Wendy's continues celebrating its favorite, albeit totally made up, holiday, National Roast Day.

The company's social media team, notorious for savage posts, asked if there are any willing volunteers who wanted to be dissed by them on Twitter. And while this may not seem fun to some, many feel that being roasted by Wendy's is an honor and accepted the challenge.

Famous brands, ordinary people, everyone is getting in line, and Wendy's is serving them exactly what they wish for.

Continue scrolling to check out the ferocious insults, and when you're done, fire up Bored Panda's article about the earlier National Roast Day celebration.

More info: Twitter

Image credits: Wendys
#1

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Wendys Report

tuzdayschild
Community Member
2 months ago

that made me laugh

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Wendy's social media image is legendary and it's definitely creating a following. But there was no closed-door meeting at the company headquarters where executives decided to reengineer the brand's marketing strategy. Instead, executives say, that edgy high-profile productions like a Super Bowl commercial that directly called out competitor McDonald's and the unique “We Beefin?” mixtape represent more of an evolution for the voice of the burger brand birthed by Dave Thomas.

“What I would say is Wendy’s has always been about this,” Carl Loredo, VP of brand and advertising, said “Going back to 1969, we’ve always been different. Candidly, that’s why we’ve always had square burgers made with fresh, never frozen beef. It’s why we have a Frosty, not a milkshake.”

#2

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James016
Community Member
2 months ago

Oof

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“What I would say is Wendy’s has always been about this,” Carl Loredo, VP of brand and advertising, said “Going back to 1969, we’ve always been different. Candidly, that’s why we’ve always had square burgers made with fresh, never frozen beef. It’s why we have a Frosty, not a milkshake.”

Loredo highlighted that even early Wendy’s television commercials took a unique approach with their “Where’s the beef?” catchphrase: “There was always this tone, right? It was about confidence, it was about fun, and in a lot of ways being positive.”

The central theme at the heart of the burger chain’s branding strategy is that people at Wendy’s are serious about the food, but not themselves. Loredo said the roots of that approach are traced back to the portrayal of Wendy herself, a lighthearted, pigtailed kid.

#3

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Slinkman
Community Member
2 months ago (edited)

This was accurate for IE, not for Edge. I like Edge way more than Chrome. Uses less RAM and works like a charm.

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#4

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KombatBunni
Community Member
2 months ago (edited)

I felt that burn from here. Ouch 🔥

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Over the years, Wendy's has reimagined its advertising message to new platforms, particularly on social media. But it has also been willing to experiment.

Consider the mixtape, a five-song production released in 2018 on iTunes and Spotify. It used hip hop to throw insults at Burger King and McDonald’s with tracks like “Rest in Grease,” “Holding it Down” and “Clownin’.”

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Chris Miller
Community Member
2 months ago

Zing!

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#6

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rosid rukmana
Community Member
2 months ago

Ouch!

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“I think what’s important for us and our team is to try to find new and innovative ways to continue to tell our story,” Loredo explained. “It’s a very, very, very cluttered marketplace out there as you think of all the messages that are coming to us ... We have to find ways to breakthrough.”

#7

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Vic
Community Member
2 months ago

Even Wendy's twitter account handler knows better than to mess with a kitty cat..

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#8

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Patti Brock
Community Member
2 months ago

The Best!

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When it comes to social media, Wendy's believes that people are coming to it to be entertained, so it tries to deliver.

But according to Loredo, much of that voice is traced back to the medium itself. Twitter, for example, allows for a more playful presence. The social media team—manned by both an in-house team and agency workers—must think about the best ways to express Wendy’s voice on each individual platform.

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Natalia
Community Member
2 months ago

Roasted! 😝

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#10

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chillchillpill
Community Member
2 months ago

Owww!

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#11

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Sonja_kitty
Community Member
2 months ago

Anyone remember watermelon flavored Oreos *shutter* gross

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#12

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Sista of the moon
Community Member
2 months ago

Lol

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“Twitter might be the way you talk to your brother, but as you think of Facebook it might be the way you talk to your mom … so there’s aspects of how far you go down the line,” Loredo said. “We have to be mindful of where are we, what’s the platform. Our voice on Twitter would not work in the world of Instagram.”

