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Maybelline Debuts Its First-Ever Male Face For Their New Mascara
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Other5 years ago

Maybelline Debuts Its First-Ever Male Face For Their New Mascara

Maybelline has a new campaign face and for the first time ever it’s a guy!

Named Manny Gutierrez, the 25-year-old is a so-called “beauty boy” that posts make-up tutorials to his millions of followers. “As a child, I would watch my mom get ready for work and just sit there for hours watching her transform,” he told Teen Vogue in 2016. “However, it wasn’t until much later on that I really started to dabble in makeup myself.” And we must say, he’s pretty good! With over 3 million followers on Instagram and 2 million subscribers on Youtube, no wonder this guy is the newest face of Maybelline!

More info: Youtube | Instagram (h/t)

Maybelline has a new campaign face and for the first time ever it’s a guy

Just look at those lashes!

Ladies and gentlemen, meet Manny Gutierrez

The 25-year-old is a so-called “beauty boy” that posts make-up tutorials to his millions of followers

“As a child, I would watch my mom get ready for work and just sit there for hours watching her transform,” Manny said

“However, it wasn’t until much later on that I really started to dabble in makeup myself”

And we must say, he’s pretty good!

No wonder he’s the new campaign face of Maybelline

You can see his campaign with Shayla Mitchell below

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Stille20
Community Member
5 years ago

Not to be negative, but while this is a victory in the gender equality column, It's a marketing move by Maybelline, not a social one.

Juana
Community Member
5 years ago

Yes indeed, it's creating buzz which is good for business. However, it isn't making me want to go buy makeup. But I'm not the demographic.

Load More Replies...
Bella
Community Member
5 years ago

it's his damn face he can do whatever the hell he likes

Meredith
Community Member
5 years ago

Thank you!!!

Load More Replies...
Jasminka
Community Member
5 years ago

It's sort of weird to see guys wearing makeup. I mean I don't think that amount of makeup looks good on females either though

Daria B
Community Member
5 years ago

Rock stars do that since decades ago. And K-pop stars too actually. I get your point, though.

Load More Replies...
Samantha Manley
Community Member
5 years ago

I think it's great. Their market demographic, young women, are used to seeing guys in make up at Sephora, on Instagram on YouTube a fair percentage of the beauty bloggers out there are male, and even among their peers so it's a great marketing idea & hey I'm all for it to. To Quote Wayne Goss, another male beauty blogger, it's only make up.

Michael Dumonde
Community Member
5 years ago

The makeup is beautiful and flawless. I greatly admire people who have the artistic abilities to create great makeup effects, male or female. It's too bad the campaign line is focused on mascara though because he's obviously wearing false eyelashes in every single shot.

Karin Morris
Community Member
5 years ago

He looks better without it.

Kari M
Community Member
5 years ago

every person on this world is more cute without that sh¨t called makeup .. :/

Load More Replies...
Daria B
Community Member
5 years ago

Seeing some "anti-guy-make-up" posts down here, I have to write the following, even if it's a bit unrelated to the article. Make-up doesn't neccessarily make a man feminine. So many male celebrities around the world wear make-up, but I bet you don't even notice. The thing is, there are various make-up styles for various kinds of looks. And no, it's not even always a neutral look, for many rock and pop stars obviously wear mascaras, and eyeshadows, eyeliners, lipsticks, face-paint etc., and still look masculine. This boy in this advert, he looks feminine because he likes it this way, but not all guys who wear make-up look, or aim to look, like females.

Jade
Community Member
5 years ago

If wearing makeup makes him happy - let him do it! It's not hurting anyone. I always think if you're not hurting anyone or making anyone else unhappy, then do anything that makes YOU happy. Who decided that boys can't wear makeup? Why does it bother anyone? It shouldn't! Let's get a little tolerance in the world everyone. Those that are annoyed/disgusted/angry at looking at him wearing makeup, what does that say about YOU?

