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IKEA Responds To Balenciaga’s $2,145 Bag That Looks Exactly Like IKEA’s 99-Cent Tote Bag, And It’s Hilarious
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Advertising, Product Design5 years ago

IKEA Responds To Balenciaga’s $2,145 Bag That Looks Exactly Like IKEA’s 99-Cent Tote Bag, And It’s Hilarious

For those of you that don’t know, pricey fashion brand Balenciaga recently released a new bag. Worth $2,145. But that’s not the funniest part. No. The funniest part is that it bears a striking resemblance to another bag, namely IKEA’s iconic Frakta tote bag. You know, the big blue durable one that costs 99 cents.

Needless to say, the internet had a good laugh about the whole thing, but now IKEA has also joined in the fun by mocking Balenciaga’s new bag in their own special way. Enlisting the help of ACNE, a Stockholm-based Swedish creative agency, the furniture giant has released a hilarious advert that helps people to differentiate between IKEA’s original Frakta and Balenciaga’s expensive impostor. See for yourself below.

Pricey fashion brand Balenciaga recently released a new bag worth $2,145

The only problem is that, well, it looks a lot like IKEA’s iconic Frakta tote bag

You know, the big blue one that costs 99 cents

Image credits: COURTESY OF BARNEYS NEW YORK

The internet had a good laugh about it, but now IKEA has also joined the fun

Image credits: acnecollective

They made an ad designed to help people differentiate their bag from Balenciaga’s expensive impostor

Image credits: Ikea

And as you can see, it’s pretty funny

Image credits: acnecollective

The advert was designed in collaboration with Swedish agency ACNE

Image credits: Ikea

Which one do you prefer?

Image credits: ikeasverige

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Lua boots
Community Member
5 years ago

Let's have a round of applause for IKEA :) well done!!! 2200 bucks for a Schtroumpfs bag??? wtf...

Veronica Niechajczyk
Community Member
5 years ago

I'm tired, and I read that as: Let's have a round of applesauce for IKEA.

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Nancy E
Community Member
5 years ago

What idiot at Balenciaga thought up this blue bag ? Proves snobs will buy anything with a designer label

Aurelia Grey
Community Member
5 years ago

Nancy E, I don't believe we're allowed to post things in the comment section here so.....Nordstrom is selling jeans, caked in mud, front and back, for men and women. Only 425.00 USD!!

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Emre
Community Member
5 years ago

Hilarious :D I like their sense of humor

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Lua boots
Community Member
5 years ago

Let's have a round of applause for IKEA :) well done!!! 2200 bucks for a Schtroumpfs bag??? wtf...

Veronica Niechajczyk
Community Member
5 years ago

I'm tired, and I read that as: Let's have a round of applesauce for IKEA.

Load More Replies...
Nancy E
Community Member
5 years ago

What idiot at Balenciaga thought up this blue bag ? Proves snobs will buy anything with a designer label

Aurelia Grey
Community Member
5 years ago

Nancy E, I don't believe we're allowed to post things in the comment section here so.....Nordstrom is selling jeans, caked in mud, front and back, for men and women. Only 425.00 USD!!

Load More Replies...
Emre
Community Member
5 years ago

Hilarious :D I like their sense of humor

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