The Librairie Mollat, the first independent bookstore in France, is continuing with their goal to match as many people with books as possible.
Over a year ago this bookstore simply blew up online with their fun and unique take on "don't judge a book by its cover." The employees started sharing images of real people, themselves and their customers, extending the pictures of the book covers.
Now the bookstore has close to 64k followers on Instagram who love the creative take on book promotion.
Take a look at some of these amazing pictures and vote for the best.
More info: Instagram
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For God's sake Karen, how many times I have to tell you not to smoke in bookstore!!!
i feel as if it should have had the book a little further away so the size is more realistic
These are amazing. Be nice to see what the people behind the book really look like as well. I was wondering if the difference would be startling or whether they are similar anyway which is why they matched up so well.
it is a great store located in the heart of Bordeaux, France; one of my favorite spots as a foreigner. French people in general still value the nice things in life, like shopping at a real store for a hard copy book.
Load More Replies...These are amazing. Be nice to see what the people behind the book really look like as well. I was wondering if the difference would be startling or whether they are similar anyway which is why they matched up so well.
it is a great store located in the heart of Bordeaux, France; one of my favorite spots as a foreigner. French people in general still value the nice things in life, like shopping at a real store for a hard copy book.
Load More Replies...