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Woman Starts A ‘Make My Size’ Movement To Remind Companies That Women Come In Different Sizes (25 Pics)
Interview With AuthorClothes should be made for people of all shapes and sizes—not just for a small segment of society or some difficult-to-attain ideal. That’s one of the messages that the founder of The 12ish Style fashion blog, Katie Sturino is sending to clothing brands on behalf of women everywhere.
Sturino believes that some women have an incredibly difficult time trying to find clothes that fit them properly because a lot of companies use ‘vanity sizing’ (I mean, how can you be single-digit sized at one store and double-digit sized in another shop?) and other tactics. So she created the #MakeMySize movement.
Sturino ran out of patience when she ordered a whole bunch of clothes online, most of which didn’t fit. That was the moment when her campaign became a reality. If Sturino’s having so much trouble finding something beautiful to wear in NYC, imagine how women living elsewhere might be struggling. Scroll down for Bored Panda's interview with Sturino, upvote your fave photos of women showing us how much they'd love for companies to make clothes in their size, and be sure to check out our previous posts about Sturino right here and here.
More info: The12ishStyle.com | Instagram | Facebook
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It is a disgrace that normal people who are not size 0 can get clothes that fit. There should be universal sizing so you can order the correct size.
Isn't Abercrombie a brand for rich spoiled yacht club teenagers? Why would you even expect to find anything there?
Sturino told us that since announcing the Make My Size campaign, it's gone viral "with 7.4k uses on Instagram and growing."
"I have had great conversations with brands that have resulted in progress, such as Veronica Beard and Diane Von Furstenberg, both of whom I am proud to work with. Their pieces are fashionable and inclusive for all women," she said.
"Though size inclusivity in the fashion industry has made a lot of progress in the past few years, it is clear that there are still some brands that will never extend their range. We have a long way to go," she added.
You know, back in the day department stores had seamstresses on staff to make alterations to their off the rack clothes if you needed them. For example, if you had to buy a larger shirt to accommodate a larger bust, you could have the rest of the shirt cut down to fit, so you’d look shapely instead of dumpy or pregnant. They figured, if you paid the price for their clothes—-which used to actually be name brands made from quality materials—-you deserved to have them fit well. They’d also leave any excess material in the seams and hems, in case you wanted them let out later (since the material would last for years and, you know, your shape can change).
“Fit a US 16”. Translation: Fit a stick thin US 16 year old built like an 8 year old boy.
We also spoke to Sturino about her newest campaigns and projects. "Last year, I launched Katie Sturino x Stitch Fix, which was a total pinch me moment! My next collaboration with Stitch Fix is launching this month, so stay tuned to see all the looks. The full range is size inclusive and ideal for summer, lots of fun pops of color."
She continued: "I am also working on my personal care brand, Megababe, which provides solution-oriented products, such as Thigh Rescue, Bust Dust, and Beach Paint. I’m spreading the word that thigh chafe does not have to be your reality!"
Of course it fits Kate Middleton. No offense to her, but she is thinner and flatter than a popsicle stick.
damn you all are haters, for those of you that can afford Torrid and all those places good for you but I for one and a LOT of women I know are not going to pay $50 for a shirt. Sizing is ridiculous. I can't tell you how many times I've worn an 11 from one store but a 16 from another, it's b******t
“I polled you guys and 97% of you felt that there were not enough cute clothes in your size. @huntermcgrady and I are both wearing a US16 and I can’t tell you the frustration when I’m shopping (and I’m a blogger! In NYC!) So while I applaud brands who are making changes to include more sizes, I’m going see if we can work together to let other designers know that they have a whole demographic that wants to shop,” Sturino outlined her mission. Great clothes for everyone? Sounds awesome.
She told Health that she wants clothing companies to “see how many beautiful women they’re missing out on” if they don’t have any plans to introduce extended sizing.
Same thing with buying bike shorts for cycling (the ones with the really necessary padding in the seat area). I’m basically a medium or size 6/8, and XL bike shorts are a very snug fit.
Sturino started her blog, The 12ish Style, when she learned that a lot of women said they’ve never seen their own body type featured on blogs and elsewhere before. “You normally see plus-size women or a size zero. There was really no in-between,” she said.
Even though she faced some obstacles getting her blog off the ground (like finding out what resonates with people), she eventually found that a lot of readers were interested to see people just like them being featured. And that led Sturino to launch her #SupersizeTheLook movement that came right before the Make My Size campaign.
“These days, I constantly receive direct messages from women about their struggles and journeys. They tell me that I have helped them take a step in the right direction,” she said.