Ditkov
Community Member
5 years ago

The problem is that maybelline showing that as a big fkn deal. And this is the problem by itself that people actually care about such things instead of something really interesting or more meaningfull

Load More Replies...
Emilia Bukowska
Community Member
5 years ago

nope

Silent Skeleton
Community Member
5 years ago

He's gorgeous

Felicia Dale
Community Member
5 years ago

I'm so pleased for him! A sign of how times are changing and allowing people to express themselves in ways that not so long ago were impossible- for no good reason at all.

Pi...
Community Member
5 years ago

Who cares about male or female! Just go Cruelty Free for ALL cosmetics, Maybelline!

Crystllee
Community Member
5 years ago

Lash inserts still used and none of us will probably achieve that look using ANY mascara alone... So nothing really different in their ads.

Marie Claire Lafreniere
Community Member
5 years ago

I can easily achieve those lashes with nothing but the help of a it of regular mascara, actually.

Load More Replies...
Intensive Panda
Community Member
5 years ago

I think it's too much

classicgoldrush
Community Member
5 years ago

Nice to see! He really is an exceptional make up artist and I find him pretty funny as well in his youtube videos.

Amy Force
Community Member
5 years ago

LMAO The band POISON was doing this in the '80's.... as was just about every other '80's metal hair band. I always wondered why none of them got a contract with a makeup co.! XD

NQ L
Community Member
5 years ago

So this must be a thing now. I was really confused (and amazed) when I saw a guy in full-blown makeup, Louis Vuitton Neverfull bag, skinny jeans and a full beard in a grocery store. I mean he was beautiful. His makeup skills were superb. I just didn't get the beard thing. But whatever they do, it's their rights.

Tracy Moorhead
Community Member
5 years ago

He looks good with and without makeup!

Levi Heichou
Community Member
5 years ago

I love him I watch his YouTube channel

Gwinevere von Ludwig
Community Member
5 years ago

He's gorgeous, with or without makeup

Katla Kristjánsdóttir
Community Member
5 years ago

I love this ad :)

River Darling
Community Member
5 years ago

He's gorgeous! Love the full face make-up with a little cheeky stubble!

Jakiś Koleś
Community Member
5 years ago

When I see a GUY in such sexy makeup I start to think that someone tries to affect on my heterosexuality (or at least test it).

Andreea Miruna
Community Member
5 years ago

If those lashes are real and that's just mascara, I'm the Queen of England. *Pleasedon'tbefakespleaseplease*

Kity Cat
Community Member
5 years ago

Girl or boy

Too Lazy To Care 🐼
Community Member
5 years ago

It's a boy. A very handsome/pretty one at that!

Load More Replies...
Bubble POP
Community Member
5 years ago

He collabed w/ Joey Graceffa!!

Princess Panda
Community Member
5 years ago

Every one of you people leaving hate coments go the fuck on some where. You're just jealous that he's prettier than you.

Kat Blak
Community Member
5 years ago

For a moment there I thought I was becoming bi... nope, its a guy

Miklós Nagy
Community Member
5 years ago

If it supposed to be a male make-up why did they sminked him as a woman?

Kari M
Community Member
5 years ago

and all the neo feminism now defend the bizzare guy , he could be good on makeup but is for womens .. and also the makeup is a fake ilusion of beauty maybelline you do it again

Too Lazy To Care 🐼
Community Member
5 years ago

Makeup may be marketed towards woman, but if a man wants to wear makeup then let him. He looks gorgeous anyways.

Load More Replies...
Piitaaraq Vaisanen
Community Member
5 years ago

Ichiban

Rainbo
Community Member
5 years ago

Beautiful face. Love his androgynous features

Heather Keedy Bateman
Community Member
5 years ago

He's so pretty...I'm so confused...

Dracule Mihawk
Community Member
5 years ago

I'm all up for equality but personally, I think they should just stick with a woman. He can do whatever he wants but I'd rather see a lady.

