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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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klynch4 avatar
Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#6

Toucan Sam

Toucan Sam

Kellogg's Report

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Nevits Yibble
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's actually not the new Toucan Sam. The new one is just... weird. Ultra bright colors, and a mouth on the side of the beak

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Avery S Alberico
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

https://www.google.com/search?q=toucan+sam&rlz=1CABUJY_enUS863&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjw1Zn1kabvAhWDGs0KHRlmD6kQ_AUoAXoECBQQAw&biw=1517&bih=750&safe=active&ssui=on#imgrc=g9VOaiSb-KQQgM

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Bacony Cakes
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

what ze f*ck he looks like he shredded the corpse of the powerpuff girls reboot and snorted it

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Suzan Bertrand
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I kind of miss the pig-Latin lesson and the Carmen Miranda style hat.

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VulcansAreSexy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why is the new one swinging on a vine? He's a bird. He can just fly.

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Mike Rodrick
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love those that say "NEW LOOK" & nothing about the product.

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ViFi
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Aww.....Old one was cute, new one looks like a pyschopath with juice growing on his butt.

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Cyclops
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The "now" version isnt ebem the newest one. Looks a little more generic now.

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Aurelia!
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one is soooooo CUTE though and I love the color scheme

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

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#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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