YES! That top with the gray plaid pants! I'm tired and you did all the work!
Club Monaco is a brand that's never been meant for adults. It's all teenybopper all the time.
Take sewing classes and start your own line that would sell out in minutes!
I'm not even fat and finding pants that fit is a nightmare. If they fit my waistline, the legs are too tight. If they fit my legs, then the waistline is 1 or 2 sizes too big. Clothing manufacturers don't seem to be considering any other body shape than flat as a board with no curves.
Even men find it difficult to find their clothes, really. I know by my husband. Meanwhile, I'm wearing feminine jeans for males.
Simple solution: stop using arbitrary size charts that are different from brand to brand and product line to product line. Use the standard measurements for the country they're being sold in (inches, centimeters) just like men's clothes. Or even better, just use centimeters and take it as an opportunity to break away from US Customary measurements in a way that people will actually use XD
Berreta It's not a weight problem, some clothes are just cut wrong, sometimes it is cut for 6 feet (1,80m) planks. I'm 5,2 feets (1,60m) , 99 pounds (45kg) and i have to choose between the SQUEEZYFLATBUTT size and the ABSOLUTELY NEED A BELT size to fit in jeans. For tops it's sometimes a choice between the LOWNECKLINE-NAVEL size or YOURENOTALOWEDTOBREATHE size. They have to rename the sizes.
Oof, I'm very much a plus size myself, but I'm so not supportive of this. Once your body gets bigger, the variety of body types becomes more obvious. A bigger butt or a bigger chest make for totally different parts to accentuate to even fit correctly. Most common brands focus on one fit/style for all, so they can't go beyond a certain size or everything will look like you're wearing a tent to cover big butts, big chests, long legs etc. The trick is to find brands that fit your specific body type and personal style and stop whining about brands not fitting your body. It's easy. Don't buy it, don't get frustrated. They don't care about anything but making money, so just don't give it to them.
I am quite curvy, and while it's not really easy to find cute clothes, it can be found, you just need to find brands that made forms that fit you. For instance, I am hourglass and most clothes are cut straight which makes everything too small for me in hip or breast area or both, even in biggest sizes. But there are brands, which I can not name here, that make clothes you can fit. I can't just go to stores and get claustrophobically stuck in too small dresses and shirts. But I know which forms and materials fit me. I can't wear button up non elastic shirts with my boobs so I go with nice, mildly stretchy cotton blouses with V neck that are huggy and sexy and comfy at the same time. Also, elastine. And flowy skirts and dresses that you can tie around waist. If you have big breasts avoid anything button up, go for a little elastic materials that hug your body and snug perfectly. Go for light, flowy materials, do not try to wear same clothes that skinny people wear, know what flatter you.
I feel this one. It is difficult to find consistency in clothing from one brand to another. While one store's size 10 fits you perfectly, you must buy a size 14 at another store, and then you go to a third store to find that you are too fat for their clothes period.
Okay but tbh this woman has extraordinarily large beasts, much bigger than the average 14/16. So even though her waist is 14/16, her chest is like a 20. Which is completely fine she looks great. By no means am I trying to offend. However put urself in the designers place it's not their fault they don't have her particularly unique shape/size. That's why tailoring clothes is a thing. It's a hassle but UR unique n that's not the designers fault.
I can say the same for Target. No Target carries men's pants over size 40. Rarely I'll find a 42 but I need a 44 or 46 depending on the brand.
As a technical designer (the engineer who creates the patterns and fit for clothing companies) there is A LOT to consider in size and fit. 1. It is literally impossible to mass produce clothes that will fit every body type - this is why you will need to find a brand that you are the target market of. 2. Sizes vary between each company based on that companies target market (which is why a size 8 at one company may be entirely different at another company). 3. The cheaper the clothes the cheaper fit (good technical designers are expensive, so you get what you pay for). 4. Most people don't actually know their size and buy the wrong size for themselves (the woman in this post mentions size 14 and 16, but just by looking at her I can tell she is more likely a 16 and 18). 5. I do agree there needs to be more diverse fit, but most incorrect fit can be corrected through tailoring (which used to be standard back in the day) or finding the brand that is targetting you as their customer
Maybe stop shopping or ordering clothes from Asia (or companies that order from Asian factories)... those are in relation to Asian sizes, which is smaller and petite.... I'm sure you can find American made clothes in the larger sizes... but please let us smaller more petite women have access to those sizes... it's not about eliminating size 0 or 2s... it's about adding larger sizes... because, we smaller, petite women sometimes have trouble finding form fitting clothes, too.
