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This New Zealand Tourism Ad Savagely Mocks Instagram Influencers
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This New Zealand Tourism Ad Savagely Mocks Instagram Influencers

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Even though our wide, wild world is filled with thousands and thousands of all kinds of breathtaking and mesmerizing places, many travelling enthusiasts, influenced by popular social media figures, often choose to go to the same tourism hotspots and take the same cliché photos, instead of exploring the place a bit further. Recently, a YouTube channel called 100% Pure New Zealand posted a new tourism ad surrounding this exact topic that instantly went viral.

More info: YouTube

Even though our world is full of mesmerizing places, a lot of travellers, influenced by social media personas, choose the same few hotspots to go to

Image credits: 100% Pure New Zealand

In addition, they often go there to take the same shots popularized by social media influencers

Image credits: wanderwithap

This brand new New Zealand tourism ad, which has already gathered almost 600k views on YouTube, encourages tourists to quit “travelling under the social influence” and stop copying Instagram influencers by visiting the same spots and taking the same cliché pics.

In this New Zealand tourism ad, travelling enthusiasts are encouraged to think outside the box and stop copying Instagram influencer photos

Image credits: 100% Pure New Zealand

The ad stars the comedian Tom Sainsbury, who poses as a member of the “Social Observation Squad” and is seen following tourists to some of the country’s most iconic hotspots and stopping them from taking influencer-style pictures. “People have been seeing those photos on social media and are going to great lengths to copy them,” he says in the video. “I mean, you know them—’hot tub back shot,’ ‘man sits quietly on the rock, contemplating,’ ‘hot dog legs,’ and the classic one in these posts, the ‘summit spreadeagle.'”

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The comedian Tom Sainsbury is seen following tourists to some of the country’s most iconic hotspots and stopping them from taking influencer-style pictures

Image credits: _dr_ropata_

Image credits: 100% Pure New Zealand

The comedian then approaches a couple taking photos at Roy’s Peak and asks them to stop. “I’ve seen all this before. We all have. But this summer, we’re clamping down on anyone travelling under the social influence,” he tells the couple.

“I’ve seen all this before. We all have,” the comedian Tom Sainsbury tells the couple taking pics at Roy’s Peak

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Image credits: 100% Pure New Zealand

Then, he takes the couple back to town and encourages them to “share something new”

Image credits: 100% Pure New Zealand

Turns out, the new ad is a part of New Zealand’s long-running “Do Something New” campaign, encouraging domestic tourism and exploring new places.

“We noticed that the same pictures or poses kept coming up, time and time again, no matter the location,” the Tourism NZ domestic general manager Bjoern Spreitzer told the Stuff. “There are so many incredible things to do in New Zealand, beyond the social trends.”

Image credits: 100% Pure New Zealand

In addition, Kiwi travellers are encouraged to share their creative travel snaps before the end of February with the #DoSomethingNewNZ hashtag on Instagram for the possibility to win a $500 domestic travel voucher.

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“There are so many incredible things to do in New Zealand, beyond the social trends”

Image credits: 100% Pure New Zealand

Kiwi travellers are encouraged to share their creative travel snaps with the #DoSomethingNewNZ hashtag to win a $500 domestic travel voucher

Image credits: 100% Pure New Zealand

The ad has quickly gone viral and it currently has almost 600k views on YouTube

Image credits: 100% Pure New Zealand

What did you think about this tourism ad? What’s your opinion on people going to the same landmarks to take the same Instagram pictures? Tell us down in the comments!

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soniw avatar
soni w
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Went to the beach the other day and there were like 50 people with thier huge cameras and stuff and teeny bikini ladies with duck faces and smothered in make up. FFS enjoy the moment instead of taking it for a like.

rl_2 avatar
R L
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So many people are living life through their cellphones lenses. It's great to savour a moment for prosperity, but the eye is the greatest camera. I very seldom take photos whith a person in the frame, and never selfies.

