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How many times, looking, for example, at the logos of Nike, Adidas or Apple, have we asked ourselves just one question: “Well, couldn’t we have drawn such a simple logo ourselves?” If yes, then let's move on reading. If not, we still move on. How many times have we read the news that some famous design studio redesigned the next big corporate logo for a check with an obscene number of zeros, and in the end just made the font thinner or simply reduced the distance between some details?

And so, every time we read such news, we come across dozens, if not hundreds of comments that the designers simply scammed their clients for money, but actually nothing in the logo has changed. In fact, as is often the case, things are not so clear cut.

Firstly, the famous swoosh was most likely a manifestation of spontaneous genius insight (for which, however, they paid only 35 bucks), and the original version of the Apple logo was complex, artsy and as old-school as possible. Secondly, any change in the logo in a large company is preceded by a long and thorough marketing analysis. Yes, sometimes it turns out a complete fail, as was the case with the 2012 Summer Olympics logo, but more often than not, the idea of saving on logo design doesn't justify itself at all.

Do you want proof? Voila! As many as 47 examples collected by Bored Panda, when the designer just drew something, the marketing manager was either absent or did not think at all, and the boss approved the logo without looking. And the result is what we have - this incredible selection of logos from around the world, on the one hand, beautiful and stylish - but completely inappropriate, you just have to look at it from a different angle. So please feel free to think different, as Steve Jobs once urged us, scroll this selection to the very end, and just enjoy these absolute masterpieces of human short-sightedness.

#2

Now That's Just A Bad Logo. Period

Now That's Just A Bad Logo. Period

u/ZuesAndHisBeard Report

#3

The Logo For This Spicy Apple Jelly

The Logo For This Spicy Apple Jelly

u/KyleColby Report

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marcopinto2 avatar
Paulo Freitas
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Its a " double entendre " and its hilarious lol, you can see it as half an Apple lol, of a fire spitting a*s, thats actually Smart.

gabriela_7 avatar
Serenity Now!
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, that spicy apple jelly is gonna hurt later, according to the logo.

mcc avatar
MC C
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

that's the picture of what will happen 15 minutes after eating this jelly

joannboyd avatar
JoJoB
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, it does say spicy! Time to pray for the splash.

jjblue avatar
nielsboehm avatar
Niels Boehm
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It looks very much intentional, really. If it were unintentional, the "apple stalk" would look more like a stalk and less like fire 😂

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collettejohnson avatar
Meh
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think they knew exactly what they were doing lol

robert-thornburrow avatar
Robert T
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That would be perfect for a warning label on spicy foods!

roisinkinnear avatar
Firestar_4_Eva
Community Member
6 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You see? That's why you don't eat ghost peppers.

mathall avatar
Mat Hall
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm pretty sure the designer knew *exactly* what they were doing here.

yolilawrence avatar
Ozzyols
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh, I don’t think that is a mistake in logo… I’m pretty sure they knew exactly what they were doing 😄

19jackspence87 avatar
Jack S
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There's no way they didn't know what they were doing lol.

selenenocturne avatar
Selene Nocturne
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I kind of feel like they knew exactly what they were doing with this logo?

charliesprocket14 avatar
Brandy McNamee
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is giving "OR...they did think it through and thIS design is 💯 intentional."

davidwalker_6 avatar
Cyril Sneer
Community Member
5 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is genius and definitely intentional. Flaming apple, ring of fire & UN shipping hazard all in one.

paisleymccormack avatar
ACosmicFool
Community Member
5 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

well depending on how spicy it actually is, they probably gave you either a prediction or a warning, just sayin

kathryn-nola-pratt avatar
Hugh G. Beef
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They knew exactly what they were doing; they’re just being cheeky is all

sandrallewelyn_1 avatar
Sandra Llewelyn
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Deliberate to appeal to the giggle factor but defendable as an apple against the Karen Brigade

rkzarcade avatar
RK Z (Arcade)
Community Member
1 year ago

This comment has been deleted.

leon_e_lewis_5 avatar
Leon Lewis
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Sorry, for the error. This label was meant only for our products containing beans."

