In our young-and-sexy obsessed society, it has become all too easy to overlook the beauty and glamour of those who are aging gracefully.

So while Hollywood is busy air-brushing, botoxing and face-lifting in a vain attempt to hold back the inevitable march of time, this Russian modeling agency has decided instead to embrace the beauty of aging in a series of beautiful images.

Appropriately named Oldushka, the agency represents photo models from the age of 45 and above, going up to 85 in some cases. While the fashion industry finally seems to be getting to grips with diversity in model sizes and ethnicity, age is the next barrier to be broken down.

The agency was born from photographer Igor Gavar’s cool photo project, which captured the style of retirees for his blog, also called Oldushka. The vast majority of the beautiful models on their books are over 60, with only the male model, Sergey, coming in at a youthful 45. “I signed him because he is older than he looks,” Gavar told Vogue in an interview.

Oldushka’s older models are getting plenty of work in Russia, appearing in more mainstream catalogues and advertising campaigns, and bringing a whole new generation into the fashion industry. Will it inspire other countries to do likewise and embrace the glamorous side of aging? Let’s see, shall we.

Scroll down below to see the beautiful photos for yourself, and let us know what you think in the comments!

More info: Website | Instagram

(h/t: Bright Side)

#1

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Enomfon Asuquo
Community Member
3 years ago

She is NOT 61 years old. DAMN give me your genes

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#2

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Tamara Laney
Community Member
3 years ago

Natural radiance! (looks like she's be fun to hang out with too)

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#3

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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Tamara Laney
Community Member
3 years ago

Rockin' the blue hair!

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#4

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

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Tamara Laney
Community Member
3 years ago

A stunning & elegant woman!

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#5

Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old)

Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old)

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Tamara Laney
Community Member
3 years ago

What a gorgeous couple!

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#6

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Tamara Laney
Community Member
3 years ago

Her fun & vibrant personality definitely shines through!

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#7

Victor Sosnovtsev, 73 Years Old

Victor Sosnovtsev, 73 Years Old

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Tamara Laney
Community Member
3 years ago

Love the sparkle in his eyes!

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#8

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old

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TheKnightOwl
Community Member
3 years ago

Since when is 45 "older"? He looks great, but not 45.

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#9

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Daria Zotova
Community Member
3 years ago

I cannot believe she's 60+, she looks stunning!

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#10

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

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Ehren Thomsen
Community Member
3 years ago

Crazy STYLISH AND AWESOME Cat Lady. Even the cats are chic! (How many cats do you see here, folks? I see 3).

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#11

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Lydia Curio
Community Member
3 years ago

i want to look like her when i am 61 years old.

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#12

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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Elise Mon
Community Member
3 years ago

beautiful <3

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#13

Nina Ivanovna, 75 Years Old

Nina Ivanovna, 75 Years Old

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Tamara Laney
Community Member
3 years ago

Stunning--reminds me of my mom.

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#14

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Shanna Westhof
Community Member
3 years ago

Wow! Growing old gracefully goals

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#15

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

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riley.girl
Community Member
3 years ago

She's beautiful!

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#16

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Megan
Community Member
3 years ago

Like an old Lana Del Rey! (In a good way, they're both beautiful)

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#17

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

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Sori
Community Member
3 years ago

what a great photo

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#18

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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John Stackhouse
Community Member
3 years ago

Easy on the eyes, I mustnsy!

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#19

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Sori
Community Member
3 years ago

Classy

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#20

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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Valerie Davis
Community Member
3 years ago

She's got it all !

#21

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old

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Elise Mon
Community Member
3 years ago

handsome !

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#22

Victor Sosnovtsev, 73 Years Old

Victor Sosnovtsev, 73 Years Old

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Daria Zotova
Community Member
3 years ago

Reminded me of my grandpa, I miss him so much...

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#23

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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Диана Диана
Community Member
3 years ago

most girls be faking cheek bones like hers <3

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#24

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old

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Diana Hockley
Community Member
3 years ago

Lovely!!!

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#25

Olga Kondrasheva, 71 Years Old

Olga Kondrasheva, 71 Years Old

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Ehren Thomsen
Community Member
3 years ago

I have curtains with this exact pattern. Who wears them better, my living room or Olga? Definitely Olga.

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#26

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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Mark Erwin
Community Member
3 years ago

I am loving this!

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#27

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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Tamara Laney
Community Member
3 years ago

Bad-ass!

