New Japanese Device Makes Breastfeeding Possible To Fathers
Despite the endless love and joy, being new parents is extremely difficult and can be overwhelming when a newborn needs all the time and attention parents can give. In these life-challenging circumstances, they forget about self-care, sleep, food and social life. Fathers are now taking up more childcare chores, so that the emotional and physical burden of such extreme life change is shared rather than falling only on the mother’s shoulders. And even if both parents try to support each other by dividing their responsibilities equally, some things, like giving birth and breastfeeding, are assigned by nature. But it’s 2019, and new technologies are ready to challenge this theory.
Japanese company Dentsu presented a device that promises to change the future of nursing for fathers who want to share all the childcare tasks and form a special bond with the child from an early age. “Father’s Nursing Assistant” debuted in Austin, Texas at the South by Southwest (SXSW) festival earlier this month and it allows men to breastfeed children.
More info: dentsu.com
Image credits: Dentsu
An intriguing device is basically a wearable milk tank in the shape of a woman’s breasts. One of the breasts contains milk or formula and the other – a breastfeeding system with a silicone nipple, enabling a father-infant contact similar to one that child has with its mother. Father’s Nursing Assistant is heated and vibrates to induce sleep and has sensors that track child’s breastfeeding and sleeping behavior and transmit the data to an app on your smartphone.
Image credits: Dentsu
Dentsu is a cross-functional organization whose mission is to utilize a variety of methods, technologies and experiences to change the feelings and behaviors of people living in the digital age. With Father’s Nursing Assistant, which was developed with the help of pediatricians and babysitters, the company wants to encourage fathers to take an active part in stressful childrearing usually reserved for mothers and increase the amount of sleep infants get.
Image credits: Dentsu
“The amount of time infants in Japan spend sleeping is shorter compared to the rest of the world. Much of the parental stress and difficulties surrounding childrearing are related to feeding and sleeping, and generally the rate of participation by fathers tends to be low. Breastfeeding is also effective at helping the parent sleep-a benefit that is currently skewed toward women. Focusing on breastfeeding, we aim to decrease the amount of burden on mothers and increase the amount of time infants sleep by enabling fathers to breastfeed,” – Dentsu states in a press release.
Image credits: Dentsu
Image credits: carlitoslow
Image credits: t_rat_max
The Father’s Nursing Assistant is still in the concept stage, but the innovation has already sparked hot discussions on whether it’s stupid or actually genius.
Image credits: Daphne Moss Roberts
Image credits: Auldyn Matthews-McGee
Image credits: CoryandJordon Rockich
Image credits: Jennifer L Schmidt
Image credits: Anneka Taylor
Image credits: Niki LaGrotta
Image credits: Hannah Sharp
Image credits: Luciane Vasconcellos Garcia
Image credits: Lizz Stein
Image credits: Elyse McCauley
Image credits: Nadia Dje
24Kviews
Share on Facebook
Frankly, why? There always will be a difference between a breast and a bottle, however that bottle might be formed. For purpose of bonding, a baby sling or a sling-inspired carrier will perfectly do the trick. In fact, this way both parents can offer warmth and comfort: the mother while breastfeeding, and, while she relaxed, the father from carrying the small one on his body. This way, he even can get chores done! (I know many people consider a sling to be silly but most babies just feel so very comfortable in them...and it is even good for their hips. And, yes, you really can do almost all house work and office jobs while the small one snoozes or takes a peek.)
babies know the difference from human skin and plastic, no matter how soft the plastic is.
I think part of the connection is holding them close and making eye contact and it would work for that
Load More Replies...
Anybody who thinks that a cold, hard plastic protuberance stuck on a man is an equivalent to a human female breast is an idiot. Only a man could have come up with that nonsense. A father can hold a baby, interact with a baby, with or without feeding it, and form a bond.
It's not cold, it's heated. And it vibrates. (fancy fancy)
Load More Replies...
The "mannary" that Robert DeNiro wore in Meet the Fockers was better.
Fake boobs for breastfeeding have been available for decades. I remember that similar item was featured in one of the 1990's sitcoms where a man needed fake boobs for his child and he accidentaly ordered it to his work place instead of his home so everyone thought that he was a pervert. :)
I'm seeing so much negativity about this and how its "dumb" and "its a woman's job to breastfeed" and "babies know the difference between fake/real breasts". The whole point was to create a similar experience for the fathers, who often lacked in bonding experiences. Think its dumb? you don't have to use it at all. It's obviously nowhere near the real thing, but if a father wanted to know how the mom felt? go ahead. Stop shaming this, its not going to hurt anyone.
It doesn't even seem stupid. i think its a great invention and can help moms and dads who are stay at home parents, or on maternity leave. And besides! Didn't you adult women always say "I can do what a man can do!" Then voila! This device can get men to do what women do, love and take care of their children.
So... standard bottle feeding was not love and take care of their children? Outside of possibly freeing one hand during feeding I just don't see the revolutionizing improvements this one brings.
Load More Replies...
I dont see the issue here. Yeah, the baby is going to tell the difference between plastic and skin, that a definite, but using a bottle is the same type of bonding experience. So if a bottle, which has a ( soft ) plastic nipple doesnt hurt the experience, how is this different? Besides looking really silly is there any harm to the baby?
