A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

#1

Tony The Tiger

Tony The Tiger

Kellogg's Report

NoodleBear
Community Member
4 months ago

Aw, he used to be so cute

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The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

Harry Potter
Community Member
4 months ago

Oh god no.

Monolicle Potato
Community Member
4 months ago

Us Muggles are weird, aren’t we? Dressing in giant shoes and paint.

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Loki’s Lil Butter Knife
Community Member
4 months ago

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

Harry Potter
Community Member
4 months ago

Your name is incredible

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Mustn’t eat the mango 🥭
Community Member
4 months ago

Both scare me.

glowworm2
Community Member
4 months ago

Why the random cup on his nose? I don't mind today's version, but damn, the original one is nightmarish.

Marcellus the Third
Community Member
4 months ago

Yes, because the current one brings sweet dreams???

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J Rob
Community Member
4 months ago

That is Willard Scott, he created the character for McDonalds.

Ms.M.
Community Member
4 months ago

Oh yes! I thought he looked familiar...

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Bon Bon(still purple boi)
Community Member
4 months ago

OH.HELL.NAW

Mz Phit
Community Member
4 months ago

New Ronald is praying? For the stomachs of all who eat there perhaps?

ZAX-A-DWEEB
Community Member
4 months ago

NO NO NO OH GOD PLS NOOOO

Robin Pinks
Community Member
4 months ago

they both scare me

TheReader19
Community Member
4 months ago

From obvious serial killer to undercover serial killer, okay then.

perfect pikachu
Community Member
4 months ago

he is just creepy both ways...

Monolicle Potato
Community Member
4 months ago

Both are bad.

Brooklyn Costley
Community Member
4 months ago

I disliked because I HATE clowns

Julia Atkinson
Community Member
4 months ago

I sometimes wonder if it's a coincidence that so many American serial killers grew up with stuff like this...

Sinkvenice
Community Member
4 months ago

They're both terrifying.

Seabeast
Community Member
4 months ago

The old one looks like your drunk a-hole cousin at New Years.

Forty-Two
Community Member
4 months ago

i can't decide which is worse

Noah-It-All
Community Member
4 months ago

OH MY GOD WHAT IS THAT HELLISH DEMON

AriMalari87
Community Member
4 months ago

i like neither nope i'd probably scream if i saw one of these.

CincyReds
Community Member
4 months ago

I just don't get the cup on his nose? This guy is very creepy!

Bart Schatteman
Community Member
4 months ago

Ronald-McD...7b5a0a.jpg Ronald-McDonald-6048ee07b5a0a.jpg

Maya Gladhart
Community Member
4 months ago

they both aren't great

Ms.M.
Community Member
4 months ago

nopeNopeNOPE

Mz Phit
Community Member
4 months ago

Either way they're completely terrifying

Micheal With A B
Community Member
4 months ago

Both equally terrifying

OMEGA
Community Member
4 months ago

I can't tell which one's more demented

Amy Jo Buchanan
Community Member
1 month ago

The first one is absolutely terrifying.

David Frost
Community Member
1 month ago

Wouldn't leave my kids with either of them!!

Strawberry Hellcat
Community Member
2 months ago

Folks, that scary hobo-Ronald is WILLARD SCOTT, who became the weatherman on NBC's "The Today Show". He was also Bozo the Clown for the Washington DC area on WRC-TV from 1959 to 1962.

Tobias the Tiger
Community Member
3 months ago

Come to think of it, I don't think McDonald's has used Ronald McDonald since at least 2015.

Susanna Scott
Community Member
4 months ago

Terrifying either way.

Brie Sansotta
Community Member
4 months ago

Willard Scott as the first take on Ronald McDonald

Florence Hastings
Community Member
4 months ago

Creepy

VulcansAreSexy
Community Member
4 months ago

Even his expressions looks mean, like he's intentionally trying to scare you. How was this ever supposed to appeal to children??

