After Seeing How Much ‘Air’ Different Chips Brands Have You’ll Probably Never Buy Some Brands Again
Many of us have eagerly ripped open a bag of our favorite chips, only to be struck with a tragic mix of disappoinment and resentment after it becomes clear that the promised bounty of vaguely potato-based goodness is nothing but a few sad looking shards clustered pathetically at the bottom of the bag.
Well Ross Hudgens, founder of content marketing company Siege Media, is here to save the day. Using a water displacement method to ensure accurate results, Ross presented his findings for Kitchen Cabinet Kings, whose post soon went viral as people were shocked, amused and thankful for this most interesting and relevant information.
Armed with this knowledge, consumers now know which brands offer the best bang for their buck, and can get rid of that chip on their shoulder. Scroll down to check it out for yourself, and let us know what you think in the comments!
Ever wondered how about the air to chip ratio of your favorite brands?
Here’s how people reacted
196Kviews
Share on FacebookYeah, I eat the puffy kind, and never found that there was THAT much 'air' in the bag.
Load More Replies...That "air" is a necessity. It's a mixture of nitrogen and argon, which keeps chips crispy.
It’s also intended to provide “fluff” so the chips don’t get crushed during shipping
Load More Replies...Who seriouslz buys food by the sizeof the container and not by the weight printed on it?
Or the weight you feel in your hands, depending on what you're buying.
Load More Replies...And I've never opened a Pringles can that didn't have the chips all the way to the top so that graphic is misleading. Are they measuring the air that is around the chips in the tube? As in, if you crush all the chips into meal then you'd have this much air in there? Idiotic.
People always think they're getting "ripped off," but if the chips came crushed, there'd be widespread upset.
This is why almost every grocery store has a little tag that shows everyone just how much is the cost per ounce, of what you are thinking of purchasing. Also, "Net Weight" of the product is almost always located on the bottom left of the front of the package. And if that doesn't do it for you, you can always take the cost and divide it by the net weight, by taking out your smart phone and getting it to do the math for you. "Elementary My Dear Watson".
Why must we make issue out of things that aren't things. The bag clearly shows the OZ of chips. Do you want a bag of chip crumbles? I don't. Stop the nonesense.
It's difficult for the 80% of idiots in the world ... and in this comment section. LOL
Load More Replies...Ever notice where it says "contents may settle during shipment"? If this is what ruins your day, then you've lived a charmed life.
Yea.... These people are idiots. Sure, you could vacuum pack chips. Wouldn't make any difference in the chips per dollar ratio, as it is sold by weight, but in stead of the tasty, crunchy chips, you'd sit there with a pack of seasoned potato dust. Yay.
I've never had Pringles with so much space in the top! Usually only about 1cm
The bag tells you how many grams of chips are inside. That doesn't change no matter how much air is in the bag. That air acts as a cushion so you are not buying a bag of crumbs.
From comments I hope these people don't vote. Chips and every other product are sold by weight not volume. The weight is on the bag. Why is this a story except to show how stupid people are when they comment. And for the poster who claims he/she worked for a company. Your either a moron or a liar.
I haven't read all of the comments so this may be a repeat. Chips are sold by weight, not volume. The chips would be crushed if the bag wasn't filled with air — probably a mixture of gases.
Further proof that 80% of the world's population are idiots. Crisp bags are sealed with air inside to create a protective "air pillow" so the crisps don't get crushed down into crumbs when they are packed into the boxes they are shipped and stored in. Dummies ... they're everywhere. LOL
This is why they have the "sold by weight, not volume" on the packet.
If there was no "air" in your chip bag the contents would be reduced to crumbs from transit and handling. That's why the weight of the chips is printed on the bag!
And they've had the technology to use biodegradable for decades (some are even edible ) but no can't do that we have to make maximum profits for our oligarch warlords.
Uh. No. I want the air. You can have broken chip crumbles if you want. I want most of my chips in tact.
You do know the air is to prevent the items from being crushed when the package is being shipped and handled right? It's to protect the product, like bubble wrap. When you buy any product that is packed in a box, you don't assume the size of the box is necessarily the size of the item sans packaging...
If you condensed the bags so the crisps were all packed in they would turn into dust by the time you get them out of your lunchbox.
I actually have a bag of Cheetos that is completely empty. Not a single chip! Found it at the store & the guy at the counter said take it, he couldn't sell it.
