Many of the fast-food chains that we know and love are not only famous for their food and drinks but for the company logo that represents them. The familiar golden arches of McDonald's, the iconic two-tailed mermaid of Starbucks… Instantly, we know exactly what big brand we’re dealing with and the type of refreshments we can expect.

For many, these logo designs are cultural icons, emblems of a lifestyle that we’ve become accustomed to. But how deep into our subconscious are these famous logos ingrained? Would we still recognize the big companies behind if they weren’t quite the same?

As a brand, the recognisability of your logo idea is a crucial component for driving success. This is why you’ll hardly ever see drastic changes made over the years. A perfect example of this is the Coca Cola logo: despite a slight deviation in the late 1800s, the logo has remained largely the same. A classic case of if it ain’t broke, don’t fix it, some might say. But CDA wanted to mix things up.

The rivalry between famous brands is inevitable, and no more so than in the food industry. But what if rival brands wanted to collaborate? Could they really work together from a branding point of view? We took this totally hypothetical situation and decided to have a little fun, so we’ve “mashed up” some of the most well-known fast food logos out there to see just how malleable they really are… and we have to say, and our brains are now a little fuzzy because of it!

Check them out below and let us know what you think!

More info: cda.eu

#1

Pepsi vs. Coca Cola

CDA Report

Person2638
Community Member
1 year ago

What's disturbing is that I didn't notice anything wrong with the coca cola on the right for a minute

View More Replies...
View more comments
#2

Krispy Kreme vs. Dunkin' Donuts

CDA Report

Jo Bebe
Community Member
1 year ago

Cops will still find it no worries

View more comments
#3

Mcdonalds vs. Burger King

CDA Report

D. Pitbull
Community Member
1 year ago

Okay... so... why did I read the right one in my head as "McBurger King"?

View More Replies...
View more comments
#4

Domino's Pizza vs. Pizza Hut

CDA Report

Kirsten Lockwood
Community Member
1 year ago

any foreigner who would see this, would believe it

View More Replies...
View more comments
#5

Cadbury vs. Hershey's

CDA Report

Carole Reid
Community Member
1 year ago

Hershey's is probably wishing that they had gone with this.

View More Replies...
View more comments
#6

Starbucks vs. Tim Hortons

CDA Report

D. Pitbull
Community Member
1 year ago

She's holding hockey sticks!!!! <3

View More Replies...
View more comments
#7

Chick-Fil-A vs. Kfc

CDA Report

Vicky Zar
Community Member
1 year ago

What is CFA? I only know CFK

View More Replies...
View more comments
#8

Subway vs. Jimmy Johns

CDA Report

Dryft Cat
Community Member
1 year ago

How I read this: SUBWAY SUBWAY SW EAT FRESH EAT FRESH... >o<

View More Replies...
View more comments
#9

Baskin Robbins vs. Dairy Queen

CDA Report

PjandBolt
Community Member
1 year ago

And Dairy Queen has )( flavors instead of 31

View More Replies...
View more comments
#10

Greggs vs. Pret-A-Manger

CDA Report

Give me a beagle any day...
Community Member
1 year ago

What tha heck is pret?

View More Replies...
View more comments
See Also on Bored Panda