Sasy
Community Member
5 years ago

Makes perfect sense to me to have a guy advertise mascara, nearly every guy I know has incredible lashes, I often wondered if it is because we are constantly pulling at ours if we stunt their growth. Someone said all celebrities wear make up, if on camera usually EVERYONE wears make up, it is because of lighting and how the face is picked up...without the added make up they wash out on film. If people are going to pick on males for wearing make up, and mention other cultures, maybe look into the cultures, because I seem to remember a lot of make up worn by leaders, Kings etc in many of those same countries in historical information. In the times of Mozart Men wore more make up than women in many cases, it even lead to death because of the amount of poison they contained. Also remember all female roles in theater back in the day played by Men wearing make up and in no way did it have anything to do with sexuality.

Sick Boy
Community Member
5 years ago

Conchita Wurst called...

FlowerChild
Community Member
5 years ago

Lovely!

eildh Murchison
Community Member
5 years ago

Flawless! I need tips from this guy asap.

Chris Gen
Community Member
5 years ago

Love that Maybelline is celebrating talent, Manny is a phenomenal make up artist and not just a pretty face

Jarko Wolf
Community Member
5 years ago

Time for "Podesta pizza" or a "chicken" (killed for Moloch). A "spirit-coocking" make-up . Where is the husband of Barry Soetoro, Michael Bombama ? Ave Allah! https://i.redditmedia.com/XXY0aFj4I8pjptK_MZklliexfJ8Z8IL0mBvPmLbvIlI.jpg?w=512&s=4512cbf8e62065c8c68004fb0c37ef95

Barbara Baxendale
Community Member
5 years ago

He looks better without makeup !!

Chriss Peppos
Community Member
5 years ago

Like a freak

Too Lazy To Care 🐼
Community Member
5 years ago

How is he a freak?

Load More Replies...
Linda Goodman
Community Member
5 years ago

By all means, men should marginalize and replace women as much as humanly possible. And fake wombs are just around the corner., so soon they won't be needed at all. It's the misogynist new world order way!

Anna Salerno
Community Member
5 years ago

NEWS FLASH: Manny stay a man you are much better looking as God intended you to be. NEWS FLASH 2: I'll not buy Covergirl make up again... go sell it to the gender equality market. It makes me want to throw up!

Princess Panda
Community Member
5 years ago

Well, hon, yes god made us the way we are, including personality, so if he wants to wear make up let him. And, I'm sure you're all doing us a favor by not putting make up on, use that vomit instead

Load More Replies...
Keith Verret
Community Member
5 years ago

This comment is hidden. Click here to view.

maybe his face but my face says no, hell no, fracking no, and no damn way Maybegreedy

Meike Henneman
Community Member
5 years ago

This comment is hidden. Click here to view.

My goodness, look at the lips on that guy!

Teleri Nyfain
Community Member
5 years ago

This comment is hidden. Click here to view.

Not impressed - I watch Asian dramas & films, listen to KPop etc.... go check out GDRAGON for really gorgeous male lashes - & those Hallyu Idols know how to rock that guyliner...

Wayne G
Community Member
5 years ago

This comment is hidden. Click here to view.

Fuck off with this shit

Ditkov
Community Member
5 years ago

This comment is hidden. Click here to view.

#ShitPplDoForMoney

Cody Eriksen
Community Member
5 years ago

This comment is hidden. Click here to view.

This is cool and all...male model for make-up. But all I can think is... Let the Hunger Games begin!... Get it... all the guys wearing Make-up.

Etien De Lamothe Cassel
Community Member
5 years ago

This comment is hidden. Click here to view.

Good God, kill me now. How ridiculous.

Marie Claire Lafreniere
Community Member
5 years ago

This comment is hidden. Click here to view.

If you want to be a woman, fine be one... but a man with makeup is in no way masculine or attractive past eye liner Looks more like a peacock then anything else, it destroyed his beauty

Bella
Community Member
5 years ago

hm, and why does a man have to be completely masculine to be beautiful?

Load More Replies...
Alan Aurmont
Community Member
5 years ago

This comment is hidden. Click here to view.

That's not male...

Doge Da Lord
Community Member
5 years ago

And your not a wolf with a human body....

