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Artist Creates 16 Types Of Designer Packaging For Food Products To Show The Absurdity Of Brands
We're all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.
The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. "The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture". That's how the artist himself describes the idea.
More info: peddymergui.com
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iMilk By Apple
Heck. Can you see apple leaving the cap looking like that? It'll be some slick sliding thing with an origami pouring spout. Or something.
this milk probably would cost $99 a carton and apple appostles would still buy it.
Apple would have hidden the opening. It ruins the sleekness of the design. (it would be placed on the bottom of the container)
Exactly!!! The spout to pour the liquid out would have been hidden within the packaging construction.
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I don't get it. A brand is a calling card. I guess the artist wants us to say "go buy a pair of shoes" . Anything more then that is absurd? THAT'S absurd.
To "improve" the appearance, Apple would hide the opening. It would be on the bottom. Also the top would be flat with no seams a perfect rectilinear shape. In the advertising a "cool" guy would endorse Apple milk, while an overweight nerd with glasses would endorse "old fashioned" milk.
The idea's not bad, but I would have invented something new instead of the classic plug.
Fruit By Nike
Yogurt By Tiffani&Co
Flour By Prada
Pasta By Ferrari
Infant Formula By Chanel
Chanel infant formula: For when you want your baby to be as much of a spoiled brat as you.
Salami By Louis Vuitton
Soft Butter By Bvlgari
Pickles By Gucci
Salt & Pepper By Hermès
Corn-Flavored Ramen Noodles By Burberry
Petit Beurre By Dolce & Gabbana
Coffee By Cartier
Basmati White Rice By HSBC
Olive Oil By United Colors Of Benetton
I don't agree with their statement that "After all, the food inside is still the same" Where the product is grown, how it is processed, how it is packaged and handled all affect the quality of the item. In a lot of cases the name brand is better than the store brand, unless you know where the store brand is made, like Trader Joe's yogurt is actually from Stonyfield, and tend to pay a lower price because you aren't paying for the brand name.
The food inside is the same? Absolutely not. Tell that to coke and Pepsi. Or ford and BMW or Nike and Adidas. This is a misguided artistic attempt at best.
Haha chilll.. it’s just artist fan art. It’s really cool.
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I Didn’t know at least 14 of these brands but they all see really expensive because of their names :P
This is stupid. There are huge and expensive food and beverage brands. There is macaroni for 50 cents a kilo and then there is italian artesan pasta for 7 euros a kilo. Just a small example.
People really should simply enjoy the damn designs, instead of criticizing the artist. These are terrific.
They all look really great, tbh. not that I'd buy them, but they all look very hipstery.
introducing..... $500,000 eggs. Also, imagine the ads for this s**t.
I don't agree with their statement that "After all, the food inside is still the same" Where the product is grown, how it is processed, how it is packaged and handled all affect the quality of the item. In a lot of cases the name brand is better than the store brand, unless you know where the store brand is made, like Trader Joe's yogurt is actually from Stonyfield, and tend to pay a lower price because you aren't paying for the brand name.
The food inside is the same? Absolutely not. Tell that to coke and Pepsi. Or ford and BMW or Nike and Adidas. This is a misguided artistic attempt at best.
Haha chilll.. it’s just artist fan art. It’s really cool.
Load More Replies... I Didn’t know at least 14 of these brands but they all see really expensive because of their names :P
This is stupid. There are huge and expensive food and beverage brands. There is macaroni for 50 cents a kilo and then there is italian artesan pasta for 7 euros a kilo. Just a small example.
People really should simply enjoy the damn designs, instead of criticizing the artist. These are terrific.
They all look really great, tbh. not that I'd buy them, but they all look very hipstery.
introducing..... $500,000 eggs. Also, imagine the ads for this s**t.