Load More Replies...
sassybooie avatar
Meeow
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I totally agree, we don't go to the popular spots like most people do, we like to go elsewhere beautiful places and less crowded. We don't have to prove to the people where we have been to the world.

amcgregor7419 avatar
Al Jones
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The irony is that they're getting the best the place has to offer, when they're actually missing out. The most incredible things I saw when traveling were (almost) always recommendations by locals or thing I found by just exploring.

craigthrice avatar
Gyro Pilot
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Are you describing the attention-w****s of Instagram? If yes then I agree. But ordinary people, like the elderly couple who've saved all their lives and will be able to visit a country or region only once or twice? For them I say forgive them their pedestrian tastes and don't dampen their enjoyment with eye-rolls.

Load More Replies...
vthart avatar
Viv Hart
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Back in the '60s we all posed at pushing the Tower of Pisa upright!

bzap724 avatar
stanflouride avatar
Stannous Flouride
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Travelers explore to find new things. Tourists visit to see what everyone else has seen." -Anonymous

craigthrice avatar
Gyro Pilot
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

True, but so what? There is shame in experiencing things universally regarded as beautiful, important, etc.?

Load More Replies...
stacy avatar
Fixin'Ta
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

New Zealand is the best thing that ever happened to this planet.

craigthrice avatar
Gyro Pilot
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Vacation snaps, last generation: look at this beautiful view of X. Vacation snaps, this generation: look at this view of beautiful me

summeraly avatar
Alyssa Wakefield
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I saw a girl once strip down to her bikini and wade into the water.... she splashed around while her friend took some photos of her - then she got out and they left straight away. Would have been all up of five minutes. What the hell. Meanwhile, my husband and I stayed and actually lived the moment that she was pretending to have.

john_123 avatar
More Thinking Needed
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Special Group is the ad agency and deserves a lot of credit. Great work

amandacrnilsson avatar
julie_rose_translator avatar
Julie C Rose
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In order to keep other countries’ covid out so that we can keep having mostly no community cases, we’ve had to set up very strict border restrictions. Everyone who enters the country has to stay in a managed isolation hotel for two weeks, and that costs a LOT of tax money, plus there’s a finite number of hotels that have the right setup and a finite number of nurses, etc to do the checkups and take care of the people who have covid. So we’re pretty much only letting in citizens and residents who are coming home from overseas. That’s been catastrophic for our tourism industry since we can’t have tourists from overseas. And we also can’t easily travel overseas because of the restrictions on returning (including financial disincentives against going sightseeing overseas and tying up a managed iso room). So we have a lot of domestic tourism campaigns to encourage NZers to support the tourism industry. I visited some smaller places in North Canterbury at the New Year.

Load More Replies...
angelab_1 avatar
Angela B
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Air New Zealand commercials and in flight safety messages are always funny too...

zoehartc avatar
XD
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“Roger” “No, this is David” Had me dead 😂😂😂

uhulifant avatar
Uhulifant
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Kiwi travellers are encouraged to share their creative travel snaps before the end of February" But... But we are in a lockdown.. I can't travel before the end of Februar...

teucert avatar
Teucer T
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Never understood photos. Travelled all over Europe, Asia, Africa, and South America and don't have a single photo of any of it. I remember it all just fine (free advice: If you can only take one trip to Europe, do Spain.) Do you think if I went to Australia or New Zealand I'd be moved to break that streak?

marneederider40 avatar
Marnie
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Went to Costa Rica once. Didn't take a single photo. Instead, I took a vacation.

arnek avatar
Gogamash
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'd rather call that useless group of people something else than "social influencers". That's not appropriate.

justyna-cytrynek avatar
Justyna Neko
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Social Observation Squad is what we need ;D But all jokes aside, some people try to recreate dangerous/stupid things some influencers do. That's not cool...

skatey1979 avatar
Celeste Grant
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love the strap line "don't travel under the social influence". Just a cool way of describing it x

copper-fractions avatar
Tiny Dynamine
Community Member
3 years ago

This comment is hidden. Click here to view.

Thanks for pointing out everything that happens in the video before showing the video. That really works.

soniw avatar
soni w
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Went to the beach the other day and there were like 50 people with thier huge cameras and stuff and teeny bikini ladies with duck faces and smothered in make up. FFS enjoy the moment instead of taking it for a like.

rl_2 avatar
R L
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So many people are living life through their cellphones lenses. It's great to savour a moment for prosperity, but the eye is the greatest camera. I very seldom take photos whith a person in the frame, and never selfies.

