Companies spend a lot of time and money trying to personalize their brand; the idea is to make it seem trusted and familiar like an old friend that can always be relied upon in times of need. Even though it's clearly an illusion, corporations want your money and your loyalty and little else, some people do feel a strong personal connection to a certain brand that ensures that they will remain customers for life.
Canadian artist Sillvi featured on Bored Panda recently when he transformed some of the most popular soda brands into anime-style characters that you can really get a feel for. Now he's back with more, expanding on his concept to encompass even more famous brands, from Ford to Mcdonalds. Scroll down below to check them out for yourself, and let us know what you think in the comments!
“Artistically, I’ve been experimenting with various different themes that encourage engagement on social media,” Sillvi told Bored Panda. “I came to the conclusion that people react better to things that they are already familiar with, for example, pre-existing characters, logos, and so on. So, I’ve decided to put my own twist on famous brands to make them even more unique.”
“Each of the artworks took me about two hours to complete and since I have 32 of them, I’ve spent about 64 hours on this project.”
And the artist put a lot of careful consideration into each of the illustrations, delving into the research when doing his soda characters. “While developing my characters, I mostly focused on two elements: the aesthetics of the logo itself and the taste of the soda. I also drank a few of them before drawing their characters.”
When it comes to the actual images, Sillvi has a few favorites, but for him, there’s one that he’s most happy with. “I like Barq’s Root Beer the most. I would definitely want to be friends with that guy.”
For those of you who don’t know, Barq’s is an American soft drink. It was created by Edward Barq and bottled since the turn of the 20th century. Owned by the Barq family but bottled by the Coca-Cola Company, it was known as Barq’s Famous Olde Tyme Root Beer until 2012.