Ryan Bitzer
Community Member
4 months ago

The old mascot looks like a creepy uncle who got too wasted at a family reunion and likes tickling all the children.

Amanda Hunter
Community Member
4 months ago

They're both creepy.

elfin
Community Member
4 months ago

Stephen King version. on the left. And the right.

Sue Rogers
Community Member
4 months ago

I never saw Ronald McDonald look like the "then" photo.

Johan Plane
Community Member
4 months ago

Clowns are evil!

Paula Carr
Community Member
4 months ago

The one on the left looks like a pedophile. And he couldn't cover up his normal eyebrows if he was gonna add another set?

Barbara Baldwin
Community Member
4 months ago

Willard Scott

Starlee87
Community Member
4 months ago

Total update and upgrade.

Jo Ellen Washburn
Community Member
4 months ago

See, this is why so many of us fear clowns.

Susan Thomas
Community Member
4 months ago

The cup nose. No.

Mike Rodrick
Community Member
4 months ago

My dog is afraid of Ronald. Apparently he has a fear of french fries.

Chris Sprucefield
Community Member
4 months ago

First one is creepy... second current one, makes Pennywise look kind...

E. Rangel
Community Member
4 months ago

Old one looks to have been picked up in gutter, plus he's scary

Judith Barth
Community Member
4 months ago

Is that Willard Scott?

Isabella R.W.
Community Member
4 months ago

he used to look terrifying! Nope nope nope

ViFi
Community Member
4 months ago

Talk about low budget, there's a paper cup on his nose!!

ViFi
Community Member
4 months ago

Still creepy. Although in the left side, is that a paper cup on his nose?!

Omag
Community Member
4 months ago

Good thing they did! Looked like a psycho serial killer

Ocgale the Nonexistent
Community Member
4 months ago

Nightmare fuel

Be Potato
Community Member
4 months ago

Both are horrifying lmaoo XD

Sarah
Community Member
4 months ago

On the left, Willard Scott, former Today Show weatherman.

Mia Granatello
Community Member
4 months ago

Creepier than Stephen King's IT clown!!

Orionpax75
Community Member
4 months ago

Nightmares I tell ya...terrifying

Ciara Stone
Community Member
4 months ago

Neither. Seriously, I'd choose neither before running away screaming. I f*****g HATE clowns, too creepy

Gabrielle Horace
Community Member
4 months ago

Both are absolutely Hideous! 😬

Laura Tasciato
Community Member
4 months ago

Nightmare...

WiTchY_WoMaN
Community Member
4 months ago (edited)

Does no one else think the old one is better? Just me? I mean...look at that paper cup nose!

grafxgal60073
Community Member
4 months ago

Just an FYI, that scary Ronald McDonald is Willard Scott, Today Show weatherman

Clearly sunny
Community Member
4 months ago

WOW

Pacer Three
Community Member
4 months ago

that's Today show's Willard Scott

Thalia Lovering
Community Member
4 months ago

I can't unsee that nose.

Mirka Faari
Community Member
4 months ago

Unmn... No. Just no.

d bradley
Community Member
4 months ago

that's the weatherman, Willard Scott

Jessica Cifelli
Community Member
4 months ago

Still utterly terrifying

lavaismyweakness89
Community Member
4 months ago

Why are they both staring at me so creepily?...

Lorrie Rothstein
Community Member
4 months ago

I think Willard Scott was ronald mcdonald

Warren Hazelton
Community Member
4 months ago

Wasn't that original one played by Willard Scott?

Ms.GB
Community Member
4 months ago

Nightmare fuel. No wonder kids were thinner.

Cynthia Humphreys
Community Member
4 months ago

No wonder I hate clowns!

Suzanne Clark
Community Member
4 months ago

That's terrifying!

Sergio Bicerra Descalzi
Community Member
4 months ago

Thats better, from r*pist clown to creepy clown.