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#28

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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rai mei
Community Member
3 years ago

I love her eyes~

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#29

Irina Denisova, 80 Years Old

Irina Denisova, 80 Years Old

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Kerry Pye
Community Member
3 years ago

the face of a life....stunningly beautiful

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#30

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old

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FreckledFox
Community Member
3 years ago

Chucks!

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#31

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old

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Megan
Community Member
3 years ago

Oh yeah, he looks more like 45 years old in this photo

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#32

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

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DancingToMyself
Community Member
3 years ago

From her right foot, I'm assuming she was a dancer. <3

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#33

Olga Kondrasheva, 71 Years Old

Olga Kondrasheva, 71 Years Old

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Carina Buskas
Community Member
3 years ago

Stunning!

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#34

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

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FreckledFox
Community Member
3 years ago

Love the hat! Makes it great!

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#35

Valeriya, 79 Years Old

Valeriya, 79 Years Old

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Eva Bryson
Community Member
3 years ago

Arresting....like a bird of prey!

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#36

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old

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Kwaku
Community Member
3 years ago

Great profile!

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#37

Valeriya, 79 Years Old

Valeriya, 79 Years Old

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Daria Zotova
Community Member
3 years ago

Those eyes, wow

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#38

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

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Berit-Bärbel Rebane
Community Member
3 years ago

I love her shirt!

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#39

Lubmila, 62 Years Old

Lubmila, 62 Years Old

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Kerry Pye
Community Member
3 years ago

stunning face

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#40

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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Carina Buskas
Community Member
3 years ago

So beautiful <3

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#41

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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SexyEggPlant
Community Member
3 years ago

Cmon Olga smile! :)

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#42

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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DancingToMyself
Community Member
3 years ago

That's real fur. :(

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#43

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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Linda Vick
Community Member
3 years ago

Who though eye lashes put on like that was attractive?

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#44

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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Daria Zotova
Community Member
3 years ago

Glamorous!

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#45

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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Barbara Baxendale
Community Member
3 years ago

Nah, she looks her age !!

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#46

Viktor, 73 Years Old

Viktor, 73 Years Old

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Edward LePontney
Community Member
3 years ago

This is amazing! What a striking and handsome man! I absolutely LOVE the beard!

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#47

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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DancingToMyself
Community Member
3 years ago

I don't wanna say what for are those IKEA plastic bags are usually used, here in Italy :(

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#48

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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#49

Sergey Arctica And Valentina Yasen

Sergey Arctica And Valentina Yasen

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DancingToMyself
Community Member
3 years ago

Do I need to even mention? Where is Arctic-man, there are those doughnuts. By the shoe, in this case. (it's just comic/I'm not trying to be mean)

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#50

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old

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Kerry Pye
Community Member
3 years ago

i love the reflection in his glasses.

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#51

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old

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#52

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old

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Gayle Bynum Cardosa
Community Member
3 years ago

She reminds me of Maggie Gyllenhaal here

#53

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old

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Jennie Hiatt
Community Member
3 years ago

he looks older than 53!

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#54

Galina, 69 Years Old

Galina, 69 Years Old

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ALIYAH ALLEN
Community Member
3 years ago

rocking the orange

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#55

Valeriya, 79 Years Old

Valeriya, 79 Years Old

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Kerry Pye
Community Member
3 years ago

nice boots

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#56

Ludmila Brazhkina, 63 Years Old

Ludmila Brazhkina, 63 Years Old

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#57

Ludmila Brazhkina, 63 Years Old

Ludmila Brazhkina, 63 Years Old

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Meep
Community Member
3 years ago

Why isn't this higher up?!?

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#58

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old

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#59

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old

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Karen Drucks
Community Member
3 years ago

who puts on eye shadow like this? looks ridiculous....

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#60

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old

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rai mei
Community Member
3 years ago

again...the doughnuts

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#61

Ludmila Brazhkina, 63 Years Old

Ludmila Brazhkina, 63 Years Old

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Pamula Furness
Community Member
3 years ago

Those black lines, why are they there? And if they are necessary, why not draw them properly?

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#62

Lubmila, 62 Years Old

Lubmila, 62 Years Old

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Susie Stock
Community Member
3 years ago

Oy vey.

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#63

Ludmila Brazhkina, 63 Years Old

Ludmila Brazhkina, 63 Years Old

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Kerry Pye
Community Member
3 years ago

punkette

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