Some fruit vendors in China have gone above and beyond the call of duty in an effort to sell their fruit by dressing their peaches in miniature panties and marketing them as sexy butt peaches (there’s a sentence I never thought I would have to write).

We’ve written about the advantages of creative product packaging, but these guys just took it to the next level. The sexy butt-shaped-peaches (which are suggestively being called “Ripe Fruit”) are being sold in anticipation of the romantic Qixi festival. A box of nine costs 498 yuan, or $80 USD.

(h/t:, (Chinese))

Source: weibo

Source: Eastday

Image credits: Mancy

Image credits: FenyiZX

Image credits: Sjzhchb