I am a very petite woman and I always have trouble finding clothes that fit. Too big, too long, or too baggy. I have to buy my clothes then have them altered, so I pay for them twice! It's frustrating to be a 40-something woman who needs to shop in the juniors section
Pointing out a lack in standardized sizing in the industry is one thing, but calling out stores that simply don't carry your size isn't productive. I used to work for a small clothing catalog and got yelled at for 30 minutes because we didn't carry petite sizes. It was a small company and we couldn't afford to branch out into more sizing, inventory, etc. We were accused of discrimination, hating short people, etc. Co-workers got similar calls about plus sized clothing or tall clothing. Not every store has to cater to every person.
So you can't shop at Club Monaco. You can get the SAME GARMENTS in a zillion other places in your size. This is just an excuse to whine.
It is shameful that you can’t get clothes that truly reflect accurate sizes. Have a look at TS14, they have gorgeous clothes that fit and flatter.
If you have a lot of fitting issues, learn to sew. Start with simple things that do not need to fit anyone, like a pillowcase, or a shopping tote. That should give you a feel for the machine, and help you decide if this is the hobby for you or not. Go over to sewingpatternreview dot com, and check out all the advice there. Once in a while, someone who is having fit frustrations will post a pic of themselves in a swimsuit, workout wear, or even the item that is fitting badly and just ask people with more experience to give their advice. The online world of sewing is very supportive in this regard. Check it out.
Yea sometimes clothes don’t fit like they should….but this lady looks like she’s blatantly trying on clothes that are too small. it’s not the manufacturers fault when you cant pull your pants up past your knees and the one shirt is too small simply looking at the arms. I get she’s trying to make a point…but come on
As someone who is a fat, curvy person I find it very hard to find clothes my size that I like. When I see something really nice and I try it on it ends up being WAYY too small. Most of the time I have to shop in the mens for pants and shirts. Womens is hard to find nice things that fit me. Stores that are big girl/Boy friendly are Torrid and Lane Bryant.
To all the people’s aging Abercrombie is for spoiled brats, YOU ARE WRONG. Stop being so negative, because that won’t do you any good. It’s just makes it worse. My friend gave me Abercrombie stuff, and it is very comfortable. I am not a brat, I don’t go to a yatch club, and I live in a very frikin humble home. So haters, back off, and don’t judge a book by its frikin cover! And NO, I am not cussing!
As a large chested woman I gave up on trying to find button up shirts a LONG time ago. :( Most times it's damn near impossible to find a properly fitting dress as well. I fit a size 10 US, but often have to size up to a 16 to fit in that area. Also - STOP WITH THE SKINNY JEANS TREND for women!!! Why is it damn near impossible to find boot cut these days?!
Ha! Try finding cute shoes in womens 12 or more. You either get granny shoes or stripper shoes. I'm neither. Forget cute socks. Shoe Show's online site and most of their stores offer a bigger selection at reasonable prices. And unlike most women who wear my size, I don't have large boobs. Things that fit my shoulders and back don't fit my front or arm length. I end up making long sleeve shirts into 3/4 length. Thankfully, I can sew.
Pointing out a lack of standardized sizing in the industry is one thing, but calling out stores that simply don't carry your size isn't productive. I used to work for a small clothing catalog and once got yelled at for 30 minutes because we didn't carry petite sizes. It was a small company and we couldn't afford to branch out into more sizing, inventory, etc. We were accused of discrimination, hating short people, etc. Co-workers got similar calls about plus sized clothing or tall clothing. Not every store has to cater to every person. If a store only carries up to size 12, then what are you proving by taking a picture of your size 16 self with a 10 pulled up to your knees?
I struggle with the opposite. Mainstream stores do not offer sizes to fit me. I am 4 11 so I struggle to find professional wear that fits me. Even at the petite section at more expensive stores like Loft and Banana Republic, the shirts are soooo long and the xxs looks like I'm wearing a large. Women do come in all sizes.
I'm skinny legged curvy. Hard as hell to find Jean's that fit that arnt super tight in the leg and bug in the waist it sucks
Also, some manufacturers sizing is inconsistent, you might be a medium in one item and a large in another for the same brand. This is why they have fitting rooms I suppose.
Not everything fits every shape, you can't expect a design of every item of clothing to come in size 1,1.1,1.2,1.3,1.4,1.5,1.6 etc... in increments up to 1000. It's not economical. Something that fits one person might swamp another and vice-versa.
Perhaps you need to go to a tailor to have something custom made to fit your particular body shape. you may pay a bit more but you'll get the right size.