Load More Replies...
Jim Wolfson
Community Member
5 years ago

This comment is hidden. Click here to view.

I wonder if this "man" is aware that Mooslums (democRats' favorite pet terrorist illegal aliens) would rush to throw him off the roof of the nearest building?

Jim Wolfson
Community Member
5 years ago

This comment is hidden. Click here to view.

Freaks is freaks. Normal men are overseas, ready to defend these nancies from bad people.

Benito Queldiprincipe
Community Member
5 years ago

This comment is hidden. Click here to view.

i'm puke

Chelsea Ashford
Community Member
5 years ago

Nice to meet you puke

Load More Replies...
Stille20
Community Member
5 years ago

Not to be negative, but while this is a victory in the gender equality column, It's a marketing move by Maybelline, not a social one.

Juana
Community Member
5 years ago

Yes indeed, it's creating buzz which is good for business. However, it isn't making me want to go buy makeup. But I'm not the demographic.

Load More Replies...
Bella
Community Member
5 years ago

it's his damn face he can do whatever the hell he likes

Meredith
Community Member
5 years ago

Thank you!!!

Load More Replies...
Jasminka
Community Member
5 years ago

It's sort of weird to see guys wearing makeup. I mean I don't think that amount of makeup looks good on females either though

Daria B
Community Member
5 years ago

Rock stars do that since decades ago. And K-pop stars too actually. I get your point, though.

Load More Replies...
Samantha Manley
Community Member
5 years ago

I think it's great. Their market demographic, young women, are used to seeing guys in make up at Sephora, on Instagram on YouTube a fair percentage of the beauty bloggers out there are male, and even among their peers so it's a great marketing idea & hey I'm all for it to. To Quote Wayne Goss, another male beauty blogger, it's only make up.

Michael Dumonde
Community Member
5 years ago

The makeup is beautiful and flawless. I greatly admire people who have the artistic abilities to create great makeup effects, male or female. It's too bad the campaign line is focused on mascara though because he's obviously wearing false eyelashes in every single shot.

Karin Morris
Community Member
5 years ago

He looks better without it.

Kari M
Community Member
5 years ago

every person on this world is more cute without that sh¨t called makeup .. :/

Load More Replies...
Daria B
Community Member
5 years ago

Seeing some "anti-guy-make-up" posts down here, I have to write the following, even if it's a bit unrelated to the article. Make-up doesn't neccessarily make a man feminine. So many male celebrities around the world wear make-up, but I bet you don't even notice. The thing is, there are various make-up styles for various kinds of looks. And no, it's not even always a neutral look, for many rock and pop stars obviously wear mascaras, and eyeshadows, eyeliners, lipsticks, face-paint etc., and still look masculine. This boy in this advert, he looks feminine because he likes it this way, but not all guys who wear make-up look, or aim to look, like females.

Jade
Community Member
5 years ago

If wearing makeup makes him happy - let him do it! It's not hurting anyone. I always think if you're not hurting anyone or making anyone else unhappy, then do anything that makes YOU happy. Who decided that boys can't wear makeup? Why does it bother anyone? It shouldn't! Let's get a little tolerance in the world everyone. Those that are annoyed/disgusted/angry at looking at him wearing makeup, what does that say about YOU?

Ditkov
Community Member
5 years ago

The problem is that maybelline showing that as a big fkn deal. And this is the problem by itself that people actually care about such things instead of something really interesting or more meaningfull

Load More Replies...
Emilia Bukowska
Community Member
5 years ago

nope

Silent Skeleton
Community Member
5 years ago

He's gorgeous

Felicia Dale
Community Member
5 years ago

I'm so pleased for him! A sign of how times are changing and allowing people to express themselves in ways that not so long ago were impossible- for no good reason at all.

Pi...
Community Member
5 years ago

Who cares about male or female! Just go Cruelty Free for ALL cosmetics, Maybelline!

Crystllee
Community Member
5 years ago

Lash inserts still used and none of us will probably achieve that look using ANY mascara alone... So nothing really different in their ads.