#13

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Slinkman
Community Member
2 months ago

This comment is hidden. Click here to view.

This comment has been deleted.

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#14

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Michael Green
Community Member
2 months ago (edited)

Actually made me chuckle. Boom roasted.

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#15

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Natalia
Community Member
2 months ago

Ouch...

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While a savage roast or snarky call out to the competition might not directly result in more restaurant visits, Loredo believes it helps to build a loyal following, which allows the company to continually showcase how it’s different, whether it’s with a playful voice or with the burgers and fries it serves in stores—that idea has remained a central thread in its aggressive posture toward burger behemoth McDonald’s.

#16

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Diana Eriksson
Community Member
2 months ago

OOF

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#17

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Lydia Shen
Community Member
2 months ago

Ooooooooooooof

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#18

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Doggo Froggo
Community Member
2 months ago

Surely it should be a cup for Pepsi?

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#19

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Sista of the moon
Community Member
2 months ago

Well, they’re not wrong

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#20

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Shannon Matthews
Community Member
2 months ago

I see it!

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#21

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Sofiia Melnikova
Community Member
2 months ago

Gotta give Swedish Fish a little bit of credit for their own roast! (even if Wendy's outdone them)

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#22

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Tabitha L
Community Member
2 months ago

Impressive

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#23

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あんぱんまん
Community Member
2 months ago

OOF

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#24

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BlackPearltheSeaWing/NightWing
Community Member
2 months ago

Haha I like how they requested for a funko Wendy.

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#25

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MERCI LANGSTON
Community Member
2 months ago

How do they come up with these? It would take me years to come up with one.

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#26

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UncleRussian
Community Member
2 months ago

Who brought Megamind into our universe?

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#27

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Sista of the moon
Community Member
2 months ago

Oh hate elementary school minion kids

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#28

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Hehehehehehehehe (ve/ver)
Community Member
2 months ago

This one made me laugh 😂

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#29

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Sista of the moon
Community Member
2 months ago

Oh man. I also kinda hate those guys. It’s like, uh I can carry it

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#30

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Abhainn
Community Member
2 months ago

accurate:)

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#31

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Tabitha L
Community Member
2 months ago

Truth. I can't remember anyone ever being excited to show off their new Toyota.

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#32

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Abhainn
Community Member
2 months ago

ooh, that one was pretty good

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#33

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Michael Green
Community Member
2 months ago

Bahahaha.

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#34

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Abhainn
Community Member
2 months ago

?

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#35

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Michael Green
Community Member
2 months ago

Clippy... You're dating yourself, Wendy's.

Tabitha L
Community Member
2 months ago

Clippy is a tragedy that has reverberated through the generations.

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Catlady6000
Community Member
2 months ago

Anyone else miss Clippy? Wish he was still available as an app

MERCI LANGSTON
Community Member
2 months ago

HAHAHAHA!!!

CincyReds
Community Member
1 month ago

I miss clippy, I turned mine into a dog, and I miss him

Darth Vader
Community Member
2 months ago

Uncanny

Bunzilla
Community Member
2 months ago

yeah. . .actually

backatya
Community Member
2 months ago

wanna be someone with BLM

Ashley Wright
Community Member
2 months ago

If anyone needs an update, it’s the braided, freckle-faced red-hair girl. Hm. Who could that be?

Mike Rodrick
Community Member
2 months ago

Is that supposed to be a beard or haven't you washed your face for a month?

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#36

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Bacony Cakes
Community Member
2 months ago

I think the chicken's pretty good.

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#37

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Sista of the moon
Community Member
2 months ago

Oof

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#38

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Michael Green
Community Member
2 months ago

Boom roasted.

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#39

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YoChicken
Community Member
2 months ago

Yussssss

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#40

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Michael Green
Community Member
2 months ago

...not good I imagine..

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Note: this post originally had 68 images. It’s been shortened to the top 40 images based on user votes.