Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and angry coffee breaks, the final version’s ready. It’s being rolled out worldwide… and that’s when thousands of people report seeing a completely different image than they intended.

When Headspace content director Freddie Campion shared how his wife had thought that Colonel Sanders had a stick body instead of a bowtie in the KFC logo, other Twitter users pitched in with their own hilarious misinterpretations of well-known logos. Check ‘em out below and upvote your fave tweets, dear Pandas. Just don’t say we didn’t warn you—you’ll have a hard time unseeing these! Be sure to share your own misunderstood logo moments in the comments.

This isn’t the first time that Bored Panda has written about people misinterpreting the KFC logo and the stick body now being seared into our minds for a long, long time. I’d forgotten all about it a few months after learning the truth, but Freddie brought everything back. And I knew just who to talk to about all of this. Curious? Read on!

#1

Misunderstood-Logos

sasidechick Report

🅼🅸🅺🅴 🅿🅴🅽🅲🅴🆂 🅵🅻🆈
2 months ago

Well, neither did I.

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#2

Misunderstood-Logos

GeekTrader Report

🅼🅸🅺🅴 🅿🅴🅽🅲🅴🆂 🅵🅻🆈
2 months ago

Those bunnies oughta put on some pounds if you want to fulfill your guess!

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#3

Misunderstood-Logos

yoongiseggcup Report

Average Grizzlies Fan
Community Member
2 months ago

I never noticed it until I watched a video on hidden things in logos.

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Bored Panda spoke about Freddie’s thread with comedy writer, author, and musical comedian Ariane Sherine, who had previously gone viral for her tweet about her friend misinterpreting the KFC logo as well. Twitter users brought Freddie’s thread to her attention as well.

I was incredibly curious to find out whether Freddie’s wife was Ariane’s friend. It sounded like too much of a coincidence. Maybe this was a sign from the Universe? Alas! Ariane confirmed to Bored Panda that there’s no connection between her friend and Freddie.

“They’re clearly kindred spirits though! I should hook them up (though Freddie’s wife might not like that much!),” Ariane joked.

#4

Misunderstood-Logos

Teeda100 Report

Ola Polowczyk
Community Member
2 months ago

Fair point. In cartoons, the dead characters have eyes like that.

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#5

Misunderstood-Logos

clarkzip Report

Catto De Smol
Community Member
2 months ago

It's 7 up, right?

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#6

Misunderstood-Logos

girlfrommars Report

Average Grizzlies Fan
Community Member
2 months ago

A very polygonal strawberry.

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I wanted to find out the best way to make myself forget that Colonel Sanders looks like he has a stick body and Ariane made my day with her quips. “Why try to unsee the stick body? Just accept it. Colonel Sanders is like a stick because he doesn’t eat his own products! That is not the body of a man who has eaten much fried chicken,” she shared.

Unfortunately, acceptance seems like the only path forward, dear Readers. Hopefully, we’ll forget all about stick-Sanders over the next few months… until someone else makes a viral thread about the logo. With Freddie’s thread having gotten over 425k likes, KFC couldn’t ask for better exposure.

According to Comedian Ariane, logo designers can try and minimize the chances of their illustrations being misinterpreted by running them past as many people as possible. The bigger the pool, the bigger the chance of spotting that something’s off. However, Ariane hopes they don’t do that because then there’d be no hilarious misunderstandings.

#7

Misunderstood-Logos

of_utley Report

Elsker
Community Member
2 months ago

what i'm wondering; why do fish need restoring??

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#8

Misunderstood-Logos

b0nefather Report

Whipple Walker
Community Member
2 months ago

and an fw...

The one and only
Community Member
2 months ago

wOa

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Beth Bartel
Community Member
2 months ago

To me it looks like a whale standing on its tail fins

Sportsgal
Community Member
2 months ago

Thats what I saw too! Glad its not just me!

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Marigen Beltran
Community Member
2 months ago

I see a standing whale

Becca Gizmo the Squirrel
Community Member
2 months ago

Why didn't they use the red w as the w in worth? Never seen this logo until just now. I definitely thought it was a dancing squid or octopus before I read the title. Barely see the elephant.

Becca Gizmo the Squirrel
Community Member
2 months ago

P.S. I do not accept this logo.

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No Username
Community Member
2 months ago

Took me a while to see it... And I used to live in Fort Worth! Only for like a year though

Dorothy Parker
Community Member
2 months ago

Not a happy whale?

Lisa
Community Member
2 months ago

after the Pittsburgh one, this one displeases me.

Olive Stirk
Community Member
2 months ago

or a hula whale

Davor Jelacic
Community Member
2 months ago

Looks like a smiling whale with a tail dancing can can to me...

Gareth Graham
Community Member
2 months ago

I see a whale with saggy boobs

Debrina Blackmoon
Community Member
2 months ago

Now I want to see a hula dancing octopus!

Charlotte Shortt
Community Member
2 months ago

MY MOM GREW UP IN FW ITS SO GOOOOD I LOVE FW

cheezydinosaur
Community Member
1 month ago

I thought ghost

Carrie Roettger
Community Member
2 months ago

That's my local zoo! One of my favorite Fort Worth places.