I've cut down simply because of price. $4.29 for a 19 oz of chips is a ripoff.
or they can wrap it with bubble wrap for it not to b crushed LOL. Can they add something to the nitrogen so when opening a bag of chip it will be useful? can we first inhale the air inside, blow a balloon with it or something so that we all stop complaining.
LoL... baloon blowing chips.. or maybe spring load in some surprise confetti that explodes out..
Load More Replies...They must use nitrogen because it weights more right? Yeah That's it! Yeah this never bothered me. What bothers me is getting a package that is hugely oversized on purpose to make it seem like more. You see this in things like baby formula, or especially vitamin bottles. Those products do not use more space when they are poured. So the purpose is clearly to deceive. However chips depending on their shape can land in such a way that the bag wouldn't hold them all until they got crushed. I think made that clear enough. :)
Like many previously said, it's the weight that matter. But there is also marketing to consider. If your bag looks bigger than the competitor it will sell more even at equal weight. The're still too many peoples buying chips by the bag size, not weight, thus more gas in the bags than needed.
They should put some helium in there too. That way they have to pack in a few more chips :D
Apparently I like air because the low air Pringles are my least favorite.
Everyone bitches about the air in chips. Without air, you'd just end up with a big ol' bag of crumbs.
Is it something to do with shelf life, freshness? I think I read that somewhere, prolly in a Doritos ad
Filling bags with air (or nitrogen) is "somewhat" recent. I think the "excess air issue" mostly has to do with the companies changing from one packaging material to another. When I was a kid, chips used to nearly fill a bag... which were not made of the foil/plasticized material used now. Except Pringles... as far back as I can remember, they've always had a foil lining. At any rate, consider that charging the same price while giving you less stuff is an old trick in the food industry to avoid giving the appearance of a price increase. Although candy bars come in a huge assortment of sizes these days, back before then the typical sized candy bar shrank noticeably.
" vaguely potato-based goodness is nothing but a few sad looking shards clustered pathetically at the bottom of the bag" <- WTF. I don't know what kind of bags he is buying but all I have opened have looked nearly full, or at least I would estimate a minimum of 3/4 full. There is no way you can get the same packing efficiency in normal bag of chips as you can in a can of Pringles so most of this "air" some people complains about is spread throughout the entire bag.
Never opened a canister of Pringles and had it only 2/3 of the way filled, which is what one would assume from this info. They've always been to the top. Since Pringles are actually oval and not round, one has to assume it's the space between sides of the stacked chips and the container. Still find it difficult to believe that amounts to nearly a third of the container space. In any case, that's not quite the same situation as the other snack packaging.
If there was no air in the bags the crips would get crushed all the time and we would not have crisps as we know it.
Uh why would anyone buy that processed Factory c**p anyway? Get a spiralizer or mandolin and make your own! GMO corn in Fritos BLAH! gimme popcorn with curry!
Yeah, I eat the puffy kind, and never found that there was THAT much 'air' in the bag.
Load More Replies...That "air" is a necessity. It's a mixture of nitrogen and argon, which keeps chips crispy.
It’s also intended to provide “fluff” so the chips don’t get crushed during shipping
Load More Replies...Who seriouslz buys food by the sizeof the container and not by the weight printed on it?
Or the weight you feel in your hands, depending on what you're buying.
Load More Replies...And I've never opened a Pringles can that didn't have the chips all the way to the top so that graphic is misleading. Are they measuring the air that is around the chips in the tube? As in, if you crush all the chips into meal then you'd have this much air in there? Idiotic.
People always think they're getting "ripped off," but if the chips came crushed, there'd be widespread upset.
This is why almost every grocery store has a little tag that shows everyone just how much is the cost per ounce, of what you are thinking of purchasing. Also, "Net Weight" of the product is almost always located on the bottom left of the front of the package. And if that doesn't do it for you, you can always take the cost and divide it by the net weight, by taking out your smart phone and getting it to do the math for you. "Elementary My Dear Watson".
Why must we make issue out of things that aren't things. The bag clearly shows the OZ of chips. Do you want a bag of chip crumbles? I don't. Stop the nonesense.
It's difficult for the 80% of idiots in the world ... and in this comment section. LOL
Load More Replies...Ever notice where it says "contents may settle during shipment"? If this is what ruins your day, then you've lived a charmed life.
Yea.... These people are idiots. Sure, you could vacuum pack chips. Wouldn't make any difference in the chips per dollar ratio, as it is sold by weight, but in stead of the tasty, crunchy chips, you'd sit there with a pack of seasoned potato dust. Yay.
