What if you need something as simple as a pencil, and find yourself in a local art store with thousands of differently branded pencils around you? A natural question pops up: how do I choose? The answer is easy if you are an artist and know what you want, but if you just simply need a pencil?

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Aspara pencil manufacturers from Mumbai, India found a creative way to help the customers choose from a pile. The company in cooperation with the artist Vipin Baria from Delhi,  India created an advertising campaign communicating that Aspara drawing pencils make pictures come alive. Vipin Baria drew several portraits reacting to the pencil, moving over their faces. The unique idea is definitely eye caching and puts a smile on one‘s face.

Website: vipinswork.blogspot.com | behance