lithuanian, so...
Load More Replies... I want to briefly visit the minds who made some of these disasters, just to have some chance of understand what they were thinking, if anything.
Jo, can I listen in, on your conversation, it's bound to be interesting !!!
Load More Replies... I've seen every single one of these photos in multiple BP lists before. BP editors, get a grip. I certainly hope no one gets paid for this sh!t.
We just sold it so I can't take pics of it...wish I had...but our last house had some...interesting design choices. They left all of the paintings in the house when we moved in, and said paintings covered up some things like a misplaced vent, a corkboard, etc. There was a fully finished basement but the previous owners obviously failed at something because the shower was in the laundry room while the toilet and sink were in the other end of the basement. Oops. To make room in one of the basement rooms to call it a bedroom they put an indent into the furnace room to create the closet. We never used the room for anything but storage but I couldn't imagine being stuck between the furnace room and the stairs. Other than that it was a gorgeous house and we seriously sold it for twice what we paid for it because of location and the design of the house. But yes, we removed the paintings, we didn't want them to have the surprises we had.
I have not laughed so much in a long time! I feel sorry for the poor agents who had to try and sell those places!
How i become a lottery winner with the help of a spell caster calld Dr Ayoola, i meet this great man online when someone was talking about how this man help him to win lottery and immediately i contacted him and ask for help as well. and this great man promise to help me and assure me that i will win once he give me the lottery number, today i am here saying a big thank you to Dr yoola for helping me to win the sum of 50,000,000 dollars all thanks to you Dr Ayoola you can as well contact him today for help via drayoolasolutionhome@gmail.com or https://www.facebook.com/Dr-Ayoola-105640401516053/ text or call +14809032128
This post, was one of the strangest, without a doubt, somewhat interesting, there must be a great number, of weird carpenters, or should I say, wanna be carpenters !!!
If I could pick some bits at the cost of a random bit being included, I would love to buy a house made of these.
You can hire Henryclarkethicalhacker for all your hacking needs which include clearing of criminal and driving records, credit hack fix, college grade changes, cloning phones, spying on anyone, hacking all social media accounts, etc,. Reach him via Henryclarkethicalhacker @ gmail. com Text him,, Whatsapp,,+18134211326.
