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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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klynch4 avatar
Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#8

Julius Pringles

Julius Pringles

https://www.pringles.com/us/home.html Report

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Ned Harkey
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My kids just commented on this last week saying, "What happened to his hair?"

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Jonathan
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The UK has the new face but with the old hair colour and lines- and he isn't bald here.

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Sawdust
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow, the word Pringles used to be a possessive form of his last name Pringle?

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Sarah
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Apparently. I'm glad the apostrophe is gone. There are far too many millions of English speakers who actually think you make a word plural with apostrophe s. [shudder]

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J_C
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Never really thought of potato chips as "hearty" before.

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Dest
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is it just me, but the new design lost a lot of the mascots character. Looks bland to me

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Nudge
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

but what about the in between one though with the lines on the moustache

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JennyBee
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

aww...he looks flattered...he looks like a 4th grader who just saw his crush

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

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#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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