Welcome to Live from Snack Time, a wholesomely hilarious corner of Instagram with a 575k-solid fanbase. Created by NYC school teacher Alyssa Cowit and Greg Dunbar, a digital marketing manager with Walt Disney Studios, the project is aimed at showing adults what’s going on inside kids’ puzzling minds.
So get your popcorn ready, ‘cause we’re about to go on a ride of quotes from our little ones that prove just how much wit and understanding about the world they have. Alyssa believes that "Children are honest and curious, and while often perplexed, they’re brilliant," and it’s impossible to argue with her.
Bored Panda reached out to Alyssa and Greg, the creators of Live From Snack Time, who have substantially grown their fan audience on Instagram since we last talked. Their collection of hilarious and wholesome kids' quotes has 576k followers, and it doesn’t seem like it’s slowing down.
“Live From Snack Time started as an account for parents and teachers to highlight the brilliant and hilarious thoughts of kids. Now, 6 years later, we have created an international hub for people to submit kids' quotes and seek out our account for laughter, honesty, and joy,” Alyssa and Greg told us.
During the pandemic when people had more time with their families, the creators saw an abundance of quote submissions and new followers hit their account. “We've seen tremendous growth of both our community and the amount of quotes they are submitting. In a time of so much uncertainty and sadness and fear, I think people looked to us for light humor and relatable content,” they explained.
Moreover, Live From Snack Time has recently partnered with a family in the UK (Woodism_Ink) who create art based on their autistic son's amazing quotes. “This helped bring awareness and acceptance for autism and raised money for an important charity!”
Alyssa and Greg said they’re planning on doing more of this, since they “are currently looking for other opportunities to connect people and shed light on important issues and understandings that can start young.”
Another important expansion of the LFST brand happened with a new collection of children's book suggestions on their website. “We feel that children's books are one of the most effective and practical tools for initiating critical conversations about race and racism, so with the help of our incredible community of followers, we developed a library of books organized by reading level and linked to purchase them from Black-owned bookstores.”
The success of the LFST brand has to do with the content itself. The project has continually showed their followers that kids are gifted with a fresh perspective on the world around us that we, adults, don’t necessarily think of that much.
Alyssa and Greg said that at this point, with “submissions from 6 continents (c'mon Antarctica!), we have living proof that kids are talking about the same topics and have similar questions around the world, especially when it comes to the pandemic.”
“From the quotes that came in, it was clear that kids missed their friends, wanted to beat (or 'beat up') the virus, and some weren't afraid to tell their parents they were a little sick of all the time they were spending together!” Essentially, the pair behind the LFST realized that “We are all more similar than people realize, and the mission, brand, and content are universal and dynamic,” which is a very soothing thought during the times of crisis.
When it comes to plans for the future, Alyssa and Greg said that they have “a few exciting partnerships in the works,” and that they “also want to continue to work on being a 'hub' for silly, relatable, and thought-provoking concepts.”
“We've loved starting conversations with our community of followers and sharing the responses. For example, asking something like 'What's a baby product that you secretly love for yourself?' led to hundreds of responses that introduced people to incredible new products and life hacks!”
The creators said “it’s been fun hearing what our audience loves rather than pushing a message to them. It's important to us to share real, raw, and honest thoughts, just like the kids, ya know,” Alyssa and Greg concluded.