IKEA’s Genius Recipe Posters Make Cooking Effortless With A Simple Trick
IKEA’s mission on this Earth is to make everything simple and understandable, which comes in handy for those of us stumbling through life without a clue. While their furniture sometimes misses the mark, a series of recipes they’ve just released makes cooking look easier than Paint By Numbers, and we’re pretty sure we’ll never be able to follow a normal recipe again.
The Canadian branch of the Swedish furniture tycoon teamed up with Toronto-based marketing company Leo Burnett to create Cook This Page, an ingenious set of illustrated recipes which they unveiled at a recent IKEA Canada kitchen event. Each one displays drawings of the ingredients needed, and the prospective chef just has to fill in the blanks. The best part? They’re all printed on parchment paper using food-safe ink, so once everything is in place, the page can be rolled up and tossed in the oven. Seriously, does it get any lower-maintenance than that?
Cook This Page has yet to reach IKEA stores, but the concept is so brilliant that we suspect it might even replace the cookbook in due time! See it for yourself below, and let us know if you would attempt any of these scrumptious delights.
Ravioli with Swedish meatballs, a Scandinavian take on the Italian classic
Salmon with lemon and herbs, a restaurant-quality meal you never thought you could make
Some pretty fancy shrimp that will knock the socks off your next cocktail party
See it all in action below, and get inspired to set foot in the kitchen for (probably) the first time in your life
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Share on FacebookThis has to be one of the most brilliant marketing plans of the past decade. It was inspired. There are so many people who are terrified of even trying to cook that this could at least get them started. If people start out with recipes that are completely twit-proof, then can see it's not that difficult to cook without a net.
I gave you a point for using the words completely twit-proof. Made me stop and laugh. Thank you for that.
Load More Replies...No way its gonna look like that when you unroll it. Somehow the lemons gets magically on top of a salmon and the sauce on pasta evenly distributes.
Presumably each recipe will have different instructions, as recipes often do, and some of them might also include to mix the ingredients further. The point of rolling the parchment over the ingredients is to demonstrate that you cook everything in it.
Load More Replies...Now we have a "Culinary Paint by the Numbers" for future chefs. Kool........I think. blink-5942...ad3f3d.gif
You don't need to be a chef to cook, or to enjoy cooking. Most people learn to cook through their parents or if they have an innate curiosity for food, but a lot of others don't. It's a tool.
Load More Replies...How on gods green earth are those spices supposed to season anything when they're just placed in a little lump?
I think it's just for measuring, then presumably you sprinkle it on your food
Load More Replies...The cooking process probably degrades the ink, and making the parchment washable might interfere with the cooking process though :/
Load More Replies...This is awesome and I do love it, but it will not teach anyone cooking :D It will certainly make life easier for young people starting life outside their parents' home :D
While it might not *teach* how to cook, it can spark an interest for it, which is the next best thing :)
Load More Replies...The point is that you're supposed to wrap everything in the paper. There's no reason you couldn't use them as templates on your own nonstick parchment, though.
Load More Replies...Actually, I don't think it's too efficient for people who live alone. E.g. you won't go into a shop and say "Oh, I want eight pieces of ravioli and six meatballs, please.". So you either have to eat the same thing for a couple of meals in a row, since you can't preserve either for long after opening, or you can only use this when others come over/you live with others. With "normal" cooking, it's more reasonable amounts of ingredients I need to buy so even if some goes to waste, it's a fairly smaller portion. And just how someone pointed it out already, these circles are not the best for measuring spices, I can either make a thin layer and underdo or stack a high pile and make it too spicy. So I personally find this useless.
Those recipes make for fewer portions than any average recipe in a cookbook, and buying and cooking for one or two portions at a time end up a lot more expensive than batches anyway, which can be appreciable for a household with only one revenue. There are places that sell unpackaged ravioli. I'm pretty certain that there are specific instructions to indicate that there should be a mound of spices, and anyway in cooking it's more of a personal taste to adapt anyway. It might not be useful to you, or to your liking generally, but it doesn't mean it's useless to everyone else.
Load More Replies...I can see why it's a winning idea for Ikea, definitely. For the consumer ... less so.
Cooking en papillote is a very easy and often used method. The recipe could easily be written down before it is made with the IKEA parchment than you will have it for other times. Parchment and most of the other ingredients can easily be found in a local grocery store. It is just a fun and cute way of advertising they will get a sale for the first dinner but you won't have to buy it for others.
Load More Replies...i don't think putting the spices in those little circles makes much sense. won't on one area get the salt and one area get the garlic etc.......