But if there is no difference then what was the point of making this one since it doesn't improve on the existing "solutions" nor solve an existing problem? To me this so far looks like a "change for the sake of change" kinda thing.
Load More Replies...
Robert de Niro already used it in "Meet the Fockers". That's more than a decade ago.
maybe make a smart bottle? this has some cool tech (monitoring sleep and feeding habits and such) but seems kinda bulky...
Just one more thing men are taking away from women. I've always said women are the superior gender and they do all of this c**p to keep is women in check. Lol This is the biggest bunch of BS I've seen yet. If they want to "breastfeed," then let them also experience the 24, 48 or longer hours of being in labor.
There are some parents who may not be able to breast feed and if this helps them to bond with their child, I'm for it.
This is so stupid. You do know that baby bottles with nipples exist. No point in sticking fake plastic breasts on a man. I am a father and I do feed my boy with the BOTTLE and my wife's milk. This world is wrong. So very, very wrong.
I have a baby girl that I breastfeed but seriously. This looks so unnessisary and wierd like, imagine a growm man just wearing that while holding a baby. *shivers* terrible.
These babies will have questions once they are older watching baby-foto's and see themselfs sucking on a fake plastic boob that their father is wearing. I know i would...
I'm trying to imagine a Samurai or Ninja warrior wearing one of these. Nope, not working.
oof it was a bad joke please don't drop me here with the incels :'D
Load More Replies... 
STUPID F*****G WHITE BOY WITH TINY PENIS HAHAHAHA
Load More Replies... Frankly, why? There always will be a difference between a breast and a bottle, however that bottle might be formed. For purpose of bonding, a baby sling or a sling-inspired carrier will perfectly do the trick. In fact, this way both parents can offer warmth and comfort: the mother while breastfeeding, and, while she relaxed, the father from carrying the small one on his body. This way, he even can get chores done! (I know many people consider a sling to be silly but most babies just feel so very comfortable in them...and it is even good for their hips. And, yes, you really can do almost all house work and office jobs while the small one snoozes or takes a peek.)
babies know the difference from human skin and plastic, no matter how soft the plastic is.
I think part of the connection is holding them close and making eye contact and it would work for that
Load More Replies... Anybody who thinks that a cold, hard plastic protuberance stuck on a man is an equivalent to a human female breast is an idiot. Only a man could have come up with that nonsense. A father can hold a baby, interact with a baby, with or without feeding it, and form a bond.
It's not cold, it's heated. And it vibrates. (fancy fancy)
Load More Replies... The "mannary" that Robert DeNiro wore in Meet the Fockers was better.
Fake boobs for breastfeeding have been available for decades. I remember that similar item was featured in one of the 1990's sitcoms where a man needed fake boobs for his child and he accidentaly ordered it to his work place instead of his home so everyone thought that he was a pervert. :)
I'm seeing so much negativity about this and how its "dumb" and "its a woman's job to breastfeed" and "babies know the difference between fake/real breasts". The whole point was to create a similar experience for the fathers, who often lacked in bonding experiences. Think its dumb? you don't have to use it at all. It's obviously nowhere near the real thing, but if a father wanted to know how the mom felt? go ahead. Stop shaming this, its not going to hurt anyone.
It doesn't even seem stupid. i think its a great invention and can help moms and dads who are stay at home parents, or on maternity leave. And besides! Didn't you adult women always say "I can do what a man can do!" Then voila! This device can get men to do what women do, love and take care of their children.
So... standard bottle feeding was not love and take care of their children? Outside of possibly freeing one hand during feeding I just don't see the revolutionizing improvements this one brings.
Load More Replies... I dont see the issue here. Yeah, the baby is going to tell the difference between plastic and skin, that a definite, but using a bottle is the same type of bonding experience. So if a bottle, which has a ( soft ) plastic nipple doesnt hurt the experience, how is this different? Besides looking really silly is there any harm to the baby?
But if there is no difference then what was the point of making this one since it doesn't improve on the existing "solutions" nor solve an existing problem? To me this so far looks like a "change for the sake of change" kinda thing.
Load More Replies... Robert de Niro already used it in "Meet the Fockers". That's more than a decade ago.
maybe make a smart bottle? this has some cool tech (monitoring sleep and feeding habits and such) but seems kinda bulky...
Just one more thing men are taking away from women. I've always said women are the superior gender and they do all of this c**p to keep is women in check. Lol This is the biggest bunch of BS I've seen yet. If they want to "breastfeed," then let them also experience the 24, 48 or longer hours of being in labor.
There are some parents who may not be able to breast feed and if this helps them to bond with their child, I'm for it.
This is so stupid. You do know that baby bottles with nipples exist. No point in sticking fake plastic breasts on a man. I am a father and I do feed my boy with the BOTTLE and my wife's milk. This world is wrong. So very, very wrong.
I have a baby girl that I breastfeed but seriously. This looks so unnessisary and wierd like, imagine a growm man just wearing that while holding a baby. *shivers* terrible.
These babies will have questions once they are older watching baby-foto's and see themselfs sucking on a fake plastic boob that their father is wearing. I know i would...
I'm trying to imagine a Samurai or Ninja warrior wearing one of these. Nope, not working.
oof it was a bad joke please don't drop me here with the incels :'D
Load More Replies... STUPID F*****G WHITE BOY WITH TINY PENIS HAHAHAHA
Load More Replies...
42
59