andreblue avatar
Andre Blue
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not what the top of an apple looks like. It should be about halfway between a booty and a tooth.

morganlile avatar
...
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I thought that was the top of a heart until I read the comments

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#4

This Medical Centre’s Logo Is A Flat Line

This Medical Centre’s Logo Is A Flat Line

u/izyzacov Report

#5

Unfortunate Door/Logo Placement On This Plane

Unfortunate Door/Logo Placement On This Plane

u/nthensome Report

#6

My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

u/Hopeful_Relative_494 Report

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msnol219 avatar
DP 2(DP The Magical Unicorn)
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hello? Is this John Constantine? Yea. So I got a Hell Baby? We might need to perform an exorcism..

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#7

Girls' Water Polo Team Logo

Girls' Water Polo Team Logo

u/Bacicot Report

#8

Whoever Designed This Logo Made A Terrible Mistake

Whoever Designed This Logo Made A Terrible Mistake

u/j1002s Report

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#9

A "Cheerleading" Logo In A Town Close To Me

A "Cheerleading" Logo In A Town Close To Me

u/Pmray23 Report

#10

Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

u/nickrosener Report

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#11

This Restaurant’s Logo That Looks Like A Health Grade

This Restaurant’s Logo That Looks Like A Health Grade

u/drobinow Report

#12

Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

u/TheElegiast Report

#13

This Yogurt Using Biohazards Symbol As Its Logo

This Yogurt Using Biohazards Symbol As Its Logo

u/ShermanLiu Report

#15

This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

u/Marc815 Report

#16

The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

u/Xx_BaconPlays_xX Report

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leighm avatar
Dodo
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe you're supposed to look at the logo the other way, so it's a front flip.

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#18

It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

u/J_Mart29 Report

#19

A Clothing Tag With Unfortunate Logo Design

A Clothing Tag With Unfortunate Logo Design

u/Samheim Report

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eugeneg avatar
Eugene G
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When you need the "I" to look like an "a". The Jizz Addicts should learn from this.

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#20

Prizes On Offer At The Clinic

Prizes On Offer At The Clinic

u/BaronVonStretchmark Report

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#22

We’re Going To Contact Them With A New Logo Hopefully

We’re Going To Contact Them With A New Logo Hopefully

u/lefuturtle Report

#23

This Logo Of A Company In My City

This Logo Of A Company In My City

u/Fulla_good_stuff Report

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cassilyris avatar
Cassi Lyris
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Come on now, he can't help that he has a vestigial limb. 🤣

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#24

Ride On Spac Eship

Ride On Spac Eship

u/pruaga Report

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msnol219 avatar
DP 2(DP The Magical Unicorn)
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

🎶 We’re going on a trip in our favorite Spac Eship! Zooming through the sky! Lil Einsteins!

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#25

This Sign In The Office Building Where I'm Attending Training

This Sign In The Office Building Where I'm Attending Training

u/Autiosaaren_lautturi Report

#26

Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

u/m13131313 Report

#28

Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

u/mantiseses Report

#29

This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

u/isaac-jones Report

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#34

The Actual Logo Of A School Near Me

The Actual Logo Of A School Near Me

u/MagL33To Report

#35

The Second Line Of This Logo Did Not Age Well

The Second Line Of This Logo Did Not Age Well

u/HellaGayAli Report

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hmbohot avatar
Honey Bee
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ohhhh k. Didn't realize it was anything bad til I read the comments 🙄

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#36

Found At The Austin Airport - It's Texas Like!

Found At The Austin Airport - It's Texas Like!

u/Sophie_e_m Report

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janetbest avatar
Jake B
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Don’t worry. They probably stole this from Portland OR too. Remember when they stole keep Portland weird?

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#40

Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

u/setfna Report

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#41

Ole Let Y, No Matter How I Read This I Will Always Have Questions

Ole Let Y, No Matter How I Read This I Will Always Have Questions

u/Tall_Technician_6834 Report

Note: this post originally had 44 images. It’s been shortened to the top 41 images based on user votes.