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The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Scroll down to see these funny recreations of old-school ads for yourself!

More info: elirezkallah.com

#4

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Alia Gail
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

should point out it’s not ok either way, i just realized i sounded sexist towards men there didn’t mean to sorry

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Carol Hill
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually....every woman is safer not having a man around the house!

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makki
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

First ow! second wtf? Why portraying women as carpets? So u can wipe your feet all over us?

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AngelofThursdays
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

why does the woman STILL have to be in high heels? Heels were originally made for men anyway...

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LSR
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i would love to have a hot woman in high heels dominating me like this, I would lick those heels and feet clean off!

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lisa H
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's an ad for Mr Leggs slacks. The same company that uses sexist ads to sell women millions of pairs of panty hose to wear with those high heels!

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Barbara Johnson
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The high heels have got to go if they truly want to make it look like the reverse. Nothing sexy about her on the flip side is the point. As it is, they turn it into a dominatrix scenario. So, it is still sexist.

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Judy Hobart
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Unbelievable that anyone made the original ad. Either way they're horrible!

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Zach Vrooman
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There's dudes that would pay good money to have some lady step on their head wearing stilettos.

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Loretta D la Spriella
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is literally humiliating but the tiger rug costs a fortune.. when it was okay to use them.. terrible photos.

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Alia
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeeze.... This is awful both ways, can't believe it's an add as well, so uncomfortable. Damn white chill.

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Kjorn
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6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

either way it's not ok. but people seem to be ok when the role are reverse and it's the men who are in that situation. people find it funny.

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Ladies and Gentlemen
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Damn, these are really sexist ads. I had never seen them. Glad to see things changed for good.

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