It's too bad she didn't show pics of the tag with the size on it. I'd find this post a tad more believable. There's no way she's a size 14, sorry hun
Move over Pandemic and mass protests for racial equality...this is the REAL issue right here
I'm not even fat and finding pants that fit is a nightmare. If they fit my waistline, the legs are too tight. If they fit my legs, then the waistline is 1 or 2 sizes too big. Clothing manufacturers don't seem to be considering any other body shape than flat as a board with no curves.
Even men find it difficult to find their clothes, really. I know by my husband. Meanwhile, I'm wearing feminine jeans for males.
Simple solution: stop using arbitrary size charts that are different from brand to brand and product line to product line. Use the standard measurements for the country they're being sold in (inches, centimeters) just like men's clothes. Or even better, just use centimeters and take it as an opportunity to break away from US Customary measurements in a way that people will actually use XD
Berreta It's not a weight problem, some clothes are just cut wrong, sometimes it is cut for 6 feet (1,80m) planks. I'm 5,2 feets (1,60m) , 99 pounds (45kg) and i have to choose between the SQUEEZYFLATBUTT size and the ABSOLUTELY NEED A BELT size to fit in jeans. For tops it's sometimes a choice between the LOWNECKLINE-NAVEL size or YOURENOTALOWEDTOBREATHE size. They have to rename the sizes.
Oof, I'm very much a plus size myself, but I'm so not supportive of this. Once your body gets bigger, the variety of body types becomes more obvious. A bigger butt or a bigger chest make for totally different parts to accentuate to even fit correctly. Most common brands focus on one fit/style for all, so they can't go beyond a certain size or everything will look like you're wearing a tent to cover big butts, big chests, long legs etc. The trick is to find brands that fit your specific body type and personal style and stop whining about brands not fitting your body. It's easy. Don't buy it, don't get frustrated. They don't care about anything but making money, so just don't give it to them.
I am quite curvy, and while it's not really easy to find cute clothes, it can be found, you just need to find brands that made forms that fit you. For instance, I am hourglass and most clothes are cut straight which makes everything too small for me in hip or breast area or both, even in biggest sizes. But there are brands, which I can not name here, that make clothes you can fit. I can't just go to stores and get claustrophobically stuck in too small dresses and shirts. But I know which forms and materials fit me. I can't wear button up non elastic shirts with my boobs so I go with nice, mildly stretchy cotton blouses with V neck that are huggy and sexy and comfy at the same time. Also, elastine. And flowy skirts and dresses that you can tie around waist. If you have big breasts avoid anything button up, go for a little elastic materials that hug your body and snug perfectly. Go for light, flowy materials, do not try to wear same clothes that skinny people wear, know what flatter you.
I feel this one. It is difficult to find consistency in clothing from one brand to another. While one store's size 10 fits you perfectly, you must buy a size 14 at another store, and then you go to a third store to find that you are too fat for their clothes period.
Okay but tbh this woman has extraordinarily large beasts, much bigger than the average 14/16. So even though her waist is 14/16, her chest is like a 20. Which is completely fine she looks great. By no means am I trying to offend. However put urself in the designers place it's not their fault they don't have her particularly unique shape/size. That's why tailoring clothes is a thing. It's a hassle but UR unique n that's not the designers fault.
I can say the same for Target. No Target carries men's pants over size 40. Rarely I'll find a 42 but I need a 44 or 46 depending on the brand.
As a technical designer (the engineer who creates the patterns and fit for clothing companies) there is A LOT to consider in size and fit. 1. It is literally impossible to mass produce clothes that will fit every body type - this is why you will need to find a brand that you are the target market of. 2. Sizes vary between each company based on that companies target market (which is why a size 8 at one company may be entirely different at another company). 3. The cheaper the clothes the cheaper fit (good technical designers are expensive, so you get what you pay for). 4. Most people don't actually know their size and buy the wrong size for themselves (the woman in this post mentions size 14 and 16, but just by looking at her I can tell she is more likely a 16 and 18). 5. I do agree there needs to be more diverse fit, but most incorrect fit can be corrected through tailoring (which used to be standard back in the day) or finding the brand that is targetting you as their customer
Maybe stop shopping or ordering clothes from Asia (or companies that order from Asian factories)... those are in relation to Asian sizes, which is smaller and petite.... I'm sure you can find American made clothes in the larger sizes... but please let us smaller more petite women have access to those sizes... it's not about eliminating size 0 or 2s... it's about adding larger sizes... because, we smaller, petite women sometimes have trouble finding form fitting clothes, too.
