The Broke Agent is a media brand that creates entertainment for real estate professionals. But the beauty of it is that you don't have to be in the industry to enjoy its content. Sure, that would unlock a deeper level of understanding and appreciation but it's not necessary.
Just look at its project Real Estate Fails, for example. Full of ridiculous architectural and interior design hiccups, it shares pictures from the ridiculous side of the housing market, proving that some agents don't have everything under control. Whether it's due to their own fault, the owners, or unfortunate circumstances, there are plenty of things that might deter potential buyers.
More info: thebrokeagent.com | Facebook | Instagram
This post may include affiliate links.
Notice
We managed to get in touch with Eric Simon, founder of The Broke Agent, and he was kind enough to have a little chat with us.
"Just over six years ago, I started posting as The Broke Agent on Instagram, producing content that focused on the 'inner monologue' of a struggling realtor in Los Angeles. As a licensed realtor, I basically started making fun of everything that was happening to me and put it online in blog form, YouTube Videos, and short-form content like memes, tweets, and Facebook posts. It blew up really quickly and now has well over half a million followers across all platforms."
Even if we were to talk solely about its target audience, there's still room for The Broke Agent to grow as there are over 2 million active real estate agents in the U.S.
Who Needs Inspections?
We had a good example here at work. Dude owned a camping site with houses. The firefighters did a surprise inspection. Dude got fined for not having any fire alarms or smoke detectors. He then proceeds to glue smoke detectors to ceilings without connecting them to anything. The firefighters came back, opened the detectors and found his little scam. Dude got fined AGAIN and then called us to install things properly. 😂
Apparently The Description Read “Stainless Steel Appliances”
Simon started Real Estate Fails to grow The Broke Agent brand and to reach people who aren't necessarily just real estate agents but he quickly realized that it's just a really fun account to manage.
"Everyone likes looking at housing pics, especially luxury or real estate 'fails,' so it resonated with an audience outside of the real estate industry as well as real estate agents."
"Real estate agents love the account because it exposes marketing blunders, property description errors, and other mistakes agents make when uploading their marketing online. It also gives them a platform to submit all the crazy stuff they see in the field and out on showings. The account also casts a wider net on the industry, attracting contractors, appraisers, inspectors, handymen, etc."
This Might Be The Worst One Yet
Sick Flat Screen
Seen In Nebraska
According to Simon, curating the account is pretty straightforward because by now the community around it has gotten big enough for him to receive a steady stream of content.
"Most of my posts come from other realtors in my DMs, but I also get submissions in my Discord, through The Broke Agent and in our real estate Facebook pages and groups," he explained. "Like I said above, most of the photos come from agents actually spotting these crazy fails in the field on showings, inspections, or open houses. We also have a series called #ThingsWeSeeAtShowings on The Broke Agent stories."
Nah Nobody Will Notice
My Worst Nightmare
Get a doormat. If that is an important vent, get one with holes.
When Your Stager Goes A Little Nuts With House Plants
You couldn't find another person more suited to run the project. "Because I am a licensed realtor, I have developed a good eye for what is 'out of the ordinary' and what will perform well as a post," Simon said. "Also, I've been looking at and posting real estate content every day for 6 plus years so that helps with my judgment for what to post."
"The best performing content on Real Estate Fails is toilet content and anything that's sexual. If it looks like a penis or is provocative in any way, the audience goes crazy for it."
Another successful ongoing theme is staging fails where people try to cover up eye sores or contracting issues. The keyword here is 'try'.
No
The F**k Is This?
The Most Insane Apartment Complex Of All Time?
Simon constantly searches for ways to engage his followers. "The best way to [do it] on these posts is to say something in the caption like 'describe this like it's in a property description.' That way, agents can put their humorous twist on a housing feature and highlight it in a positive light like a realtor would do in their marketing."
The man behind the show also highlighted that The Broke Agent has much more to offer; it's a full-on real estate media company with Podcasts (The Over Ask Podcast), blogs, YouTube videos, contributors, and more. "Our goal is to make real estate professionals laugh through the daily stress of the industry and also help improve their business with our marketing, consulting, and content platform."