I've never had Pringles with so much space in the top! Usually only about 1cm
The bag tells you how many grams of chips are inside. That doesn't change no matter how much air is in the bag. That air acts as a cushion so you are not buying a bag of crumbs.
From comments I hope these people don't vote. Chips and every other product are sold by weight not volume. The weight is on the bag. Why is this a story except to show how stupid people are when they comment. And for the poster who claims he/she worked for a company. Your either a moron or a liar.
I haven't read all of the comments so this may be a repeat. Chips are sold by weight, not volume. The chips would be crushed if the bag wasn't filled with air — probably a mixture of gases.
Further proof that 80% of the world's population are idiots. Crisp bags are sealed with air inside to create a protective "air pillow" so the crisps don't get crushed down into crumbs when they are packed into the boxes they are shipped and stored in. Dummies ... they're everywhere. LOL
This is why they have the "sold by weight, not volume" on the packet.
If there was no "air" in your chip bag the contents would be reduced to crumbs from transit and handling. That's why the weight of the chips is printed on the bag!
And they've had the technology to use biodegradable for decades (some are even edible ) but no can't do that we have to make maximum profits for our oligarch warlords.
Uh. No. I want the air. You can have broken chip crumbles if you want. I want most of my chips in tact.
You do know the air is to prevent the items from being crushed when the package is being shipped and handled right? It's to protect the product, like bubble wrap. When you buy any product that is packed in a box, you don't assume the size of the box is necessarily the size of the item sans packaging...
If you condensed the bags so the crisps were all packed in they would turn into dust by the time you get them out of your lunchbox.
I actually have a bag of Cheetos that is completely empty. Not a single chip! Found it at the store & the guy at the counter said take it, he couldn't sell it.
I've cut down simply because of price. $4.29 for a 19 oz of chips is a ripoff.
or they can wrap it with bubble wrap for it not to b crushed LOL. Can they add something to the nitrogen so when opening a bag of chip it will be useful? can we first inhale the air inside, blow a balloon with it or something so that we all stop complaining.
LoL... baloon blowing chips.. or maybe spring load in some surprise confetti that explodes out..
Load More Replies...They must use nitrogen because it weights more right? Yeah That's it! Yeah this never bothered me. What bothers me is getting a package that is hugely oversized on purpose to make it seem like more. You see this in things like baby formula, or especially vitamin bottles. Those products do not use more space when they are poured. So the purpose is clearly to deceive. However chips depending on their shape can land in such a way that the bag wouldn't hold them all until they got crushed. I think made that clear enough. :)
Like many previously said, it's the weight that matter. But there is also marketing to consider. If your bag looks bigger than the competitor it will sell more even at equal weight. The're still too many peoples buying chips by the bag size, not weight, thus more gas in the bags than needed.
They should put some helium in there too. That way they have to pack in a few more chips :D
Apparently I like air because the low air Pringles are my least favorite.
Everyone bitches about the air in chips. Without air, you'd just end up with a big ol' bag of crumbs.
Is it something to do with shelf life, freshness? I think I read that somewhere, prolly in a Doritos ad
Filling bags with air (or nitrogen) is "somewhat" recent. I think the "excess air issue" mostly has to do with the companies changing from one packaging material to another. When I was a kid, chips used to nearly fill a bag... which were not made of the foil/plasticized material used now. Except Pringles... as far back as I can remember, they've always had a foil lining. At any rate, consider that charging the same price while giving you less stuff is an old trick in the food industry to avoid giving the appearance of a price increase. Although candy bars come in a huge assortment of sizes these days, back before then the typical sized candy bar shrank noticeably.
" vaguely potato-based goodness is nothing but a few sad looking shards clustered pathetically at the bottom of the bag" <- WTF. I don't know what kind of bags he is buying but all I have opened have looked nearly full, or at least I would estimate a minimum of 3/4 full. There is no way you can get the same packing efficiency in normal bag of chips as you can in a can of Pringles so most of this "air" some people complains about is spread throughout the entire bag.
Never opened a canister of Pringles and had it only 2/3 of the way filled, which is what one would assume from this info. They've always been to the top. Since Pringles are actually oval and not round, one has to assume it's the space between sides of the stacked chips and the container. Still find it difficult to believe that amounts to nearly a third of the container space. In any case, that's not quite the same situation as the other snack packaging.
If there was no air in the bags the crips would get crushed all the time and we would not have crisps as we know it.
Uh why would anyone buy that processed Factory c**p anyway? Get a spiralizer or mandolin and make your own! GMO corn in Fritos BLAH! gimme popcorn with curry!
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