As practical art with a little fun mixed in, great! But the article title should be changed from "Genius Recipe..." to "Clueless Recipe...". I can't believe that there are actually people who have NEVER cooked for themselves in the kitchen. What a sad commentary on modern society. How hard can it be to follow simple recipes (without pictures)? I might want to try this with my 5 and 7 year-olds, but they will definitely have graduated from life's lesson before they start college and need this to eat a healthy meal.
Hopefully this will inspire the general people to cook healthy meals and teach them that there are other things to eat than hamburgers and fries.
If you mean the ink, it's food-grade, and either it doesn't change the taste, or it doesn't come off the parchment.
Load More Replies...To advertise you are a moron. Holy c**p. Would you like a boil-in-bag rice with that?
Are you... telling people who are not knowledgeable in cooking to just not cook?
Load More Replies...This has to be one of the most brilliant marketing plans of the past decade. It was inspired. There are so many people who are terrified of even trying to cook that this could at least get them started. If people start out with recipes that are completely twit-proof, then can see it's not that difficult to cook without a net.
I gave you a point for using the words completely twit-proof. Made me stop and laugh. Thank you for that.
Load More Replies...No way its gonna look like that when you unroll it. Somehow the lemons gets magically on top of a salmon and the sauce on pasta evenly distributes.
Presumably each recipe will have different instructions, as recipes often do, and some of them might also include to mix the ingredients further. The point of rolling the parchment over the ingredients is to demonstrate that you cook everything in it.
Load More Replies...Now we have a "Culinary Paint by the Numbers" for future chefs. Kool........I think. blink-5942...ad3f3d.gif
You don't need to be a chef to cook, or to enjoy cooking. Most people learn to cook through their parents or if they have an innate curiosity for food, but a lot of others don't. It's a tool.
Load More Replies...How on gods green earth are those spices supposed to season anything when they're just placed in a little lump?
I think it's just for measuring, then presumably you sprinkle it on your food
Load More Replies...The cooking process probably degrades the ink, and making the parchment washable might interfere with the cooking process though :/
Load More Replies...This is awesome and I do love it, but it will not teach anyone cooking :D It will certainly make life easier for young people starting life outside their parents' home :D
While it might not *teach* how to cook, it can spark an interest for it, which is the next best thing :)
Load More Replies...The point is that you're supposed to wrap everything in the paper. There's no reason you couldn't use them as templates on your own nonstick parchment, though.
Load More Replies...Actually, I don't think it's too efficient for people who live alone. E.g. you won't go into a shop and say "Oh, I want eight pieces of ravioli and six meatballs, please.". So you either have to eat the same thing for a couple of meals in a row, since you can't preserve either for long after opening, or you can only use this when others come over/you live with others. With "normal" cooking, it's more reasonable amounts of ingredients I need to buy so even if some goes to waste, it's a fairly smaller portion. And just how someone pointed it out already, these circles are not the best for measuring spices, I can either make a thin layer and underdo or stack a high pile and make it too spicy. So I personally find this useless.
Those recipes make for fewer portions than any average recipe in a cookbook, and buying and cooking for one or two portions at a time end up a lot more expensive than batches anyway, which can be appreciable for a household with only one revenue. There are places that sell unpackaged ravioli. I'm pretty certain that there are specific instructions to indicate that there should be a mound of spices, and anyway in cooking it's more of a personal taste to adapt anyway. It might not be useful to you, or to your liking generally, but it doesn't mean it's useless to everyone else.
Load More Replies...I can see why it's a winning idea for Ikea, definitely. For the consumer ... less so.
Cooking en papillote is a very easy and often used method. The recipe could easily be written down before it is made with the IKEA parchment than you will have it for other times. Parchment and most of the other ingredients can easily be found in a local grocery store. It is just a fun and cute way of advertising they will get a sale for the first dinner but you won't have to buy it for others.
Load More Replies...i don't think putting the spices in those little circles makes much sense. won't on one area get the salt and one area get the garlic etc.......
As practical art with a little fun mixed in, great! But the article title should be changed from "Genius Recipe..." to "Clueless Recipe...". I can't believe that there are actually people who have NEVER cooked for themselves in the kitchen. What a sad commentary on modern society. How hard can it be to follow simple recipes (without pictures)? I might want to try this with my 5 and 7 year-olds, but they will definitely have graduated from life's lesson before they start college and need this to eat a healthy meal.
Hopefully this will inspire the general people to cook healthy meals and teach them that there are other things to eat than hamburgers and fries.
If you mean the ink, it's food-grade, and either it doesn't change the taste, or it doesn't come off the parchment.
Load More Replies...To advertise you are a moron. Holy c**p. Would you like a boil-in-bag rice with that?
Are you... telling people who are not knowledgeable in cooking to just not cook?
Load More Replies...
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