Load More Replies...
sassybooie avatar
Meeow
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I totally agree, we don't go to the popular spots like most people do, we like to go elsewhere beautiful places and less crowded. We don't have to prove to the people where we have been to the world.

amcgregor7419 avatar
Al Jones
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The irony is that they're getting the best the place has to offer, when they're actually missing out. The most incredible things I saw when traveling were (almost) always recommendations by locals or thing I found by just exploring.

craigthrice avatar
Gyro Pilot
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Are you describing the attention-w****s of Instagram? If yes then I agree. But ordinary people, like the elderly couple who've saved all their lives and will be able to visit a country or region only once or twice? For them I say forgive them their pedestrian tastes and don't dampen their enjoyment with eye-rolls.

Load More Replies...
vthart avatar
Viv Hart
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Back in the '60s we all posed at pushing the Tower of Pisa upright!

bzap724 avatar
stanflouride avatar
Stannous Flouride
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Travelers explore to find new things. Tourists visit to see what everyone else has seen." -Anonymous

craigthrice avatar
Gyro Pilot
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

True, but so what? There is shame in experiencing things universally regarded as beautiful, important, etc.?

Load More Replies...
stacy avatar
Fixin'Ta
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

New Zealand is the best thing that ever happened to this planet.

craigthrice avatar
Gyro Pilot
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Vacation snaps, last generation: look at this beautiful view of X. Vacation snaps, this generation: look at this view of beautiful me

summeraly avatar
Alyssa Wakefield
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I saw a girl once strip down to her bikini and wade into the water.... she splashed around while her friend took some photos of her - then she got out and they left straight away. Would have been all up of five minutes. What the hell. Meanwhile, my husband and I stayed and actually lived the moment that she was pretending to have.

john_123 avatar
More Thinking Needed
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Special Group is the ad agency and deserves a lot of credit. Great work

amandacrnilsson avatar
julie_rose_translator avatar
Julie C Rose
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In order to keep other countries’ covid out so that we can keep having mostly no community cases, we’ve had to set up very strict border restrictions. Everyone who enters the country has to stay in a managed isolation hotel for two weeks, and that costs a LOT of tax money, plus there’s a finite number of hotels that have the right setup and a finite number of nurses, etc to do the checkups and take care of the people who have covid. So we’re pretty much only letting in citizens and residents who are coming home from overseas. That’s been catastrophic for our tourism industry since we can’t have tourists from overseas. And we also can’t easily travel overseas because of the restrictions on returning (including financial disincentives against going sightseeing overseas and tying up a managed iso room). So we have a lot of domestic tourism campaigns to encourage NZers to support the tourism industry. I visited some smaller places in North Canterbury at the New Year.

Load More Replies...
angelab_1 avatar
Angela B
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Air New Zealand commercials and in flight safety messages are always funny too...

zoehartc avatar
XD
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“Roger” “No, this is David” Had me dead 😂😂😂

uhulifant avatar
Uhulifant
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Kiwi travellers are encouraged to share their creative travel snaps before the end of February" But... But we are in a lockdown.. I can't travel before the end of Februar...

teucert avatar
Teucer T
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Never understood photos. Travelled all over Europe, Asia, Africa, and South America and don't have a single photo of any of it. I remember it all just fine (free advice: If you can only take one trip to Europe, do Spain.) Do you think if I went to Australia or New Zealand I'd be moved to break that streak?

marneederider40 avatar
Marnie
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Went to Costa Rica once. Didn't take a single photo. Instead, I took a vacation.

arnek avatar
Gogamash
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'd rather call that useless group of people something else than "social influencers". That's not appropriate.

justyna-cytrynek avatar
Justyna Neko
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Social Observation Squad is what we need ;D But all jokes aside, some people try to recreate dangerous/stupid things some influencers do. That's not cool...

skatey1979 avatar
Celeste Grant
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love the strap line "don't travel under the social influence". Just a cool way of describing it x

copper-fractions avatar
Tiny Dynamine
Community Member
3 years ago

This comment is hidden. Click here to view.

Thanks for pointing out everything that happens in the video before showing the video. That really works.

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