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Cheeky Bus Ad Raises Colon Cancer Awareness With Butt-Crack Seats
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Advertising, Social Issues7 years ago

Cheeky Bus Ad Raises Colon Cancer Awareness With Butt-Crack Seats

Commuters riding the buses in Chicago are about to see a whole lot more butts, but it’s all for a good cause. Meredith’s Miracles, a charity established to raise awareness about colon cancer and rectal cancer, covered the backsides of Chicago’s buses with bums that invite commuters to get their colons checked.

Colon cancer is currently the second-most deadly cancer in the U.S. Regular rectal exams, however, drastically increase the chances that this cancer will be diagnosed and treated in time for a fall recovery. Last year, 136,830 people were diagnosed with the disease in the U.S.

FCB, an award-winning international advertising and marketing agency, designed the eyebrow-raising but well-intentioned ad campaign.

More info: merediths-miracles.org | Facebook | Twitterfcb.com (h/t: designtaxi)

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Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Liked looking at black dude's white butt.

SimoneMeurant
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I agree it is funny. People have different skin. Surely that was the point of that particular photo? It is not a "mean" comment.

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Melodie
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Cheeky haha I see what you did there.

cowz45
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

hmm, yes very cheeky, but for a good cause : )

AllisonPerkins
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Brings attention to a deadly disease

EricaHolloway
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

CowZ Did u some how construe that comment as racist? False. Need to learn how to interpret satire correctly.

MariahLanning
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Its the same ass on all seats lol I was like damn people need to pull their pants up lol

GlennRees
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

That will get everyone's attention and do something about getting their colon checked. Do it while there is a chance to detect early!

MaryB
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Great ad! (Butt, no one wants to see that!)

KennethMason
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

great way to call attention to a under appreciated issue. Works for people sitting behind you.. What about the people in front????

SusieStenson
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Compare the belts, pants & butts...they're the same in three of the pics. Somebody has been Photoshopping.

SusieStenson
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Look at the belts, pants and butts...they're the same in the bottom three pics. Somebody has been busy with their Photoshop.

SimoneMeurant
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

They are all the same butt. That is the point of the ad.

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GretaBrownson
Community Member
7 years ago

This comment is hidden. Click here to view.

I agree with cowz45

Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Liked looking at black dude's white butt.

SimoneMeurant
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I agree it is funny. People have different skin. Surely that was the point of that particular photo? It is not a "mean" comment.

Load More Replies...
Melodie
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Cheeky haha I see what you did there.

cowz45
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

hmm, yes very cheeky, but for a good cause : )

AllisonPerkins
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Brings attention to a deadly disease

EricaHolloway
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

CowZ Did u some how construe that comment as racist? False. Need to learn how to interpret satire correctly.

MariahLanning
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Its the same ass on all seats lol I was like damn people need to pull their pants up lol

GlennRees
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

That will get everyone's attention and do something about getting their colon checked. Do it while there is a chance to detect early!

MaryB
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Great ad! (Butt, no one wants to see that!)

KennethMason
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

great way to call attention to a under appreciated issue. Works for people sitting behind you.. What about the people in front????

SusieStenson
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Compare the belts, pants & butts...they're the same in three of the pics. Somebody has been Photoshopping.

SusieStenson
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Look at the belts, pants and butts...they're the same in the bottom three pics. Somebody has been busy with their Photoshop.

SimoneMeurant
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

They are all the same butt. That is the point of the ad.

Load More Replies...
GretaBrownson
Community Member
7 years ago

This comment is hidden. Click here to view.

I agree with cowz45

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