The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.


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“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Scroll down to see these funny recreations of old-school ads for yourself!

More info: elirezkallah.com

#1

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen 3 months ago

That really is one Sexist-Ad! jeez.

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#2

60's Ads

Eli Rezkalla Report

Petra Christovová 3 months ago

Wow. This one is especially disgusting.

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#3

60's Ads

Eli Rezkalla Report

Daniel (ShadowDrakken) 3 months ago

Eh, this one is pretty demeaning both ways. Not cool in either case.

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#4

60's Ads

Eli Rezkalla Report

Alia Gail 3 months ago

just noticed the guy is a cow lol

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#5

60's Ads

Eli Rezkalla Report

David Toh 3 months ago

Nice touch to have the man wear tight clothes.

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#6

60's Ads

Eli Rezkalla Report

Kjorn 3 months ago

either way it's not ok. but people seem to be ok when the role are reverse and it's the men who are in that situation. people find it funny.

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#7

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen 3 months ago

Damn, these are really sexist ads. I had never seen them. Glad to see things changed for good.

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#8

60's Ads

Eli Rezkalla Report

Anouk 3 months ago

She's holding a pooper scooper....bwahahaha!

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#9

60's Ads

Eli Rezkalla Report

Michael Vickery 3 months ago

Who uses 750 dishes a month? That's 25 a day.

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#10

60's Ads

Eli Rezkalla Report

Lynda Touart 3 months ago

Erm, those are tights, not leotards.

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