Marie Claire Lafreniere
Community Member
5 years ago

I can easily achieve those lashes with nothing but the help of a it of regular mascara, actually.

Load More Replies...
Intensive Panda
Community Member
5 years ago

I think it's too much

classicgoldrush
Community Member
5 years ago

Nice to see! He really is an exceptional make up artist and I find him pretty funny as well in his youtube videos.

Amy Force
Community Member
5 years ago

LMAO The band POISON was doing this in the '80's.... as was just about every other '80's metal hair band. I always wondered why none of them got a contract with a makeup co.! XD

NQ L
Community Member
5 years ago

So this must be a thing now. I was really confused (and amazed) when I saw a guy in full-blown makeup, Louis Vuitton Neverfull bag, skinny jeans and a full beard in a grocery store. I mean he was beautiful. His makeup skills were superb. I just didn't get the beard thing. But whatever they do, it's their rights.

Tracy Moorhead
Community Member
5 years ago

He looks good with and without makeup!

Levi Heichou
Community Member
5 years ago

I love him I watch his YouTube channel

Gwinevere von Ludwig
Community Member
5 years ago

He's gorgeous, with or without makeup

Katla Kristjánsdóttir
Community Member
5 years ago

I love this ad :)

River Darling
Community Member
5 years ago

He's gorgeous! Love the full face make-up with a little cheeky stubble!

Jakiś Koleś
Community Member
5 years ago

When I see a GUY in such sexy makeup I start to think that someone tries to affect on my heterosexuality (or at least test it).

Andreea Miruna
Community Member
5 years ago

If those lashes are real and that's just mascara, I'm the Queen of England. *Pleasedon'tbefakespleaseplease*

Kity Cat
Community Member
5 years ago

Girl or boy

Too Lazy To Care 🐼
Community Member
5 years ago

It's a boy. A very handsome/pretty one at that!

Load More Replies...
Bubble POP
Community Member
5 years ago

He collabed w/ Joey Graceffa!!

Princess Panda
Community Member
5 years ago

Every one of you people leaving hate coments go the fuck on some where. You're just jealous that he's prettier than you.

Kat Blak
Community Member
5 years ago

For a moment there I thought I was becoming bi... nope, its a guy

Miklós Nagy
Community Member
5 years ago

If it supposed to be a male make-up why did they sminked him as a woman?

Kari M
Community Member
5 years ago

and all the neo feminism now defend the bizzare guy , he could be good on makeup but is for womens .. and also the makeup is a fake ilusion of beauty maybelline you do it again

Too Lazy To Care 🐼
Community Member
5 years ago

Makeup may be marketed towards woman, but if a man wants to wear makeup then let him. He looks gorgeous anyways.

Load More Replies...
Piitaaraq Vaisanen
Community Member
5 years ago

Ichiban

Rainbo
Community Member
5 years ago

Beautiful face. Love his androgynous features

Heather Keedy Bateman
Community Member
5 years ago

He's so pretty...I'm so confused...

Dracule Mihawk
Community Member
5 years ago

I'm all up for equality but personally, I think they should just stick with a woman. He can do whatever he wants but I'd rather see a lady.

Sasy
Community Member
5 years ago

Makes perfect sense to me to have a guy advertise mascara, nearly every guy I know has incredible lashes, I often wondered if it is because we are constantly pulling at ours if we stunt their growth. Someone said all celebrities wear make up, if on camera usually EVERYONE wears make up, it is because of lighting and how the face is picked up...without the added make up they wash out on film. If people are going to pick on males for wearing make up, and mention other cultures, maybe look into the cultures, because I seem to remember a lot of make up worn by leaders, Kings etc in many of those same countries in historical information. In the times of Mozart Men wore more make up than women in many cases, it even lead to death because of the amount of poison they contained. Also remember all female roles in theater back in the day played by Men wearing make up and in no way did it have anything to do with sexuality.

Sick Boy
Community Member
5 years ago

Conchita Wurst called...

