Companies spend a lot of time and money trying to personalize their brand. The idea is to make it seem trusted and familiar like an old friend that can always be relied upon in times of need. Even though it's clearly an illusion, corporations want your money and your loyalty and little else. Some people do feel a strong personal connection to a certain brand that ensures that they will remain customers for life.
Canadian artist Sillvi featured on Bored Panda recently when he transformed some of the most popular brands of soda into anime characters that you can really get a feel for. Now he's back with more, expanding on his concept to encompass even more famous brands, from Ford to Mcdonalds. Scroll down below to check his drawing ideas out for yourself, and let us know what you think in the comments!
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“Artistically, I’ve been experimenting with various different themes that encourage engagement on social media,” Sillvi told Bored Panda. “I came to the conclusion that people react better to things that they are already familiar with, for example, pre-existing characters, logos, and so on. So, I’ve decided to put my own twist on famous brand character drawings to make them even more unique.”
He ... kind of reminds me of Ford Prefect? From Hitchhiker's Guide to the Galaxy? Is it the eyes?
“Each of the anime drawings took me about two hours to complete and since I have 32 of them, I’ve spent about 64 hours on this project.”
And the artist put a lot of careful consideration into each of the illustrations, delving into the research when doing his soda characters. “While developing my characters, I mostly focused on two elements: the aesthetics of the logo itself and the taste of the soda. I also drank a few of them before drawing their characters.”
When it comes to the cool drawings, Sillvi has a few favorites, but for him, there’s one that he’s most happy with. “I like Barq’s Root Beer the most. I would definitely want to be friends with that guy.”
For those of you who don’t know, Barq’s is an American soft drink. It was created by Edward Barq and bottled since the turn of the 20th century. Owned by the Barq family but bottled by the Coca-Cola Company, it was known as Barq’s Famous Olde Tyme Root Beer until 2012.
He looks like what i think raphael santiago from the shadowhunters series would look like
if someone handed me a barqs, just out of the blue, it'd probably be this guy
I can sort of see this one, Coke does have a sort of old fashioned fancy soda fountain feel, and the bottles are famously curvy, so it makes sense that she’s attractive.
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I thought it matched pretty good. Pepsi young wild free-Coke old fashioned prim and proper
I feel like Coca-Cola would be more All-American and cutesy than this.
I wanna share a Coke with the world... Seriously, Coke commercials are the absolute most ICONIC ones on earth.
This is way to old to post but she kinda looks like Lisa Lisa from jojo.
Feel like the hair should be a richer cherry brown and shinier, perhaps change the coat into a suit with a bow-tie choker then I think this would be perfect. LMK If you agree!
I would have put her in jeans, a t-shirt, sneakers and a baseball cap.
Wait.... didn’t someone post something like this already??? I swear I’ve seen some of these already before on bored panda
I am not sure how worthy Jeep are of this rugged depiction of the brand. In the UK, they mostly used for the school run. I don't know so much about America, but I am currently reading a novel where a Grand Cherokee SLI is the car of choice of the boss of a Drug cartel.
We have it was just the drinks i think though
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Seems less like "what if this brand was a character" and more like "character designs incorporating brand logo color schemes". Most of these are WAY off from the company and advertising cultures of their respective brands; only a couple are on-brand.
Fast food series are called "if fast food mascots were super villains". The artist has different names for his series, and they are certainly not brand's image re-imagined as characters.
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I dont get how this has anything to do with brands? Also, really over using the whole smoking to look badass concept...
Although these are very imaginative, they are also basic and largely uninspired...somewhat disappointing in fact because the idea to give visual representation to well known brands in the form of caricature is rather brilliant, but the execution certainly left much to be desired.
why is every fast food person looking like serial killers and why are they all bleeding?
Fast food series are called "if fast food mascots were super villains". The artist has different names for his series, and they are certainly not brand's image re-imagined as characters.
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I'd love to see one where prominent cities are drawn as people... maybe not even anime, just people.
I wish I could like any of these. Putting faces to corporations is not particularly appealing. None of these corp have exhibited anything close to kindness, empathy, and environmental awareness. Sorry...profit at all cost is not appealing or humanizing.
the mcdonalds, burger king & jack in the box ones need their own comic series where they battle for reign in a bleak post-apocalyptic world w/ no more "beef" or "chicken" products.
And then you wasted some more time on a completely pointless comment, well done!
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These were pretty good...nice art...just..mL.some were creepy as heck...but nice job
These are terrible. Not even up to anime quality. All of the men are fully clothed, but females are sexualized and objectified. Trash
The Arizona tea isn't sexualized...others are, but not all of them.
Load More Replies... We have it was just the drinks i think though
Load More Replies... Seems less like "what if this brand was a character" and more like "character designs incorporating brand logo color schemes". Most of these are WAY off from the company and advertising cultures of their respective brands; only a couple are on-brand.
Fast food series are called "if fast food mascots were super villains". The artist has different names for his series, and they are certainly not brand's image re-imagined as characters.
Load More Replies... I dont get how this has anything to do with brands? Also, really over using the whole smoking to look badass concept...
Although these are very imaginative, they are also basic and largely uninspired...somewhat disappointing in fact because the idea to give visual representation to well known brands in the form of caricature is rather brilliant, but the execution certainly left much to be desired.
why is every fast food person looking like serial killers and why are they all bleeding?
Fast food series are called "if fast food mascots were super villains". The artist has different names for his series, and they are certainly not brand's image re-imagined as characters.
Load More Replies... I'd love to see one where prominent cities are drawn as people... maybe not even anime, just people.
I wish I could like any of these. Putting faces to corporations is not particularly appealing. None of these corp have exhibited anything close to kindness, empathy, and environmental awareness. Sorry...profit at all cost is not appealing or humanizing.
the mcdonalds, burger king & jack in the box ones need their own comic series where they battle for reign in a bleak post-apocalyptic world w/ no more "beef" or "chicken" products.
And then you wasted some more time on a completely pointless comment, well done!
Load More Replies... These were pretty good...nice art...just..mL.some were creepy as heck...but nice job
These are terrible. Not even up to anime quality. All of the men are fully clothed, but females are sexualized and objectified. Trash
The Arizona tea isn't sexualized...others are, but not all of them.
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