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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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Loki’s Lil Butter Knife
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#12

Sun-Maid

Sun-Maid

Sun-Maid Report

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Lucy Skinner
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She looks like she has just been adjusted to fit current beauty standards

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Matthew Collins
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She went from a girl in a French vineyard to a latina-esque woman without the beauty mark.

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MikeMaxis
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Probably because someone or some group was offended by the original girl likeness.

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Marvin HeartofGold
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one is a painting of the teen hired to promote the brand in the early 1900s, Lorraine Collette

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Paula Carr
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The original one was modelled on one of the actual workers. The new one is all blanded out and smoothed down.

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Amber Turk
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The original girl has cuts on her arm from the grapevines.

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Annelise
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When I was little I always wanted to look like her with her long pretty hair

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Dash Blue
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Looking at these....older versions have more details. Newer versions are smoothed out.

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Suzan Bertrand
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She's come a long way but that hat needs an update. Looks like someone beaned her with the Jiffy-Pop pan.

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James016
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The one on the left looks like an attempt at a renaissance painting

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jS
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Even white people don't wanna be white. lol Look at her skin color now, she's Latina! Who is that Linda Ronstadt?

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

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#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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