Leo Domitrix
Community Member
4 months ago

I literally just flinched... YIKES.

Teresa Thomas
Community Member
4 months ago

Both are terrifying - I love it!

Holly Allen
Community Member
4 months ago

Nightmare fuel downloaded

Suzan Bertrand
Community Member
4 months ago

Saints preserve us!

Aroace tiger
Community Member
4 months ago

I hate both

Norah Reilly
Community Member
4 months ago

That's just freakin' creepy!

Justin Patel
Community Member
4 months ago

How did McDonald's get where it is today with THAT SCARY THING???

Paweł Czyżkowski
Community Member
4 months ago

Pennywise!

Corey Brown
Community Member
4 months ago

Willard Scott

Eric Law
Community Member
4 months ago

Fun fact: the one on the left is Willard Scott, the TV weatherman.

Janoel Murrey
Community Member
4 months ago

r/cursedmacdonalds

Lucy Skinner
Community Member
4 months ago

More nightmare fuel!

Aurelia!
Community Member
4 months ago

I didn't think that Ronald Mcdonald could be any creepier..now it looks like he used to be!

jonnotheGOAT
Community Member
4 months ago

Pennywise: ...

MAX THOMPSON
Community Member
4 months ago

In the first one mcdonalds is so low budget they use a cup asa nose, and now they have him namasteying. (Is that a word?)

PANDAS
Community Member
4 months ago

this is awful...

Linda HS
Community Member
4 months ago

Ewwww...

Bisexuali-tea
Community Member
4 months ago

both are nightmare fuel. no thanks.

PuRPleDrAgON1
Community Member
4 months ago

NO No LOOK AWAY!!

Cip IESAN
Community Member
4 months ago

Two clowns, one cup...

Cip IESAN
Community Member
4 months ago

Both suck!

Zoe Vokes
Community Member
4 months ago

That is not a happy clown. He’s clearly a murderer. The old one especially.

TooManyFandoms
Community Member
4 months ago

both of them look like they would sneak through your window at night and kill you in your sleep

Luna Lovegood!
Community Member
4 months ago

*cue the creepy*

Hadesdaughter
Community Member
4 months ago

Both terrifying

Lara Verne
Community Member
4 months ago

Scary

Madre_Dr4gnZFly
Community Member
4 months ago

Creepy as f*** no matter how you paint it.

King Joffrey
Community Member
4 months ago

Creepy as hell before and after.

Levels of irony
Community Member
4 months ago

I’m glad Ronald has changed

Uhulifant
Community Member
4 months ago

Both no

Mark Howell
Community Member
4 months ago

They are both creepy, but if the first one had a red ballon ... RUN

Premislaus de Colo
Community Member
4 months ago

The old one was (not so) secretly promoting healthy eating habits...

John Baker
Community Member
4 months ago

My fellow Yanks might recognize Willard Scott under that makeup in the pic on the left. :-)

x*boots*x
Community Member
4 months ago

one is creepy,one is scary

Aunt Messy
Community Member
4 months ago

That was nightmare fuel....

AlmightyOne
Community Member
4 months ago

I fear him greatly

Debrina Blackmoon
Community Member
4 months ago

Willard Scott had an extreme psychotic break.

Chase Ryan
Community Member
4 months ago

WHYWHYWHYWHYWHYWHY

Ava Lasley
Community Member
4 months ago

they both look like psychopaths

Dest
Community Member
4 months ago

Both are equally terrifying

JennyBee
Community Member
4 months ago

Day: ruined. Month: ruined Year: ruined Childhood: ruined Life: ruined World: ruined Universe: ruined

Paul Budhram
Community Member
4 months ago

I'm gonna get downvotes on this but I like Ronald Mcdeadald.