I am a very petite woman and I always have trouble finding clothes that fit. Too big, too long, or too baggy. I have to buy my clothes then have them altered, so I pay for them twice! It's frustrating to be a 40-something woman who needs to shop in the juniors section
Pointing out a lack in standardized sizing in the industry is one thing, but calling out stores that simply don't carry your size isn't productive. I used to work for a small clothing catalog and got yelled at for 30 minutes because we didn't carry petite sizes. It was a small company and we couldn't afford to branch out into more sizing, inventory, etc. We were accused of discrimination, hating short people, etc. Co-workers got similar calls about plus sized clothing or tall clothing. Not every store has to cater to every person.
So you can't shop at Club Monaco. You can get the SAME GARMENTS in a zillion other places in your size. This is just an excuse to whine.
It is shameful that you can’t get clothes that truly reflect accurate sizes. Have a look at TS14, they have gorgeous clothes that fit and flatter.
If you have a lot of fitting issues, learn to sew. Start with simple things that do not need to fit anyone, like a pillowcase, or a shopping tote. That should give you a feel for the machine, and help you decide if this is the hobby for you or not. Go over to sewingpatternreview dot com, and check out all the advice there. Once in a while, someone who is having fit frustrations will post a pic of themselves in a swimsuit, workout wear, or even the item that is fitting badly and just ask people with more experience to give their advice. The online world of sewing is very supportive in this regard. Check it out.
Yea sometimes clothes don’t fit like they should….but this lady looks like she’s blatantly trying on clothes that are too small. it’s not the manufacturers fault when you cant pull your pants up past your knees and the one shirt is too small simply looking at the arms. I get she’s trying to make a point…but come on
As someone who is a fat, curvy person I find it very hard to find clothes my size that I like. When I see something really nice and I try it on it ends up being WAYY too small. Most of the time I have to shop in the mens for pants and shirts. Womens is hard to find nice things that fit me. Stores that are big girl/Boy friendly are Torrid and Lane Bryant.
To all the people’s aging Abercrombie is for spoiled brats, YOU ARE WRONG. Stop being so negative, because that won’t do you any good. It’s just makes it worse. My friend gave me Abercrombie stuff, and it is very comfortable. I am not a brat, I don’t go to a yatch club, and I live in a very frikin humble home. So haters, back off, and don’t judge a book by its frikin cover! And NO, I am not cussing!
As a large chested woman I gave up on trying to find button up shirts a LONG time ago. :( Most times it's damn near impossible to find a properly fitting dress as well. I fit a size 10 US, but often have to size up to a 16 to fit in that area. Also - STOP WITH THE SKINNY JEANS TREND for women!!! Why is it damn near impossible to find boot cut these days?!
Ha! Try finding cute shoes in womens 12 or more. You either get granny shoes or stripper shoes. I'm neither. Forget cute socks. Shoe Show's online site and most of their stores offer a bigger selection at reasonable prices. And unlike most women who wear my size, I don't have large boobs. Things that fit my shoulders and back don't fit my front or arm length. I end up making long sleeve shirts into 3/4 length. Thankfully, I can sew.
Pointing out a lack of standardized sizing in the industry is one thing, but calling out stores that simply don't carry your size isn't productive. I used to work for a small clothing catalog and once got yelled at for 30 minutes because we didn't carry petite sizes. It was a small company and we couldn't afford to branch out into more sizing, inventory, etc. We were accused of discrimination, hating short people, etc. Co-workers got similar calls about plus sized clothing or tall clothing. Not every store has to cater to every person. If a store only carries up to size 12, then what are you proving by taking a picture of your size 16 self with a 10 pulled up to your knees?
I struggle with the opposite. Mainstream stores do not offer sizes to fit me. I am 4 11 so I struggle to find professional wear that fits me. Even at the petite section at more expensive stores like Loft and Banana Republic, the shirts are soooo long and the xxs looks like I'm wearing a large. Women do come in all sizes.
I'm skinny legged curvy. Hard as hell to find Jean's that fit that arnt super tight in the leg and bug in the waist it sucks
Also, some manufacturers sizing is inconsistent, you might be a medium in one item and a large in another for the same brand. This is why they have fitting rooms I suppose.
Not everything fits every shape, you can't expect a design of every item of clothing to come in size 1,1.1,1.2,1.3,1.4,1.5,1.6 etc... in increments up to 1000. It's not economical. Something that fits one person might swamp another and vice-versa.
Perhaps you need to go to a tailor to have something custom made to fit your particular body shape. you may pay a bit more but you'll get the right size.
It's too bad she didn't show pics of the tag with the size on it. I'd find this post a tad more believable. There's no way she's a size 14, sorry hun
Move over Pandemic and mass protests for racial equality...this is the REAL issue right here