Light Mold
congratulations! you just got yourself a free houseplant! or dinner, if you’re feeling lucky
The Things We See At Showings…
bad idea, good execution. at least whoever thought of this was pretty good at drawing
You Keeping This Or Updating?
Thoughts On Photoshopping A Ferrari Into Your Listing Pics?
Wtf Is This
What The Hell Is This A Pyramid?
"Beautiful Balcony Looking Over The Palatial Entertaining Area"
Look Away
Genius Listing Photo Marketing
Innovative
Y
Is It?
Whoops
Maybe this is the bathroom from the story a few days ago about the anti-masturbation family.
What In The Fresh Hell Is This?
Ah yes, the sideways toilet. Sometimes you make it in the bowl, sometimes you hit the TP.
“4th Bedroom”
It's a room. There's a bed in it. The car's been repossessed anyway, so what the heck
Staging In Tampa...
I faked a bed in an empty bedroom with cardboard boxes and a couple of blankets. It's pretty common when occupants have already moved.
I wonder what possessed them to think stacking all these cans and what looks like assorted other crap would be easier than using the standard cardboard box or inflatable bed. It's not like boxes are hard to come by, and they fold flat for transport.
Load More Replies...
Well, yeah? Nobody expects stagers to bring in a real bed. As long as it looks like a bed, why not? It's lightweight and they are reusing stuff.
Hope all cans are washed out so there won't be a bunch of bugs everywhere in a couple days.
Nothing wrong with this so long as you're buying an unfurnished place.
When you're trying to sell an empty house real estate companies will send out a stager to make the house look occupied. Helps increase sales.
Load More Replies...
My folks were house hunting and almost every weekend we were driven around looking at houses. One day my boredom was broken by the sight of a large, round bed in a master bedroom. I flew at the damn thing and landed in the middle. It was made of wood. More than boredom broken.
Bro I collect the tabs from soda cans so for me this would literally just be an extra bonus along with the house
If you bump the corner, will all the cans go tumbling? Can you see the agent's face if you do?
What happens if somebody wants to sit on it? They'll have an a$$ full of aluminum
While visiting a model home when my siblings were younger, my brother thought it would be hilarious to run and jump on the bed they had in the master bedroom. Turned out the bed was a plywood box shaped like a mattress covered by a quilt. He hurt himself badly. We laugh about it now.
I just want to know what is holding the gold can in the air on bottom right of pic?
Just hoping potential buyers don't have kids that want to try jumping on the beds lol
Very common when staging a home! Usually I use cardboard boxes and place a sign in bed to NOT SIT OR LAY DOWN
If you replace those cans with all Miller Lite, you get Alabama.
The real waste in the photo: Who the hell even drinks La Croix?!
What's wrong with taking photos of the empty room? Half the ones in Aus are
More Of This
at least they’re being honest…? unless it does suck of course
Nothing To See Here
This is a stupid inclusion. It wasn't a real estate listing; it was the Texas freeze in February 2021, which caused catastrophic damage due to two main reasons: 1. TX houses are not built for such weather (including water pipe insulation) and 2. MOST OF THE STATE WAS DUMPED OFF THE POWER GRID SO THAT IT WOULDN'T FAIL WHICH WAS COMPLETELY AVOIDABLE IF THE TX LEADERSHIP HAD WINTERIZED THE GRID AS THEY WERE TOLD TO DO A FULL TEN YEARS BEFORE BECAUSE EXPERTS KNEW SOMETHING LIKE THIS WOULD HAPPEN EVENTUALLY.
Note: this post originally had 110 images. It’s been shortened to the top 30 images based on user votes.
"Most Hectic Homes"? ..." I do not think that word means what you think it means." — Inigo Montoya
Well, the Bored Panda staff is Lithuanian, so...
Load More Replies...
I want to briefly visit the minds who made some of these disasters, just to have some chance of understand what they were thinking, if anything.
Jo, can I listen in, on your conversation, it's bound to be interesting !!!
Load More Replies...
I've seen every single one of these photos in multiple BP lists before. BP editors, get a grip. I certainly hope no one gets paid for this sh!t.