FlowerChild
Community Member
5 years ago

Lovely!

eildh Murchison
Community Member
5 years ago

Flawless! I need tips from this guy asap.

Chris Gen
Community Member
5 years ago

Love that Maybelline is celebrating talent, Manny is a phenomenal make up artist and not just a pretty face

Jarko Wolf
Community Member
5 years ago

Time for "Podesta pizza" or a "chicken" (killed for Moloch). A "spirit-coocking" make-up . Where is the husband of Barry Soetoro, Michael Bombama ? Ave Allah! https://i.redditmedia.com/XXY0aFj4I8pjptK_MZklliexfJ8Z8IL0mBvPmLbvIlI.jpg?w=512&s=4512cbf8e62065c8c68004fb0c37ef95

Barbara Baxendale
Community Member
5 years ago

He looks better without makeup !!

Chriss Peppos
Community Member
5 years ago

Like a freak

Too Lazy To Care 🐼
Community Member
5 years ago

How is he a freak?

Load More Replies...
Linda Goodman
Community Member
5 years ago

By all means, men should marginalize and replace women as much as humanly possible. And fake wombs are just around the corner., so soon they won't be needed at all. It's the misogynist new world order way!

Anna Salerno
Community Member
5 years ago

NEWS FLASH: Manny stay a man you are much better looking as God intended you to be. NEWS FLASH 2: I'll not buy Covergirl make up again... go sell it to the gender equality market. It makes me want to throw up!

Princess Panda
Community Member
5 years ago

Well, hon, yes god made us the way we are, including personality, so if he wants to wear make up let him. And, I'm sure you're all doing us a favor by not putting make up on, use that vomit instead

Load More Replies...
Keith Verret
Community Member
5 years ago

This comment is hidden. Click here to view.

maybe his face but my face says no, hell no, fracking no, and no damn way Maybegreedy

Meike Henneman
Community Member
5 years ago

This comment is hidden. Click here to view.

My goodness, look at the lips on that guy!

Teleri Nyfain
Community Member
5 years ago

This comment is hidden. Click here to view.

Not impressed - I watch Asian dramas & films, listen to KPop etc.... go check out GDRAGON for really gorgeous male lashes - & those Hallyu Idols know how to rock that guyliner...

Wayne G
Community Member
5 years ago

This comment is hidden. Click here to view.

Fuck off with this shit

Ditkov
Community Member
5 years ago

This comment is hidden. Click here to view.

#ShitPplDoForMoney

Cody Eriksen
Community Member
5 years ago

This comment is hidden. Click here to view.

This is cool and all...male model for make-up. But all I can think is... Let the Hunger Games begin!... Get it... all the guys wearing Make-up.

Etien De Lamothe Cassel
Community Member
5 years ago

This comment is hidden. Click here to view.

Good God, kill me now. How ridiculous.

Marie Claire Lafreniere
Community Member
5 years ago

This comment is hidden. Click here to view.

If you want to be a woman, fine be one... but a man with makeup is in no way masculine or attractive past eye liner Looks more like a peacock then anything else, it destroyed his beauty

Bella
Community Member
5 years ago

hm, and why does a man have to be completely masculine to be beautiful?

Load More Replies...
Alan Aurmont
Community Member
5 years ago

This comment is hidden. Click here to view.

That's not male...

Doge Da Lord
Community Member
5 years ago

And your not a wolf with a human body....

Load More Replies...
Jim Wolfson
Community Member
5 years ago

This comment is hidden. Click here to view.

I wonder if this "man" is aware that Mooslums (democRats' favorite pet terrorist illegal aliens) would rush to throw him off the roof of the nearest building?

Jim Wolfson
Community Member
5 years ago

This comment is hidden. Click here to view.

Freaks is freaks. Normal men are overseas, ready to defend these nancies from bad people.

Benito Queldiprincipe
Community Member
5 years ago

This comment is hidden. Click here to view.

i'm puke

Chelsea Ashford
Community Member
5 years ago

Nice to meet you puke

Load More Replies...
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