The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Scroll down to see these funny recreations of old-school ads for yourself!

More info: elirezkallah.com

#1

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen
Community Member
3 years ago

That really is one Sexist-Ad! jeez.

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#2

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Eli Rezkalla Report

Daniel (ShadowDrakken)
Community Member
3 years ago

Huh? How did anyone even think this made any sense in the first place?

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#3

60's Ads

Eli Rezkalla Report

Daniel (ShadowDrakken)
Community Member
3 years ago

Eh, this one is pretty demeaning both ways. Not cool in either case.

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#4

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen
Community Member
3 years ago

That heel is gonna hurt!

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#5

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Eli Rezkalla Report

Ladies and Gentlemen
Community Member
3 years ago

Horrible! (Before!)

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#6

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Eli Rezkalla Report

Kjorn
Community Member
3 years ago

either way it's not ok. but people seem to be ok when the role are reverse and it's the men who are in that situation. people find it funny.

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#7

60's Ads

Eli Rezkalla Report

Daniel (ShadowDrakken)
Community Member
3 years ago

Meh to Hoover, I love my Shark, it was an awesome present! :)

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#8

60's Ads

Eli Rezkalla Report

Erika Jones
Community Member
3 years ago

It's a kitty litter scoop!

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#9

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Eli Rezkalla Report

Daniel (ShadowDrakken)
Community Member
3 years ago

This comment is hidden. Click here to view.

This one is interesting... if you consider the parenthesis, it's kind of saying men and kids are lazy and the woman is the powerhouse of the household. The ad works great both ways though, just depends on the family. Could work with one of the kids in place of the adults too.

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#10

60's Ads

Eli Rezkalla Report

Brian Rasmussen
Community Member
3 years ago

Why is there nippels on the man picture and not on the women picture?

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