We just sold it so I can't take pics of it...wish I had...but our last house had some...interesting design choices. They left all of the paintings in the house when we moved in, and said paintings covered up some things like a misplaced vent, a corkboard, etc. There was a fully finished basement but the previous owners obviously failed at something because the shower was in the laundry room while the toilet and sink were in the other end of the basement. Oops. To make room in one of the basement rooms to call it a bedroom they put an indent into the furnace room to create the closet. We never used the room for anything but storage but I couldn't imagine being stuck between the furnace room and the stairs. Other than that it was a gorgeous house and we seriously sold it for twice what we paid for it because of location and the design of the house. But yes, we removed the paintings, we didn't want them to have the surprises we had.
I have not laughed so much in a long time! I feel sorry for the poor agents who had to try and sell those places!
How i become a lottery winner with the help of a spell caster calld Dr Ayoola, i meet this great man online when someone was talking about how this man help him to win lottery and immediately i contacted him and ask for help as well. and this great man promise to help me and assure me that i will win once he give me the lottery number, today i am here saying a big thank you to Dr yoola for helping me to win the sum of 50,000,000 dollars all thanks to you Dr Ayoola you can as well contact him today for help via drayoolasolutionhome@gmail.com or https://www.facebook.com/Dr-Ayoola-105640401516053/ text or call +14809032128
This post, was one of the strangest, without a doubt, somewhat interesting, there must be a great number, of weird carpenters, or should I say, wanna be carpenters !!!
If I could pick some bits at the cost of a random bit being included, I would love to buy a house made of these.
You can hire Henryclarkethicalhacker for all your hacking needs which include clearing of criminal and driving records, credit hack fix, college grade changes, cloning phones, spying on anyone, hacking all social media accounts, etc,. Reach him via Henryclarkethicalhacker @ gmail. com Text him,, Whatsapp,,+18134211326.
"Most Hectic Homes"? ..." I do not think that word means what you think it means." — Inigo Montoya
Well, the Bored Panda staff is Lithuanian, so...
Load More Replies... I want to briefly visit the minds who made some of these disasters, just to have some chance of understand what they were thinking, if anything.
Jo, can I listen in, on your conversation, it's bound to be interesting !!!
Load More Replies... I've seen every single one of these photos in multiple BP lists before. BP editors, get a grip. I certainly hope no one gets paid for this sh!t.
We just sold it so I can't take pics of it...wish I had...but our last house had some...interesting design choices. They left all of the paintings in the house when we moved in, and said paintings covered up some things like a misplaced vent, a corkboard, etc. There was a fully finished basement but the previous owners obviously failed at something because the shower was in the laundry room while the toilet and sink were in the other end of the basement. Oops. To make room in one of the basement rooms to call it a bedroom they put an indent into the furnace room to create the closet. We never used the room for anything but storage but I couldn't imagine being stuck between the furnace room and the stairs. Other than that it was a gorgeous house and we seriously sold it for twice what we paid for it because of location and the design of the house. But yes, we removed the paintings, we didn't want them to have the surprises we had.
I have not laughed so much in a long time! I feel sorry for the poor agents who had to try and sell those places!
How i become a lottery winner with the help of a spell caster calld Dr Ayoola, i meet this great man online when someone was talking about how this man help him to win lottery and immediately i contacted him and ask for help as well. and this great man promise to help me and assure me that i will win once he give me the lottery number, today i am here saying a big thank you to Dr yoola for helping me to win the sum of 50,000,000 dollars all thanks to you Dr Ayoola you can as well contact him today for help via drayoolasolutionhome@gmail.com or https://www.facebook.com/Dr-Ayoola-105640401516053/ text or call +14809032128
This post, was one of the strangest, without a doubt, somewhat interesting, there must be a great number, of weird carpenters, or should I say, wanna be carpenters !!!
If I could pick some bits at the cost of a random bit being included, I would love to buy a house made of these.
You can hire Henryclarkethicalhacker for all your hacking needs which include clearing of criminal and driving records, credit hack fix, college grade changes, cloning phones, spying on anyone, hacking all social media accounts, etc,. Reach him via Henryclarkethicalhacker @ gmail. com Text him,, Whatsapp,,+18134211326.
