The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Scroll down to see these funny recreations of old-school ads for yourself!

More info: elirezkallah.com

#1

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen
Community Member
2 years ago

That really is one Sexist-Ad! jeez.

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#2

60's Ads

Eli Rezkalla Report

Petra Christovová
Community Member
2 years ago

Wow. This one is especially disgusting.

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#3

60's Ads

Eli Rezkalla Report

Daniel (ShadowDrakken)
Community Member
2 years ago

Eh, this one is pretty demeaning both ways. Not cool in either case.

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#4

60's Ads

Eli Rezkalla Report

Alia Gail
Community Member
2 years ago

just noticed the guy is a cow lol

Alia Gail
Community Member
2 years ago

should point out it’s not ok either way, i just realized i sounded sexist towards men there didn’t mean to sorry

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manowce
Community Member
2 years ago

all those vintage ads are horrible, but this one? this is a whole new level of wrong.

Daniel Irving
Community Member
1 year ago

Yeah. It’s shocking.

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Stephanie Hazeem
Community Member
2 years ago

god this is creepy.

Ema Sklepic
Community Member
2 years ago

What the actual f***

Carol Hill
Community Member
2 years ago

Actually....every woman is safer not having a man around the house!

Jennifer
Community Member
10 months ago

Too true, Carol.

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makki
Community Member
2 years ago

First ow! second wtf? Why portraying women as carpets? So u can wipe your feet all over us?

AngelofThursdays
Community Member
2 years ago

why does the woman STILL have to be in high heels? Heels were originally made for men anyway...

makki
Community Member
2 years ago

Makes u feel taller?

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Kimberlee Catena
Community Member
2 years ago

This is real?

M O'Connell
Community Member
2 years ago

Wait, what!? What is even supposed to be going on here?

Ladies and Gentlemen
Community Member
2 years ago

That heel is gonna hurt!

lisa H
Community Member
2 years ago

It's an ad for Mr Leggs slacks. The same company that uses sexist ads to sell women millions of pairs of panty hose to wear with those high heels!

Barbara Johnson
Community Member
2 years ago

The high heels have got to go if they truly want to make it look like the reverse. Nothing sexy about her on the flip side is the point. As it is, they turn it into a dominatrix scenario. So, it is still sexist.

Casandra Nițescu
Community Member
2 years ago

what is this even an ad for?

Brivid
Community Member
2 years ago

Disgusting

Daniel Irving
Community Member
1 year ago

Was that actually real? That is twisted!

LSR
Community Member
1 year ago

i would love to have a hot woman in high heels dominating me like this, I would lick those heels and feet clean off!

muttonbird
Community Member
2 years ago

i'd be quite happy being under her heels

Rebecca-Brianna Wooldridge
Community Member
2 years ago

Jesus what is this even an advertisement for???

Judy Hobart
Community Member
2 years ago

Unbelievable that anyone made the original ad. Either way they're horrible!

Zach Vrooman
Community Member
2 years ago

There's dudes that would pay good money to have some lady step on their head wearing stilettos.

Lynn Moore
Community Member
2 years ago

Patronizing language

Cheryl Weldon
Community Member
2 years ago

:) lol

Loretta D la Spriella
Community Member
2 years ago

This is literally humiliating but the tiger rug costs a fortune.. when it was okay to use them.. terrible photos.

Brent Kaufman
Community Member
2 years ago

Let's everybody all virtue signal together!

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Mari Louw
Community Member
2 years ago

Oh snap! 😁

Mok MH
Community Member
2 years ago

wait is animal type as gender preference is a thing?

Flóra Varga
Community Member
2 years ago

It's just creepy

Alia
Community Member
2 years ago

Yeeze.... This is awful both ways, can't believe it's an add as well, so uncomfortable. Damn white chill.

Frances Lycett
Community Member
2 years ago

Wow!

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#5

60's Ads

Eli Rezkalla Report

David Toh
Community Member
2 years ago

Nice touch to have the man wear tight clothes.

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#6

60's Ads

Eli Rezkalla Report

Kjorn
Community Member
2 years ago

either way it's not ok. but people seem to be ok when the role are reverse and it's the men who are in that situation. people find it funny.

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#7

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen
Community Member
2 years ago

Damn, these are really sexist ads. I had never seen them. Glad to see things changed for good.

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#8

60's Ads

Eli Rezkalla Report

Anouk
Community Member
2 years ago

She's holding a pooper scooper....bwahahaha!

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#9

60's Ads

Eli Rezkalla Report

Michael Vickery
Community Member
2 years ago

Who uses 750 dishes a month? That's 25 a day.

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#10

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Eli Rezkalla Report

Lynda Touart
Community Member
2 years ago

Erm, those are tights, not leotards.

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