A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.
Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!
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Tony The Tiger
The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.
Ronald Mcdonald
IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.
Why the random cup on his nose? I don't mind today's version, but damn, the original one is nightmarish.
Yes, because the current one brings sweet dreams???
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I sometimes wonder if it's a coincidence that so many American serial killers grew up with stuff like this...
Folks, that scary hobo-Ronald is WILLARD SCOTT, who became the weatherman on NBC's "The Today Show". He was also Bozo the Clown for the Washington DC area on WRC-TV from 1959 to 1962.
Come to think of it, I don't think McDonald's has used Ronald McDonald since at least 2015.
Even his expressions looks mean, like he's intentionally trying to scare you. How was this ever supposed to appeal to children??
The old mascot looks like a creepy uncle who got too wasted at a family reunion and likes tickling all the children.
The one on the left looks like a pedophile. And he couldn't cover up his normal eyebrows if he was gonna add another set?
My dog is afraid of Ronald. Apparently he has a fear of french fries.
First one is creepy... second current one, makes Pennywise look kind...
Neither. Seriously, I'd choose neither before running away screaming. I f*****g HATE clowns, too creepy
Does no one else think the old one is better? Just me? I mean...look at that paper cup nose!
Just an FYI, that scary Ronald McDonald is Willard Scott, Today Show weatherman
In the first one mcdonalds is so low budget they use a cup asa nose, and now they have him namasteying. (Is that a word?)
both of them look like they would sneak through your window at night and kill you in your sleep
The old one was (not so) secretly promoting healthy eating habits...
My fellow Yanks might recognize Willard Scott under that makeup in the pic on the left. :-)
Michelin Man
Trix Rabbit
Colonel Sanders
Toucan Sam
Mr Clean
Kool-Aid Man
The Burger King
I don’t understand the reason for a plastic face when you could just hire an actor
Chester Cheetah
Sun-Maid
Quiky
Pillsbury Doughboy
Jolly Green Giant
Rich Uncle Pennybags
Alfred E. Neuman
Cap'n Cruch
Cornelius Rooster
their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing
Energizer Bunny
Dig'em Frog
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
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even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?
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It was "Moneybags." Pennybags wouldn't make you very rich, would it?
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There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!
Except for Ronald McDonald I think the old ones were better and should not have been changed.
I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.
Their down voted comment I think is link tree, basically where people share all of their social media ,etc.
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
Load More Replies... even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?
Load More Replies... It was "Moneybags." Pennybags wouldn't make you very rich, would it?
Load More Replies... There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!
Except for Ronald McDonald I think the old ones were better and should not have been changed.
I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.
Their down voted comment I think is link tree, basically where people share all of their social media ,etc.