Jenna Oriol
Community Member
4 months ago

helll noo to the no no no

OrangeChicken
Community Member
4 months ago

O-O

Anime SImp
Community Member
4 months ago

The older one screams OH HECK No , The new one screams OH HELL NAH

Annie
Community Member
4 months ago

They're both relatives of Pennywise

Xan A. Du
Community Member
4 months ago

And THAT type of thing is why I will NEVER look under my bed at night!

*hippie*witchy*bitch*
Community Member
4 months ago

It was always terrifying

Batgirl Kitty
Community Member
4 months ago

First, terrifying, second, pennywise.

Calvin Suzuki
Community Member
4 months ago

Um... I’m gonna go with the new version on this one

wyatt hollingsworth
Community Member
4 months ago

Hi kids im the Zodiac Killer!

AndersM
Community Member
4 months ago

So Pennywise unknown' uncle used to work a McDonald's

angelica H
Community Member
4 months ago

this is nightmare material

Grey Unicorn
Community Member
4 months ago

They’re both creepy, in my opinion.

Oli~
Community Member
4 months ago

🙇

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#3

Michelin Man

Michelin Man

The Michelin Group Report

ZAX-A-DWEEB
Community Member
4 months ago

ok the first one gonna give me night mares 0.o

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#4

Trix Rabbit

Trix Rabbit

General Mills Report

Mintchinchilla
Community Member
4 months ago

i like the old one, personaly.....its cuter

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#5

Colonel Sanders

Colonel Sanders

KFC Report

NoodleBear
Community Member
4 months ago

I feel like I like the old one better

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#6

Toucan Sam

Toucan Sam

Kellogg's Report

NoodleBear
Community Member
4 months ago

Aw, why’d they get rid of the old one??

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#7

Mr Clean

Mr Clean

Mr Clean Report

Jazzy C.
Community Member
4 months ago

and.. still bald...

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#8

Julius Pringles

Julius Pringles

https://www.pringles.com/us/home.html Report

NoodleBear
Community Member
4 months ago

Yikes

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#9

Kool-Aid Man

Kool-Aid Man

Kool-Aid Report

Average Grizzlies Fan
Community Member
4 months ago

The old one is going to give me nightmares lol

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#10

The Burger King

The Burger King

Burger King Report

NoodleBear
Community Member
4 months ago

I don’t understand the reason for a plastic face when you could just hire an actor

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#11

Chester Cheetah

Chester Cheetah

Cheetos Report

NoodleBear
Community Member
4 months ago

Not that much different tbh

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#12

Sun-Maid

Sun-Maid

Sun-Maid Report

NoodleBear
Community Member
4 months ago

She looks like she grew up

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#13

Quiky

Quiky

Nesquik Report

Gold roses
Community Member
4 months ago

Kind of the same

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#14

Pillsbury Doughboy

Pillsbury Doughboy

Pillsbury Report

Zoila Flores Pena
Community Member
4 months ago

No difference.

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#15

Jolly Green Giant

Jolly Green Giant

Green Giant Report

NoodleBear
Community Member
4 months ago

He looks pretty much the same

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

Community Member
4 months ago

Whoa there hang on..HE HAD A NAME?!?

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#17

Mr Peanut

Mr Peanut

Planters Report

Jack Thompson
Community Member
4 months ago

Ew

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See Also on Bored Panda
#18

Alfred E. Neuman

Alfred E. Neuman

Mad Magazine Report

NoodleBear
Community Member
4 months ago

There’s no difference

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#19

Cap'n Cruch

Cap'n Cruch

Cap'n Crunch Report

Wendy Jivraj
Community Member
4 months ago

I like the old one better

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#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

Avery S Alberico
Community Member
4 months ago (edited)

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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#21

Energizer Bunny

Energizer Bunny

Energizer Report

Jazzy C.
Community Member
4 months ago

looks like he had too many donuts.

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#22

Dig'em Frog

Dig'em Frog

Kellogg's Report

Average Grizzlies Fan
Community Member
4 months ago

I just saw their slogan: Honey Smackin' Good

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