Zinti
Community Member
2 months ago

I thought it was a whale dancing on the water... (>_>)

Marsha Brown
Community Member
2 months ago

Would love to hear your answers on a Rorschach test!

Sue Sanders
Community Member
2 months ago

It's okay, but I think they could've improved on that logo.

Karen Klinck
Community Member
2 months ago

I vote for the octopus.

Jackie Wacky
Community Member
2 months ago

I prefer the hula dancing octopus.

Starlee87
Community Member
2 months ago

I see a whale 🐋🐳

Elaine Dodge
Community Member
2 months ago

I want a hula dancing octopus!

Ashley Wright
Community Member
2 months ago

It’s also the letters F and W for Fort Worth

NOAH KAMRATH
Community Member
2 months ago

oh, I totally knew that the whole time, definitely

Lord Mysticlaw
Community Member
2 months ago

I see a walrus

Grace
Community Member
2 months ago

OMG I used to live in fort worth, and i always thought it was a duck

Shell O
Community Member
2 months ago

I see a dolphin

Gerry Higgins
Community Member
2 months ago

I thought it was a chicken

Mary Peace
Community Member
2 months ago

I wish I had seen this first before anyone told me what it was. Living in the UK I had never heard of some of these, but this one I would never have thought this is an elephant.

Stephanie Hewitt
Community Member
2 months ago

Whatever it is its awful

Damon Tripodi
Community Member
2 months ago

I thought it was a porpoise

KimTx
Community Member
2 months ago

I always see the elephant. Thank you for pointing put the FW.

NatalieC
Community Member
2 months ago

I see a whale in some tall grass, or maybe on fire.

Rowena Ravenclaw
Community Member
2 months ago

took me a while to see the elephant

Sent From The Slytherin House
Community Member
2 months ago

I laughed so hard at this

Aldert Nagel
Community Member
2 months ago

Nope, flipper it is..

mooo
Community Member
2 months ago

i thought it was a ghost!

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#9

Misunderstood-Logos

NickLewis37 Report

Łukasz Markuszewski
Community Member
2 months ago

What the duck? I can't see any!

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#10

Misunderstood-Logos

chrisol72 Report

LONDYN BROWN
Community Member
2 months ago

IKR!

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#11

Misunderstood-Logos

nadiabirm Report

Hamilton Lover
Community Member
2 months ago

I thought it was teeth when I was little as well

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#12

Misunderstood-Logos

thesporq Report

Luther von Wolfen
Community Member
2 months ago

Wait... they're not antlers?

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#13

Misunderstood-Logos

willington Report

Ms.M.
Community Member
2 months ago

I did too!

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#14

Misunderstood-Logos

HomerpaloozaJon Report

Francis
Community Member
2 months ago

so are parts of his eyes?!

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#15

Misunderstood-Logos

racieta2 Report

Average Grizzlies Fan
Community Member
2 months ago

If that were true he would be a derpy little lion!

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#16

Misunderstood-Logos

magictwicks Report

🅼🅸🅺🅴 🅿🅴🅽🅲🅴🆂 🅵🅻🆈
2 months ago

I won't ever be able to unsee that.

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#17

Misunderstood-Logos

toho1988 Report

Average Grizzlies Fan
Community Member
2 months ago

I always thought it said Gisnep.

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#18

Misunderstood-Logos

CBJ4Ever Report

Francis
Community Member
2 months ago

This comment has been deleted.

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#19

Misunderstood-Logos

JAG30997 Report

🅼🅸🅺🅴 🅿🅴🅽🅲🅴🆂 🅵🅻🆈
2 months ago

Who came up with that?

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#20

Misunderstood-Logos

Cmullett69 Report

Jeffrey Alexander
Community Member
2 months ago

the capital dome is going up its butt!

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#21

Misunderstood-Logos

KatDalziel Report

Prep To Lose
Community Member
2 months ago

It's a mermaid

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#22

Misunderstood-Logos

AmerIndivis Report

Hamilton Lover
Community Member
2 months ago

I still can’t see the dear...

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#23

Misunderstood-Logos

LordPengwyn Report

BisexualCelebrity
Community Member
2 months ago

what does it say?

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#24

Misunderstood-Logos

ginamarietracy Report

🅼🅸🅺🅴 🅿🅴🅽🅲🅴🆂 🅵🅻🆈
2 months ago

It's a cigar soda, tobacco flavor.

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#25

Misunderstood-Logos

DocBender Report

Dana
Community Member
2 months ago (edited)

Yup, I am so proud every time I see it and make sure to tell anyone who might not know. Go Brewers, Bucks, Badgers, Admirals, and Packers!! For anyone who does not know, it is the logo for the Milwaukee Brewers and the glove is made up of the initials

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#26

Misunderstood-Logos

adamshapiro Report

Sophia Graubart
Community Member
2 months ago

wompa-wompa-wompa-wompa

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#27

Misunderstood-Logos

c_pittman_ Report

Prep To Lose
Community Member
2 months ago

Tbh it really does

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#28

Misunderstood-Logos

birdlaw101 Report

Hamilton Lover
Community Member
2 months ago

In there defense it could be a silhouette of trump. His hair is kinda similar

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#29

Misunderstood-Logos

StephaninAdam Report

WilvanderHeijden
Community Member
2 months ago

Yes, because it's healthy to drink water after a good game of soccer.

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