From high-tech Japanese toilets to poo museums and cute excrement ice cream, Japan has long had a close affinity with poop. So when it comes to welcoming first-time toilet users to the fold, Japan knows how to put on a party, and that’s what’s happening right now, with the release of PooPaint toilet paper.

The ‘PooPaint’ toilet paper is a product to help parents and caregivers out when potty training youngsters by encouraging them to have fun with the process. Developed by Kleur in Japan, the toilet paper is covered in a variety of scenarios that resemble what might be found in a coloring book. This encourages children to use the product in a fun, interactive way, which helps to make it more appealing than conventional alternatives.

PooPaint Toilet paper lets you make art with your poop.