In our young-and-sexy obsessed society, it has become all too easy to overlook the beauty and glamour of those who are aging gracefully.

So while Hollywood is busy air-brushing, botoxing and face-lifting in a vain attempt to hold back the inevitable march of time, this Russian modeling agency has decided instead to embrace the beauty of aging in a series of beautiful images.

Appropriately named Oldushka, the agency represents photo models from the age of 45 and above, going up to 85 in some cases. While the fashion industry finally seems to be getting to grips with diversity in model sizes and ethnicity, age is the next barrier to be broken down.

The agency was born from photographer Igor Gavar’s cool photo project, which captured the style of retirees for his blog, also called Oldushka. The vast majority of the beautiful models on their books are over 60, with only the male model, Sergey, coming in at a youthful 45. “I signed him because he is older than he looks,” Gavar told Vogue in an interview.

Oldushka’s older models are getting plenty of work in Russia, appearing in more mainstream catalogues and advertising campaigns, and bringing a whole new generation into the fashion industry. Will it inspire other countries to do likewise and embrace the glamorous side of aging? Let’s see, shall we.

Scroll down below to see the beautiful photos for yourself, and let us know what you think in the comments!

More info: Website | Instagram

(h/t: Bright Side)

#1

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

oldushkamodels Report

#2

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

oldushkamodels Report

Tamara Laney
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Natural radiance! (looks like she's be fun to hang out with too)

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#3

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

oldushkamodels Report

#4

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

oldushkamodels Report

#5

Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old)

Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old)

oldushkamodels Report

#6

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Samantha Robinson
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

She looks like a sexy older version of Gwen Stefani. Goals here people.

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#7

Victor Sosnovtsev, 73 Years Old

Victor Sosnovtsev, 73 Years Old

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#8

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old

oldushkamodels Report

TheKnightOwl
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Since when is 45 "older"? He looks great, but not 45.

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#9

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Daria Zotova
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I cannot believe she's 60+, she looks stunning!

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#10

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

oldushkamodels Report

Ehren Thomsen
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Crazy STYLISH AND AWESOME Cat Lady. Even the cats are chic! (How many cats do you see here, folks? I see 3).

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#11

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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#12

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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Breezy
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

She doesn't have to smile if she doesn't want to

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#13

Nina Ivanovna, 75 Years Old

Nina Ivanovna, 75 Years Old

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#14

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

oldushkamodels Report

#15

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

oldushkamodels Report

#16

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

oldushkamodels Report

Megan
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Like an old Lana Del Rey! (In a good way, they're both beautiful)

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#17

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

oldushkamodels Report

#18

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

oldushkamodels Report

#19

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

oldushkamodels Report

#20

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

oldushkamodels Report

#21

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old

oldushkamodels Report

FreckledFox
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

OK... He doesn't look quite 45 here but definitely younger than in the other photos.

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#22

Victor Sosnovtsev, 73 Years Old

Victor Sosnovtsev, 73 Years Old

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Daria Zotova
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Reminded me of my grandpa, I miss him so much...

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#23

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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#24

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

oldushkamodels Report

John Stackhouse
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Those colors in your attire complement your beauty

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#25

Olga Kondrasheva, 71 Years Old

Olga Kondrasheva, 71 Years Old

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Ehren Thomsen
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I have curtains with this exact pattern. Who wears them better, my living room or Olga? Definitely Olga.

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#26

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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#27

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

oldushkamodels Report

#28

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

oldushkamodels Report

#29

Irina Denisova, 80 Years Old

Irina Denisova, 80 Years Old

oldushkamodels Report

Kerry Pye
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

the face of a life....stunningly beautiful

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#31

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old

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#32

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

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DancingToMyself
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

From her right foot, I'm assuming she was a dancer. <3

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#33

Olga Kondrasheva, 71 Years Old

Olga Kondrasheva, 71 Years Old

oldushkamodels Report

#34

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

oldushkamodels Report

#35

Valeriya, 79 Years Old

Valeriya, 79 Years Old

oldushkamodels Report

#36

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old

oldushkamodels Report

#37

Valeriya, 79 Years Old

Valeriya, 79 Years Old

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DancingToMyself
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Missing her black cat, pointy hat, some specific jewelry, cigarette and crystal ball. (*nothing in a bad way*) :D

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#40

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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See Also on Bored Panda
#41

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

oldushkamodels Report

Maike
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

she totally reminds me of agnes moorehead in bewitched here!

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#42

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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#43

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

oldushkamodels Report

Linda Vick
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Who though eye lashes put on like that was attractive?

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#46

Viktor, 73 Years Old

Viktor, 73 Years Old

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Diana Hockley
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Naughty boy!!! Love the twinkle in his eyes LOL

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#48

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

oldushkamodels Report

#49

Sergey Arctica And Valentina Yasen

Sergey Arctica And Valentina Yasen

oldushkamodels Report

#50

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old

oldushkamodels Report

Kerry Pye
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

i love the reflection in his glasses.

See Also on Bored Panda
#51

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

oldushkamodels Report

#52

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

oldushkamodels Report

#53

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old

oldushkamodels Report

#54

Galina, 69 Years Old

Galina, 69 Years Old

oldushkamodels Report

#56

Ludmila Brazhkina, 63 Years Old

Ludmila Brazhkina, 63 Years Old

oldushkamodels Report

#57

Ludmila Brazhkina, 63 Years Old

Ludmila Brazhkina, 63 Years Old

oldushkamodels Report

#58

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old

oldushkamodels Report

#59

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

oldushkamodels Report

Annie Horton
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

It's interesting. Look how the contrast and placement of the real softens and compliments the hazel of her eyes and jacket. It's not make up. It's art.

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#60

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old

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